Fractional CFO

What you will own

• A weekly ecommerce P&L — cash in and out by category: ads, inventory, operations.

• A 13-week rolling cash forecast we can actually use before committing to an inventory order or an ad budget.

• Margin by channel — subscriptions, one-time purchases and Amazon, each with its own contribution margin, so we know which channel is actually paying for the growth.

• Cash conversion cycle reporting, so we know how long our cash is tied up before every purchase.

• A subscription revenue model that tells us what we can afford to spend to acquire a customer.

• Books we can trust — QuickBooks sorted out, then bookkeeping done to a standard you set and audit. You direct that work, in-house or through a firm; you do not do it yourself.

• Two founders who can read their own numbers. Neither of us is a finance person. We want to be.

What this role is not

You will not do manual bookkeeping or run payroll — you will direct and audit whoever does. You recommend budgets; the founders approve spending. We are looking for an advisor who can also build the systems, not a controller, and not someone who needs a finance team behind them to produce anything.

Who we are looking for

• You have led finance at a DTC ecommerce brand at eight or nine figures.

• You understand subscription businesses — retention, cohorts, and how they set what you can spend on acquisition.

• You have managed cash where inventory is paid for long before it sells.

• You can explain a model to a non-finance founder in five minutes, and you like doing it.

• You are available during US business hours and turn things around quickly.

• You have references who can confirm that the companies you helped grow stayed healthy while growing.

What is hard about this

• The books are messy. You would be fixing the foundation and building the reporting at the same time, not one after the other.

• Priorities change week to week, and the data is never as clean as you would like when a decision is due.

• We move quickly and sometimes need decisions made faster than in a traditional company. That occasionally means being available outside normal working hours, including weekends when needed.

• You would be building the finance function, not running one. If you are used to having systems and a team already around you, this will feel bare.

The engagement

Type: Contractor, fractional. Long-term by design.

Time: 10–15 hours a week

Compensation: $8,000–12,000 per month, depending on experience

Location: Remote. Availability during US business hours is required; experience with US-based ecommerce companies is preferred.