Iris S.

Experience

• 

  Oliver Winery

  Chief Financial Officer

  Jan 2025 - Present

  Oliver Winery is one of the top-selling wineries in the United States, known for doing something the category often misses: making wine people actually want to drink. Founded in 1972 and based in Bloomington, Indiana, Oliver is now distributed in more than 40 states and growing. Our portfolio includes category leaders like Sweet Red, Blueberry Moscato, and Cherry Moscato, alongside high-growth innovation platforms like Spritz, seasonal LTOs, and flavor-forward concepts built to bring new consumers into wine. We don’t chase trends. We build products and programs that move. From national retail partnerships to high-performing shopper marketing, we focus on what matters: velocity, incrementality, and repeat purchase. Our approach blends consumer insight, product development, and retail execution to win at shelf and scale across channels. Everything is crafted at our state-of-the-art production facility in Bloomington, allowing us to move fast without compromising quality. Beyond wine, our portfolio extends into ciders, refreshers, and Pilot Projects® that push the edges of the category. We’re also a destination, consistently ranked among the top winery experiences in the U.S., welcoming thousands of guests each year. And we’re building a team to match our ambition. With more than 100 employees, Oliver is a place for people who want to think differently, move quickly, and actually see the impact of their work. We live our values: Respect People, Expect Quality, Think Differently, and Get Stuff Done.

  • Led financial strategy to support national distribution across 40+ states.
  • Partnered with commercial and marketing teams to align financial planning with national retail and distributor initiatives.
  • Managed capital allocation and investments for the Bloomington production facility.
  • Oversaw budgeting, forecasting, and financial controls for a 100+ employee organization.
  • Supported portfolio expansion into ciders, Spritz, seasonal LTOs, and Pilot Projects®.
  • Enabled financial reporting and KPI frameworks focused on velocity, incrementality, and repeat purchase.
• 

  Buunni Coffee

  Advisory Board Member

  Apr 2024 - Present

  Coffee and community is not just a tagline. Elias Wossenu Gurmu and Sarina Prabasi started Buunni when they moved from Addis Ababa to New York City in 2011. Now Buunni is a beloved brand with four cafes in Upper Manhattan and a roastery, co-roasting and coffee education space in Hunts Point in the South Bronx. Inspired by Ethiopian coffee culture and hospitality, Buunni is known for building an inclusive business in communities where it sources and serves its coffee.

  • Provided non-binding strategic guidance, introductions, and practical expertise to the leadership team.
  • Advised on scaling cafes, roastery operations, and co-roasting across Upper Manhattan and Hunts Point.
  • Supported development of The Roasting Room’s coffee education and training programs.
  • Helped recruit and onboard additional advisory board members and shape advisory governance.
  • Guided community-rooted growth with emphasis on inclusive sourcing and hospitality.
• 

  Whisps

  Chief Financial Officer

  Nov 2019 - Present

  Whisps are an addictive, healthy, can't-stop-eating-them snack made from one single ingredient: cheese! Crunchy and gluten-free, Whisps have 10+ grams of protein and only 1 gram of carbs per serving. The team at Whisps is passionate about making a healthy and delicious snack for our customers. In fact, we make the cheese ourselves and taste test each batch (tough job, we know!) to ensure that each Whisp delivers the perfect flavor. We are growing quickly and hiring a lot of people, so let us know if you're interested in becoming our newest Whisper!

• Iris Snyder Consulting

  Fractional CFO

  Aug 2024 - Feb 2025

  Iris Snyder Consulting is a company.

  • Delivered fractional CFO services including cash-flow forecasting and budgeting.
  • Built financial models to support strategic planning and fundraising readiness.
  • Established financial controls, reporting, and KPI tracking for small and growing organizations.
  • Advised leadership on pricing, margin improvement, and operational efficiency.
• 

  Reed's Inc.

  Chief Financial Officer

  May 2018 - Nov 2019

  Established in 1989, Reed's® is America's # 1 name in Ginger and America’s best-selling Ginger Beer brand and innovator for decades. Virgil's® is America's best-selling independent, full line of natural craft sodas. The Reed's® portfolio is sold in over 35,000 retail doors nationwide. Reed's® core product line of Original, Extra and Strongest Craft Ginger Beers, along with the Certified Ketogenic Zero Sugar Extra Ginger Beer are unique due to the proprietary process of using fresh ginger root combined with a Jamaican inspired recipe of natural spices and fruit juices. We use this same handcrafted approach in our award-winning Virgil's® line of great tasting, bold flavored craft sodas and Certified Ketogenic Zero Sugar Varieties.

