Kit F.

Experience

• 

  Kit Friday Consulting

  Founder/Chief Marketer

  Mar 2013 - Present

  As Founder and Chief Consultant of Kit Friday Consulting, I work with small and mid-sized businesses, nonprofits, and mission-driven organizations to define their brand, create marketing strategies that are practical, effective, and tailored to their unique goals. I help clients clarify their brand, strengthen their systems, and launch campaigns that fit their team’s size, budget, and real-world capacity. My work spans technology, sustainability, creative industries, hospitality, transportation, healthcare, and public interest sectors, blending strategy, creative execution, and hands-on support to ensure every initiative is both impactful and sustainable.

  • Developed brand positioning, messaging frameworks, and go-to-market strategies for tech, sustainability, arts, travel, SaaS, hospitality, and healthcare clients.
  • Led product and program launches, driving measurable growth in sales, leads, and audience engagement.
  • Directed creative campaigns, including photo, video, and social, that have earned press coverage, community recognition, and awards.
  • Built digital marketing infrastructure for growing organizations, including websites, content systems, email automation, and analytics dashboards.
  • Provided fractional CMO services, offering high-level strategic direction without the overhead of a full-time hire.
  • Designed participatory planning processes to engage stakeholders, founders, and teams in co-creating brand narratives and campaign strategies.
• 

  System Automation Corporation

  Senior Marketing Manager

  Feb 2021 - Jun 2023

  As Senior Marketing Manager for a SaaS B2G organization serving state and local governments, I built the company’s first marketing department and communications strategy from the ground up, introducing digital infrastructure, scalable processes, and a unified brand voice.

  • Increased organic website traffic by 150% through strategic SEO optimization.
  • Created and executed social media campaigns that doubled followers in under a year without paid ads.
  • Designed and led webinar campaigns that boosted attendance and lead conversion by 50% per event. 50% per webinar and qualified leads
  • Developed automated marketing analytics dashboards to provide real-time KPI tracking and improve cross-departmental reporting.
  • Partnered with internal teams to successfully launch new products and services, ensuring brand consistency and market readiness.
  • Developed and implemented an automated marketing analytics dashboard that provided real-time insights into marketing performance
  • Led narrative positioning and stakeholder outreach efforts to strengthen high-value proposals and competitive procurement bids.
  • Led cross-functional teams to successfully launch new products and services
  • Collaborated with thought leaders and clients to develop impactful case studies and testimonials, resulting in increased social media, web traffic, and leads
• 

  AVATA

  Digital Marketing Manager

  Apr 2019 - Mar 2020

  As Digital Marketing Manager for a B2B SaaS Oracle partner, I developed and executed the company’s first comprehensive digital marketing strategy - building the entire infrastructure for social media, email marketing, blog content, and analytics from the ground up. My work focused on driving lead generation, boosting brand visibility, and strengthening partner engagement.

  • Built and implemented AVATA’s first integrated digital marketing infrastructure, including social media, email marketing, blog strategy, and campaign analytics.
  • Directed audience growth and content development, achieving a 200% increase in organic followers and a 45% surge in engagement within one year.
  • Produced and managed a flagship customer and partner event for 250+ attendees, supporting sales enablement and deepening key relationships.
  • Created editorial calendars, email nurture flows, and targeted paid content aligned with quarterly pipeline and awareness goals.
  • Partnered with sales and executive leadership to align marketing initiatives with business objectives and lead generation targets.
• 

  GenZe by Mahindra

  Marketing Communications Manager

  Mar 2016 - Oct 2019

  As Marketing Communications Manager for a Silicon Valley-based micromobility brand, I led integrated marketing initiatives that spanned B2B, B2C, and B2G audiences in the U.S. and global markets. My work blended strategy, creative direction, and hands-on execution to drive visibility, adoption, and sales for next-generation sustainable transportation solutions.

  • Designed and led a digital sales campaign that exceeded projections by 400%, fueling a surge in early customer acquisition.
  • Partnered with municipalities and large-scale partners, including Ford Go, to launch micromobility initiatives in key U.S. markets.
  • Directed creative and logistics for community-focused giving campaigns, earning mayoral commendations from the cities of Oakland and Portland.
  • Oversaw CES press and event marketing, generating international organic coverage through unique experiential activations.
  • Directed photo and video shoots, ensuring all elements aligned with the desired visual and brand aesthetic.
  • Built and maintained strategic partnerships with municipalities, major corporations, and industry leaders to expand electric mobility adoption.
  • Managed cross-channel content calendars (social, blog, email) to support product launches, seasonal promotions, and brand storytelling.
  • Collaborated with global teams to ensure brand consistency and compliance across markets in Europe, Latin America, and Asia.