Explore top interview questions for Chief Revenue Officers (CROs), how to prepare for a CRO interview, and tips for how to hire a fractional CRO.
Iris Snyder
Iris Snyder
CFO at Whisps
Experience
Whisps
Chief Financial Officer
Nov 2019 - Present
Whisps are an addictive, healthy, can't-stop-eating-them snack made from one single ingredient: cheese! Crunchy and gluten-free, Whisps have 10+ grams of protein and only 1 gram of carbs per serving. The team at Whisps is passionate about making a healthy and delicious snack for our customers. In fact, we make the cheese ourselves and taste test each batch (tough job, we know!) to ensure that each Whisp delivers the perfect flavor. We are growing quickly and hiring a lot of people, so let us know if you're interested in becoming our newest Whisper!
Reed's Inc.
Chief Financial Officer
May 2018 - Nov 2019
Established in 1989, Reed's® is America's # 1 name in Ginger and America’s best-selling Ginger Beer brand and innovator for decades. Virgil's® is America's best-selling independent, full line of natural craft sodas. The Reed's® portfolio is sold in over 35,000 retail doors nationwide. Reed's® core product line of Original, Extra and Strongest Craft Ginger Beers, along with the Certified Ketogenic Zero Sugar Extra Ginger Beer are unique due to the proprietary process of using fresh ginger root combined with a Jamaican inspired recipe of natural spices and fruit juices. We use this same handcrafted approach in our award-winning Virgil's® line of great tasting, bold flavored craft sodas and Certified Ketogenic Zero Sugar Varieties.
Stoli® Group
SVP and CFO North America
Jul 2016 - May 2018
Stoli Group is a leader in the production, management and distribution of extraordinary adult beverages. Established in the late 1990’s as part of SPI Group, Stoli Group owns an enviable portfolio of ultra-premium spirits, wines and non-alcoholic beverages. It is a leader in the production, management, and distribution of these brands around the world. Headquartered in Luxembourg, the company uses its own and affiliated production facilities in Argentina, Latvia, Spain, Mexico , UK and the United States which have a rich heritage dating back to the early part of the last century. Renowned for its flagship brand, Stoli® Vodka, the company appeals to luxury on-premise global consumers. At the heart of Stoli Group's offerings lie iconic brands including elit® Vodka, Bayou® Rum, Kentucky Owl®, Wiseman®, Cenote® Tequila, Se Busca® Mezcal, Tulchan® Gin. Spanning over 176 markets worldwide, Stoli Group collaborates with a network of 300 distributors. In the wine portfolio, Stoli Group's Tenute del Mondo division includes esteemed labels such as Achaval Ferrer® (Argentina) and Arínzano® (Spain), while boasting a joint venture in Super- Tuscan Ornellaia, Masseto, Luce, and CastelGiocondo, under the Tenute Di Toscana Company. 2021 marked a significant milestone for Stoli Group as it became an equal shareholder in Chateau Miraval and its family of brands, including Miraval®, Muse®, Studio®, and Fleur de Miraval®. Pioneering the fermented and distilled non-alcoholic space,in 2023 Stoli Group invests in The Pathfinder® Hemp and Root.
Stoli® Group
Vice President, Finance
Jan 2016 - Jun 2016
Stoli Group is a leader in the production, management and distribution of extraordinary adult beverages. Established in the late 1990’s as part of SPI Group, Stoli Group owns an enviable portfolio of ultra-premium spirits, wines and non-alcoholic beverages. It is a leader in the production, management, and distribution of these brands around the world. Headquartered in Luxembourg, the company uses its own and affiliated production facilities in Argentina, Latvia, Spain, Mexico , UK and the United States which have a rich heritage dating back to the early part of the last century. Renowned for its flagship brand, Stoli® Vodka, the company appeals to luxury on-premise global consumers. At the heart of Stoli Group's offerings lie iconic brands including elit® Vodka, Bayou® Rum, Kentucky Owl®, Wiseman®, Cenote® Tequila, Se Busca® Mezcal, Tulchan® Gin. Spanning over 176 markets worldwide, Stoli Group collaborates with a network of 300 distributors. In the wine portfolio, Stoli Group's Tenute del Mondo division includes esteemed labels such as Achaval Ferrer® (Argentina) and Arínzano® (Spain), while boasting a joint venture in Super- Tuscan Ornellaia, Masseto, Luce, and CastelGiocondo, under the Tenute Di Toscana Company. 2021 marked a significant milestone for Stoli Group as it became an equal shareholder in Chateau Miraval and its family of brands, including Miraval®, Muse®, Studio®, and Fleur de Miraval®. Pioneering the fermented and distilled non-alcoholic space,in 2023 Stoli Group invests in The Pathfinder® Hemp and Root.
Stoli® Group
FP&A Director
May 2014 - Jan 2016
Stoli Group is a leader in the production, management and distribution of extraordinary adult beverages. Established in the late 1990’s as part of SPI Group, Stoli Group owns an enviable portfolio of ultra-premium spirits, wines and non-alcoholic beverages. It is a leader in the production, management, and distribution of these brands around the world. Headquartered in Luxembourg, the company uses its own and affiliated production facilities in Argentina, Latvia, Spain, Mexico , UK and the United States which have a rich heritage dating back to the early part of the last century. Renowned for its flagship brand, Stoli® Vodka, the company appeals to luxury on-premise global consumers. At the heart of Stoli Group's offerings lie iconic brands including elit® Vodka, Bayou® Rum, Kentucky Owl®, Wiseman®, Cenote® Tequila, Se Busca® Mezcal, Tulchan® Gin. Spanning over 176 markets worldwide, Stoli Group collaborates with a network of 300 distributors. In the wine portfolio, Stoli Group's Tenute del Mondo division includes esteemed labels such as Achaval Ferrer® (Argentina) and Arínzano® (Spain), while boasting a joint venture in Super- Tuscan Ornellaia, Masseto, Luce, and CastelGiocondo, under the Tenute Di Toscana Company. 2021 marked a significant milestone for Stoli Group as it became an equal shareholder in Chateau Miraval and its family of brands, including Miraval®, Muse®, Studio®, and Fleur de Miraval®. Pioneering the fermented and distilled non-alcoholic space,in 2023 Stoli Group invests in The Pathfinder® Hemp and Root.