• 

  Stoli® Group

  SVP and CFO North America

  Jul 2016 - May 2018

  Stoli Group is a leader in the production, management and distribution of extraordinary adult beverages. Established in the late 1990’s as part of SPI Group, Stoli Group owns an enviable portfolio of ultra-premium spirits, wines and non-alcoholic beverages. It is a leader in the production, management, and distribution of these brands around the world. Headquartered in Luxembourg, the company uses its own and affiliated production facilities in Argentina, Latvia, Spain, Mexico , UK and the United States which have a rich heritage dating back to the early part of the last century. Renowned for its flagship brand, Stoli® Vodka, the company appeals to luxury on-premise global consumers. At the heart of Stoli Group's offerings lie iconic brands including elit® Vodka, Bayou® Rum, Kentucky Owl®, Wiseman®, Cenote® Tequila, Se Busca® Mezcal, Tulchan® Gin. Spanning over 176 markets worldwide, Stoli Group collaborates with a network of 300 distributors. In the wine portfolio, Stoli Group's Tenute del Mondo division includes esteemed labels such as Achaval Ferrer® (Argentina) and Arínzano® (Spain), while boasting a joint venture in Super- Tuscan Ornellaia, Masseto, Luce, and CastelGiocondo, under the Tenute Di Toscana Company. 2021 marked a significant milestone for Stoli Group as it became an equal shareholder in Chateau Miraval and its family of brands, including Miraval®, Muse®, Studio®, and Fleur de Miraval®. Pioneering the fermented and distilled non-alcoholic space,in 2023 Stoli Group invests in The Pathfinder® Hemp and Root.

• 

  Stoli® Group

  Vice President, Finance

  Jan 2016 - Jun 2016

  Stoli Group is a leader in the production, management and distribution of extraordinary adult beverages. Established in the late 1990’s as part of SPI Group, Stoli Group owns an enviable portfolio of ultra-premium spirits, wines and non-alcoholic beverages. It is a leader in the production, management, and distribution of these brands around the world. Headquartered in Luxembourg, the company uses its own and affiliated production facilities in Argentina, Latvia, Spain, Mexico , UK and the United States which have a rich heritage dating back to the early part of the last century. Renowned for its flagship brand, Stoli® Vodka, the company appeals to luxury on-premise global consumers. At the heart of Stoli Group's offerings lie iconic brands including elit® Vodka, Bayou® Rum, Kentucky Owl®, Wiseman®, Cenote® Tequila, Se Busca® Mezcal, Tulchan® Gin. Spanning over 176 markets worldwide, Stoli Group collaborates with a network of 300 distributors. In the wine portfolio, Stoli Group's Tenute del Mondo division includes esteemed labels such as Achaval Ferrer® (Argentina) and Arínzano® (Spain), while boasting a joint venture in Super- Tuscan Ornellaia, Masseto, Luce, and CastelGiocondo, under the Tenute Di Toscana Company. 2021 marked a significant milestone for Stoli Group as it became an equal shareholder in Chateau Miraval and its family of brands, including Miraval®, Muse®, Studio®, and Fleur de Miraval®. Pioneering the fermented and distilled non-alcoholic space,in 2023 Stoli Group invests in The Pathfinder® Hemp and Root.

• 

  Stoli® Group

  FP&A Director

  May 2014 - Jan 2016

  Stoli Group is a leader in the production, management and distribution of extraordinary adult beverages. Established in the late 1990’s as part of SPI Group, Stoli Group owns an enviable portfolio of ultra-premium spirits, wines and non-alcoholic beverages. It is a leader in the production, management, and distribution of these brands around the world. Headquartered in Luxembourg, the company uses its own and affiliated production facilities in Argentina, Latvia, Spain, Mexico , UK and the United States which have a rich heritage dating back to the early part of the last century. Renowned for its flagship brand, Stoli® Vodka, the company appeals to luxury on-premise global consumers. At the heart of Stoli Group's offerings lie iconic brands including elit® Vodka, Bayou® Rum, Kentucky Owl®, Wiseman®, Cenote® Tequila, Se Busca® Mezcal, Tulchan® Gin. Spanning over 176 markets worldwide, Stoli Group collaborates with a network of 300 distributors. In the wine portfolio, Stoli Group's Tenute del Mondo division includes esteemed labels such as Achaval Ferrer® (Argentina) and Arínzano® (Spain), while boasting a joint venture in Super- Tuscan Ornellaia, Masseto, Luce, and CastelGiocondo, under the Tenute Di Toscana Company. 2021 marked a significant milestone for Stoli Group as it became an equal shareholder in Chateau Miraval and its family of brands, including Miraval®, Muse®, Studio®, and Fleur de Miraval®. Pioneering the fermented and distilled non-alcoholic space,in 2023 Stoli Group invests in The Pathfinder® Hemp and Root.

