Paul Cruickshank

Experience

• 

  Carbon3

  Founding Member

  Aug 2024 - Present

  C3 is a carbon inset platform that aims to make decarbonizing supply chains more accessible and profitable for businesses globally. To directly address the challenge of global Scope 3 emissions reductions, C3 issues tradable financial instruments called carbon inset credits. These credits track and value decarbonization efforts within supply chains. C3's mission is to accelerate carbon neutrality by bridging shortcomings in the financing, policy and emission reduction systems. We do this by providing a financial system for cost/benefit-sharing and de-risking of investments through tradable inset credits.
• 

  Linnai, Inc

  COO / Head of Product / Co-Founder

  Jan 2017 - Present

  Linnai is an e-commerce-focused home, kitchen, and office goods company that leveraged unique data insights to develop best selling consumer products. We've developed dozens of unique and innovative products across six different brand lines. We operate locally in a dozen countries across North America and Europe, and sell to customers worldwide.

  • Served as founding member of an e-commerce home and office accessories startup, leading cross-functional team of five. Leveraged exclusive data signals to create and sell 100+ customized products, generating seven figure average annual revenue.
  • Created, scaled up, and managed team handling core business operations including finance, human resources, hiring, payroll, tax, legal, compliance, vendor management, marketing, strategic planning, offsites, and day-to-day operations.
  • Established ERP and financial management systems; oversaw budgeting, financial modeling, and forecasting. Owned the overall company P&L, driving growth that led to an annual 150 basis points increase in net margin from 2019.
  • Managed ambiguity of creating 0 to 1 startup processes by developing a culture that prioritized creative problem-solving, fast-paced iteration, rigorous systems thinking, cross-functional communication, and a no ego “get stuff done” attitude.
  • Designed and implemented product sourcing processes, encompassing ideation, supplier discovery, negotiation, contract management, manufacturing, supply chain management, go-to-market strategy, and restock planning.
  • Reduced operational expenses by 30% from 2019 to 2023 by initiating a robust global supply chain network, linking manufacturers, warehouses across six countries, and retailer platforms, allowing company to operate locally in 16 countries.
  • Developed and scaled inventory management systems, driving continuous process improvements that contributed to a 150 basis points increase in annual net margin since 2019 while sustaining an in-stock rate exceeding 97%.
  • Led cost savings plan that resulted in 6% reduction in COGS and 25% decrease in ad spend since 2020 all while maintaining revenue growth by overseeing procurement, cross-functional planning, process optimization, and goal setting.
• 

  Amazon

  Senior Manager, Strategic Development (Industry equivalent to Director)

  Jan 2016 - Jul 2016

  Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

  • Served as unofficial Chief of Staff to local Vice President. Directed confidential research, leadership offsites, and OKR tracking.
  • Initiated and wrote significant and globally implemented strategic plan, endorsed by Senior Vice Presidents, which facilitated cross-border consolidation and transfer of inventory from China to overseas markets. Currently handles est. $40B sales.
  • Supported gain of $10M in new revenue through research which drove the creation of third-party logistics services in China.
  • Organized key meetings, co-led discussions, provided simultaneous English/Chinese translation for visiting leadership, and collaborated with Vice-President on strategy and tactics in joint venture negotiations with four Chinese companies.
• 

  Amazon

  Senior Manager, Strategic Development & Analytics (Industry equivalent to Director)

  Apr 2015 - Dec 2015

  Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

  • Proposed, established, and led a business development strategy team, delivering research and presentations to local and global stakeholders on market trends and competitor programs, thereby influencing implementation of strategic initiatives.
  • Achieved 10% increase in customer feedback ratings by leading logistics process improvements, designing analytics dashboards for operations management, and incorporating 15 new customer experience KPIs into weekly leadership reviews.
  • Demonstrated professionalism, accountability, and exceptional written and verbal communication skills, multitasking beyond job description to collaborate with multiple departments to create country-wide operational plans. Promoted after one year.
• 

  Amazon

  Manager, Strategic Planning & Analytics

  Nov 2014 - Mar 2015

  Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

  • Served as co-manager of the China Transportation Division during transitional phase, achieving all ten cost and execution goals and OKRs. Coordinated last-mile delivery operations, budgeting, HR performance review, and peak season forecasting.
  • Selected by a global Vice President to author a high-impact three-year strategy report for the Worldwide Logistics Division on expanding $50M last-mile delivery services. Commended for thought leadership, accountability, and persuasive writing.
  • Recognized for data-driven decision making, autonomy, and trustworthiness, earning an early off-cycle promotion following the delivery of the abovementioned strategy report, interim leadership, and resourceful problem-solving during holiday peak.
  • Deepened visibility into operational performance by establishing a dedicated three-person business intelligence team that expanded weekly logistics metrics analyzed by country leadership by 25% and reduced country-wide delivery speed by 5%.
• 

  Amazon

  Manager, Quality and Metrics

  Jul 2013 - Oct 2014

  Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

  • Personally selected by a global Vice President to assume leadership responsibilities and oversee logistics operations and strategic planning in the absence of the Logistics Director and Operations Vice President. Promoted after one year in role.
  • Spearheaded the writing and presentation of 10+ operations strategy reports and drove strategy discussions across departments and with C-suite Leaders. Collaborated with five Directors to co-author yearly divisional operational plans.
  • Achieved 10% of annual goal for improved delivery promise accuracy by reorganizing and managing an 18-person quality control team. Organizational improvements included streamlining business processes, regular defect analyses, upgrading safety policies, process bottleneck corrections, and the creation of standard operating procedures (SOPs).
• 

  Amazon

  Logistics Program Manager

  Jan 2012 - Jul 2013

  Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

  • Directed a cross-functional project management team of three that leveraged market research and user feedback to simplify delivery promise presentation at website checkout by 50%, reducing logistics-related customer service inquiries by 5%.
  • Bolstered market position, optimized operational efficiency, and expanded local fulfillment network by 20% by collaborating with local executive team on the presentation to global leadership of ten supply chain competitor and market analysis reports.