Chobani
Finance Director
Jan 2013 - Dec 2014
Since our founding 10 years ago, we’ve always been a different kind of company. After moving to New York from his native Turkey, our CEO Hamdi Ulukaya thought everyone deserved better options, so he set about making delicious, nutritious, natural, and accessible Greek Yogurt right here in the U.S. Our mission since day one has been to provide better food to more people. And now as the No. 1-selling Greek Yogurt brand in America and the second largest overall yogurt manufacturer, we believe every food maker has a responsibility to provide people with better options, which is why we’re so proud of the way our food is made. From the very first batch that came off the line in Upstate New York, in 2007, our cups have been crafted using only natural, non-GMO ingredients. We refuse to use any preservatives. Our yogurt contains no artificial flavors, artificial sweeteners, or preservatives. It has been a busy 10 years for Chobani. Along our journey, we’ve constantly innovated our offerings to evolve with customer tastes and preferences, leading with values, and putting our people first. As we look to the future, Chobani is reinvigorating its founding mission with a vision to make universal wellness happen sooner using food as a force of good. Our vision builds on the company's founding mission to provide better food for more people, while laying out how Chobani is defining wellness and where the brand will invest to achieve it:• Nutritional Wellness: Scaling our efforts to provide better food for more people.• Social Wellness: Increasing our investment in the communities we serve and the people who craft our food.• Environmental Wellness: Building a supply chain that ensures the planet's health.This evolution supports Chobani’s ambition to become a food-focused wellness company and providing better food to all people.
Diageo
Finance Director, Advertising and Innovation
Oct 2012 - Oct 2013
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
- Managed 11-person finance group in charge of supporting Marketing Spend & Innovation. Responsible for financial planning & analysis for >$1Billion of advertising & media budgets. Provide decision support & analytics for new product launches.
Diageo
Finance Director, systems implementation
Oct 2010 - Oct 2012
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
- Business lead for 2 major system projects from inception to implementation:
- -Implemented new planning system, TM1 for North America Spirits & Wines businesses. Focused on standardizing processes and data, while balancing flexibility needs within business units divisions.
- -Led system-wide changes (SAP, Essbase, Data Warehouse, cost centers) to reflect re-organizational changes in North America
Diageo
Finance Director, NorthCentral Spirits Division
Aug 2006 - Sep 2010
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
- Responsible for commercial strategy and financial analysis for a Spirits division with over $300m annual sales.
- -Business partner to division's general manager.
- -Drove margin improvement through on-going evaluation of programming effectiveness.
- -Responsible for pricing analysis for portfolio and implemented annual price increases on select brand/sizes
- -Drove the annual planning process with sales and marketing team.
- -Implemented a standardized monthly business performance review to understand financial performance and brand health
- -Managed finance manager whose responsibilities included month-end close activities and forecasting process.
- -Responsible for communicating and implementing financial controls relating to SOX.
Diageo
Finance Manager, Planning - US Spirits
Jul 2004 - Jul 2006
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
- Appointed finance manager of newly created planning group within US Spirits organization; Developed strategy and vision for group; Hired and managed team of 2 Senior Analysts.
- Led the implementation of a planning tool that resulted in simplified & standardized planning for the regions; Shortened time spent on innovation planning by partnering with IT. Received recognition award from Finance SVP.
- Co-developer of US Spirits’ first strategic plan in 2006. Developed a ‘bottom up’ plan for 14 regions, national accounts, and marketing that delivered over $1B in profit. Received recognition award.
- Responsible for tracking delivery against half-year and full-year financial targets for US Spirits. Worked with the regions and other business units throughout the year on understanding their risk/opportunities to plan.
Diageo
Finance Manager, Supply
Aug 2003 - Jul 2004
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
- Key player in developing Supply’s 2005 Strategic Plan. Worked with all operational areas to quantify cost reduction initiatives for upcoming year. Received ‘Reward and Recognition’ for success in leading initiative.
- Finance lead on team with aim to renegotiate rates from a 3rd party co-packer. Analyzed several options to reach a solution that benefited both parties. Reduced costs resulted in $10M cost reduction.
Target
MBA Finance & Strategy Intern
Jun 2002 - Aug 2002
- Conducted benchmarking study on wedding registries aimed to increase registrants. Presented findings to strategy team
Capital One
Business Analyst
Jan 1997 - Dec 2001
capital one financial corporation, incorporated in july 21, 1994, is a diversified banking company focused primarily on consumer and commercial lending and deposit origination. its principal business segments are local banking and national lending. local banking includes consumer, small business and commercial deposits, and lending conducted within its branch network. the national lending segment consists of three sub-segments: the u.s. card sub-segment, which consists of domestic consumer credit and debit card activities; the auto finance sub-segment, which includes automobile and other motor vehicle financing activities, and the global financial services sub-segment consisting of international lending activities, small business lending, installment loans, home loans, healthcare financing and other diversified activities.