Job Description: Fractional CRO

Overview

The company is an intelligence platform focused on sustainable operations for industrial manufacturers. We help manage sustainability and operational data and align it with financial decision-making. As the company expands, we are seeking a Fractional CRO to build a US acquisition engine, coach the commercial team, and lay the groundwork for future growth.

Responsibilities

• US Acquisition Motion
• Design and execute channel experiments to identify effective acquisition channels.
• Implement a framework to evaluate and optimize channel performance.
• Drive a consistent pipeline of qualified US demos each month.
• Team Coaching and Support
• Enhance performance of the organization’s international commercial team.
• Improve targeting, messaging, and outreach strategies.
• Sales Motion Codification
• Document and structure the sales process into a repeatable playbook.
• Develop resources such as discovery frameworks and demo guides.
• Commercial Systems and Data Infrastructure
• Configure and utilize CRM and sales engagement tools.
• Establish a regular KPI review cadence for data-driven decision-making.
• Hiring and Onboarding
• Define hiring profiles and manage the search for US-based mid-market account executives.
• Ensure new hires are effectively onboarded and productive.
• CRO Search and Transition Support
• Contribute to defining the permanent CRO role and support a smooth transition.
• Maintain comprehensive documentation for the incoming leader.

Qualifications

• 5+ years in B2B SaaS or technical software sales, including 2–3 years in revenue leadership.
• Proven experience building early-stage go-to-market strategies.
• Expertise hiring and developing mid-market account executives.
• Strong skills in outbound acquisition and channel experimentation.
• Proficient with commercial infrastructure and CRM platforms (experience with popular CRMs preferred).
• Ability to operate at both strategic and tactical levels and execute effectively.
• Experience selling to manufacturing, industrial, or regulatory-facing customers is advantageous.
• Comfortable working in a fractional/part-time model with strong documentation practices.