• 

  Chobani

  Finance Director

  Jan 2013 - Dec 2014

  Since our founding 10 years ago, we’ve always been a different kind of company. After moving to New York from his native Turkey, our CEO Hamdi Ulukaya thought everyone deserved better options, so he set about making delicious, nutritious, natural, and accessible Greek Yogurt right here in the U.S. Our mission since day one has been to provide better food to more people. And now as the No. 1-selling Greek Yogurt brand in America and the second largest overall yogurt manufacturer, we believe every food maker has a responsibility to provide people with better options, which is why we’re so proud of the way our food is made. From the very first batch that came off the line in Upstate New York, in 2007, our cups have been crafted using only natural, non-GMO ingredients. We refuse to use any preservatives. Our yogurt contains no artificial flavors, artificial sweeteners, or preservatives. It has been a busy 10 years for Chobani. Along our journey, we’ve constantly innovated our offerings to evolve with customer tastes and preferences, leading with values, and putting our people first. As we look to the future, Chobani is reinvigorating its founding mission with a vision to make universal wellness happen sooner using food as a force of good. Our vision builds on the company's founding mission to provide better food for more people, while laying out how Chobani is defining wellness and where the brand will invest to achieve it:• Nutritional Wellness: Scaling our efforts to provide better food for more people.• Social Wellness: Increasing our investment in the communities we serve and the people who craft our food.• Environmental Wellness: Building a supply chain that ensures the planet's health.This evolution supports Chobani’s ambition to become a food-focused wellness company and providing better food to all people.

• 

  Diageo

  Finance Director, Advertising and Innovation

  Oct 2012 - Oct 2013

  Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.

  • Managed 11-person finance group in charge of supporting Marketing Spend & Innovation. Responsible for financial planning & analysis for >$1Billion of advertising & media budgets. Provide decision support & analytics for new product launches.
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  Diageo

  Finance Director, systems implementation

  Oct 2010 - Oct 2012

  Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.

  • Business lead for 2 major system projects from inception to implementation:
  • -Implemented new planning system, TM1 for North America Spirits & Wines businesses. Focused on standardizing processes and data, while balancing flexibility needs within business units divisions.
  • -Led system-wide changes (SAP, Essbase, Data Warehouse, cost centers) to reflect re-organizational changes in North America
• 

  Diageo

  Finance Director, NorthCentral Spirits Division

  Aug 2006 - Sep 2010

  Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.

  • Responsible for commercial strategy and financial analysis for a Spirits division with over $300m annual sales.
  • -Business partner to division's general manager.
  • -Drove margin improvement through on-going evaluation of programming effectiveness.
  • -Responsible for pricing analysis for portfolio and implemented annual price increases on select brand/sizes
  • -Drove the annual planning process with sales and marketing team.
  • -Implemented a standardized monthly business performance review to understand financial performance and brand health
  • -Managed finance manager whose responsibilities included month-end close activities and forecasting process.
  • -Responsible for communicating and implementing financial controls relating to SOX.
• 

  Diageo

  Finance Manager, Planning - US Spirits

  Jul 2004 - Jul 2006

  Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.

  • Appointed finance manager of newly created planning group within US Spirits organization; Developed strategy and vision for group; Hired and managed team of 2 Senior Analysts.
  • Led the implementation of a planning tool that resulted in simplified & standardized planning for the regions; Shortened time spent on innovation planning by partnering with IT. Received recognition award from Finance SVP.
  • Co-developer of US Spirits’ first strategic plan in 2006. Developed a ‘bottom up’ plan for 14 regions, national accounts, and marketing that delivered over $1B in profit. Received recognition award.
  • Responsible for tracking delivery against half-year and full-year financial targets for US Spirits. Worked with the regions and other business units throughout the year on understanding their risk/opportunities to plan.
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  Diageo

  Finance Manager, Supply

  Aug 2003 - Jul 2004

  Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.

  • Key player in developing Supply’s 2005 Strategic Plan. Worked with all operational areas to quantify cost reduction initiatives for upcoming year. Received ‘Reward and Recognition’ for success in leading initiative.
  • Finance lead on team with aim to renegotiate rates from a 3rd party co-packer. Analyzed several options to reach a solution that benefited both parties. Reduced costs resulted in $10M cost reduction.
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  Target

  MBA Finance & Strategy Intern

  Jun 2002 - Aug 2002

  • Conducted benchmarking study on wedding registries aimed to increase registrants. Presented findings to strategy team
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  Capital One

  Business Analyst

  Jan 1997 - Dec 2001

  capital one financial corporation, incorporated in july 21, 1994, is a diversified banking company focused primarily on consumer and commercial lending and deposit origination. its principal business segments are local banking and national lending. local banking includes consumer, small business and commercial deposits, and lending conducted within its branch network. the national lending segment consists of three sub-segments: the u.s. card sub-segment, which consists of domestic consumer credit and debit card activities; the auto finance sub-segment, which includes automobile and other motor vehicle financing activities, and the global financial services sub-segment consisting of international lending activities, small business lending, installment loans, home loans, healthcare financing and other diversified activities.