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Lottie is a free service that helps you compare elderly care options and access expert advice to find the right support for your needs.

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Meet Lottie - a family’s trusted (& free) guide to best understand, find and fund care. Backed by Accel and General Catalyst, Lottie is on a mission to elevate later life for everybody and to build the care sector of the future.

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Lottie is a brand that specializes in luxury retirement properties across the UK. Whether you're looking to rent or buy, Lottie offers a wide range of options to help you unwind and enjoy your later years. From beautiful retirement homes to vibrant retirement communities and villages, Lottie has something to suit every lifestyle and preference. What sets Lottie apart is their commitment to providing excellent service and personalized assistance. Their team of experts will listen to your needs, budget, and preferences, and handpick the perfect homes for you. They understand that choosing where and how to retire is a significant decision, and they are dedicated to helping you make the right choice. As an affiliate of ARCO (Associated Retirement Community Operators), Lottie ensures that you have access to the best possible information and resources. With over 200 retirement housing options available, Lottie makes the process of finding your dream retirement property simple and hassle-free. Discover luxurious, comfortable, and vibrant retirement living with Lottie. Contact their team of experts today and kickstart your retirement living search.

Lottie

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## About Lottie

Founded in London in 2021, Lottie is changing how the UK finds, manages, and pays for care. The care sector still runs largely on pen, paper, and phone calls. Families spend days making one of the hardest decisions of their lives with almost no good information. Care providers drown in admin instead of caring for residents. We're fixing this.

Over 10 million people have used our platform. 1,000+ care homes run on our software. We've raised over £25m from Accel, General Catalyst and Kindred, and been named LinkedIn's Top Startup 2024 and the UK's #1 Startup for 2025 by Startup.co.uk.

### Core Products

- **Lottie (B2B2C Marketplace)** - Free service that helps families find the UK's best care homes and home care services. Think Rightmove for care.
- **Found by Lottie (B2B Vertical SaaS)** - AI-native CRM software supporting care providers to effectively manage their enquiries, occupancy and finances.
- **Seniorcare by Lottie (B2B Vertical SaaS)** - Employee benefit helping companies deliver outstanding eldercare support to their employees.
- **Eliza by Lottie (B2B Vertical SaaS)** - AI agents that handle care home enquiries - so no family goes unanswered.

### Why Lottie?

- **Career Opportunity** - A chance to own the design of a product that genuinely matters, working alongside a talented team on hard, interesting problems.
- **Mission** - Tech for good that aims to build the care industry of the future and to positively impact millions of people's lives.
- **Investors** - Series A backed startup having raised £25m+ from tier 1 venture capital investors including Accel and General Catalyst.
- **People** - Join a kind, talented and mission driven team that loves coming to work every day.
- **Culture** - Outstanding company culture with a 5/5 employee review score on Glassdoor.
- **Award Winning** - Acclaimed winner of LinkedIn's 2024 "Top Startups" and named "the UK's number one startup for 2025" by Startup.co.uk.

## Freelance Senior Product Designer

**Location:** London (Hybrid with two core office days at London Bridge)

**Employment Type:** Full time, Freelance

**Contract Length:** Three months

**Department:** Design, reporting to Head of Design

### The Opportunity

Own the design experience across our Marketplace product — the end-to-end journey families take when searching, comparing, and finding care for a loved one. It's a high-stakes, emotionally complex experience, and design is one of the primary ways we earn trust at every step of it.

You'll work closely with your Product Manager and Engineering lead as a genuine co-creator — shaping problem definition, not just executing briefs. We need someone who can hit the ground running, bring strong craft and sharp product instinct, and make a meaningful impact in a short window.

### What does this role involve?

- Own the end-to-end design quality of Marketplace — search, results, listings, comparison, and enquiry flows
- Partner with your PM from problem inception; shape briefs, challenge assumptions, and bring evidence to product decisions
- Work across a high-stakes domain where accessibility, trust signals, information hierarchy, and emotional context are all live design problems
- Contribute to the design system with patterns and components that scale beyond your own work stream

### What problems will you be solving?

- Families searching for care are making one of the hardest decisions of their lives — often under time pressure, with limited information, and high emotional stakes. How do you design an experience that earns trust at every step?
- The Marketplace is a complex, multi-state product. Search, results, listings, comparison, enquiry — each with their own UX challenges. How do you hold quality across all of it without losing coherence?
- Information hierarchy is genuinely hard here. Care home profiles contain a huge amount of data — pricing, availability, room types, reviews, accreditations. What do families actually need to see, and when?
- We're an AI-native team. How do you use AI tooling to prototype and iterate faster, without it flattening your craft or replacing your thinking?
- We're a small design team. How do you contribute patterns and components that scale beyond your own workstream and raise the bar for the whole product?

### We think you'll be a great fit if…

- You have 4-6+ years of product design experience, ideally across marketplace, platform, or strong B2C products
- You're genuinely excited about using AI to move faster — in prototyping, in iteration, in getting ideas in front of people sooner — without letting it flatten your craft or replace your thinking
- You're a confident product thinker who engages with problems before reaching for solutions, and works _with_ your PM rather than downstream of them
- You present design decisions with clarity and rationale — what you considered, what you ruled out, and why
- You have a portfolio that shows both craft rigour and systemic thinking — visual language work alongside complex UX problem-solving
- You care about the domain; you don't need a background in care, but you need to take it seriously
- You want ownership and aren't waiting to be told what to do

### This role isn't for you if…

- You need a long ramp-up period before contributing — we need impact from week one
- You're most comfortable executing briefs rather than helping to shape them
- You're not drawn to products that carry real weight in people's lives
- You're uncomfortable working closely with PMs and Engineers from the earliest stages of problem definition
- You're not at ease working in a fast-paced, high-growth startup environment

