Fractional LinkedIn Growth & Paid Media Manager

Fractional LinkedIn Growth & Paid Media Manager

B2B SaaS | Enterprise Retail | Demand Generation | Fractional Contract

What You'll Own

1. LinkedIn Growth & Organic Execution (40%)

· Build and operate our LinkedIn engine.

· Responsibilities: · Create and manage monthly LinkedIn content calendar · Publish and manage content for: o Optimum Retailing company page o Executive accounts (CEO + leadership) · Repurpose existing assets into social content: o Customer stories o Webinars o Trade shows o Product launches o Demos o Thought leadership · Maintain posting cadence: o 3–5 company posts/week o 2 executive posts/week · Drive measurable improvement in: o Engagement o Followers o Executive reach o Content performance

2. LinkedIn Paid Media & Demand Generation (40%)

Own campaign execution and optimization.

· Responsibilities: o Build and optimize o Sponsored Content o Conversation Ads o Retargeting campaigns o Account-Based Marketing (ABM) o Event promotion o Executive visibility campaigns · Manage: o Audience segmentation o CRM integration o Conversion tracking o Budget pacing o Weekly optimization · Execute against annual media budgets ranging from: o CAD $50K–$250K · Success metrics: o Cost per meeting o Marketing-sourced pipeline o Qualified demo requests o Account engagement o CPL o CTR o Event meetings booked

3. Reporting & Operations (20%)

Operate like an extension of our internal team.

Responsibilities:

· Weekly performance dashboard · Monthly business review · Campaign insights and recommendations · Attribution reporting · Optimization roadmap

Required Experience

You must have:

· 5–10+ years in B2B demand generation · Deep expertise with LinkedIn Campaign Manager · Experience running enterprise SaaS growth programs · Strong understanding of: o HubSpot o CRM attribution o Executive social growth o ABM programs o Event amplification · Proven examples of: o Growing LinkedIn audiences o Building executive presence o Generating qualified meetings and pipeline

Bonus Experience

o Retail technology o Martech o Store operations o AI software o Enterprise software selling into VP/SVP/C-suite buyers

What Success Looks Like (First 90 Days)

First 2 Weeks

· Audit current LinkedIn presence · Audit campaign history · Recommend operating cadence · Build content engine

First 30 Days

· Launch first paid campaigns · Activate executive social program · Implement reporting framework

First 90 Days

Deliver:

· Repeatable content + campaign operating model · Improved account engagement · Increased meeting volume · Target: 10–20 qualified meetings per quarter

What This Role Is NOT

This role is execution-focused and is not responsible for:

· Product positioning · Creating messaging from scratch · PR · Website redesign · Sales ownership · Brand strategy

Contract Structure

Fractional Contractor

· CAD $5,000–$6,000/month · Approx. 15–25 hours/week · Initial 90-day engagement with extension based on performance

Work Location

Remote