_Sound like you but not quite 100%? Apply anyway — we're looking for potential and passion, not a perfect CV match._

### Interview Process

1. Screening interview with Lottie's Talent Acquisition Lead — 20 mins (remote)
2. Portfolio run through with Hiring Manager — 45 mins (remote)
3. Behavioural interview with Lottie's CXO — 45 mins (remote)
4. Final interview with Lottie's CEO - 45 mins (in-person)

### Candidate Experience

- Screening Interview: If you are unsuccessful after this interview, you will receive constructive feedback via email.
- Portfolio Review: If you are not successful after this stage, you'll receive constructive feedback via email.
- Behavioural Interview: If you are not successful after this stage, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead.
- Final Interview: For final-stage candidates who are not offered the role, we will provide your feedback live via a phone call.

Leading Talent at Lottie

Alice Rooke

Talent Acquisition Lead

Strategy & Ops @ Lottie

Victoria Grennan

Strategy and Operations Manager

Freelance Senior Product Designer @ Lottie - Jobs

Product Design

User Experience Designer

Design Lead

Residential Real Estate

Scaleup

Senior Product Designer

Product Designer

Freelance Senior Product Designer role at Lottie, focusing on the design experience across their Marketplace product. The position is hybrid, based in London, and involves a three-month contract. The designer will work closely with the Product Manager and Engineering lead to shape problem definitions and execute design solutions.

Freelance Senior Product Designer

Design

## Company Mission

To elevate later life for everybody.

## About Lottie

Choosing a care home is often a hugely daunting, complex, and expensive process, coming at a time that's already stressful enough. What's more, the UK's ageing population is growing at an increasing rate, putting more strain on social care than ever before. The result is that 44% of care seekers often ultimately regret their choice of care home, something that has had increasing attention since the start of the COVID-19 pandemic.

Lottie aims to address this in part by simplifying the process of finding the perfect care home for every individual's specific needs. Its online marketplace gives users all the tools to select and compare the UK's best-performing care homes, taking into account CQC reports, facilities, treatment methods, and location.

Having received investment, Lottie aims to continue its growth to reshape the future of the care industry. It is doing so with a strong emphasis on data and real-time information, collecting datasets that will be vital not just to its business operations, but potentially to the UK government and healthcare policy too.

## Company Benefits

- 26 days holiday + Bank holidays
- Flexible working hours
- Everyone owns equity
- Private Medical Insurance
- Cashplan
- Wellness budget
- L&D budget
- A 3-night stay at Unplugged
- 2-weeks Work from anywhere
- 20-weeks full pay for Primary Parental Leave
- 8-weeks full pay for Secondary Parental Leave
- 2-weeks unpaid Carers Leave
- 5-days paid leave for those going through the IVF process
- Workplace Nursery Scheme
- Compassionate Leave
- Employee Assistance Programme
- Access to Mental Health First Aiders
- Quarterly team events

## Role

### Who you are

- Have a strong track record in finance leadership within a startup or high-growth environment
- Are equally comfortable rolling up your sleeves on month end as you are presenting strategic recommendations to the CEO or board
- Understand the mechanics of a venture-backed business — unit economics, SaaS or marketplace metrics, investor reporting — and can bring that lens to everything you do
- Have experience with statutory compliance, audit processes, and share option scheme administration (EMI experience a plus)
- Move quickly, communicate clearly, and don't need a lot of hand-holding to figure out what needs to be done
- Have interim experience — or are genuinely excited by the pace and focus that comes with a fixed-term remit
- Sound like you but not quite 100%? Apply anyway - we're looking for potential and passion, not perfect CV match

### What the job involves

- **Duration:** 7-8 months, ideally starting in July
- **Title:** Interim Finance Director (mat leave cover)
- **Department:** Finance
- **Reporting:** Directly to Lottie's CEO
- **Team:** Managing a team of three

Lottie is looking for an experienced and commercially minded Interim Finance Director to cover a maternity leave period of around 7-8 months. You will own the finance function across both operations and strategy - managing a team of three, maintaining strong controls and processes and acting as a key strategic partner to the leadership team during a pivotal stage of Lottie's growth.

#### Finance Operation and Controls
- Provide oversight on month end close
- Maintain and improve cross-functional finance processes
- Ensure compliance across all areas of finance, including statutory filings, audit preparation and EMI scheme administration

#### Team Leadership
- Lead, manage and develop a team of three ambitious finance professionals
- Create a high-performing and collaborative environment

#### Strategic Finance & Business Partnering
- Support on strategy planning and re-forecasting
- Provide clear and actionable insights to the leadership team
- Proactively identify risks and opportunities

### Key Problems You'll Be Solving

- Ensuring Best-in-Class Finance Operations: Play a key role in maintaining and improving controls and reporting to ensure we are audit and Series B ready as we scale
- Shaping the FP&A Function: Support the newly appointed FP&A Lead on building out robust processes around strategy planning, forecasting and business partnering
- Creating a Seamless Transition: Hold the finance function together whilst raising the bar during your successors leave and return

### Compensation

- **Salary:** £110-130k
- **Pro rata**

Lottie Interim Finance Director | Welcome to the Jungle (formerly Otta)

Chief Financial Officer

Strategic Finance

Month-End Close

Lottie is seeking an Interim Finance Director to cover a 7-8 month maternity leave. The role involves managing the finance function, leading a team, and providing strategic insights during a pivotal growth stage. The position is remote from the UK.

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