Todd I.

• Helping Adobe's strategic customers realize value out of their investments :
• Value Realization Frameworks: Bridging presales business cases with post-sales KPIs to sustain strategic alignment and prove ROI beyond license consumption.
• Experience-Led Governance: Designing KPI trees, use case taxonomies, and productivity benchmarks that anchor Adobe tech to client OKRs.
• Executive Engagements: Leading steering committees, QBRs, and value accelerator workshops to foster cross-functional alignment and momentum at the C-level.
• Platform Optimization: Tackling issues like AEM performance (e.g. LCP), asset reuse, and omnichannel readiness to boost campaign velocity and digital scalability.
• Strategic Change Enablement: Coaching clients to make scalable architectural decisions, avoid local optimizations, and embrace maturity-driven roadmaps.

Blueshift is a technology company that provides Intelligent Customer Engagement solutions, utilizing AI to automate and personalize marketing across channels.

• Advised on strategies to increase Gross Revenue Retention (GRR) and Net Revenue Retention (NRR), aiding in sustainable ARR growth.
• Refined Go-to-Market strategies, boosting alignment between customer needs and AI-driven solutions.
• Guided customer success initiatives, enhancing adoption and growth within key accounts.
• Provided strategic insights for board and investor meetings, improving executive decision-making processes.

• Executive management of the global CS team (36 pp) responsible for all post-sales customer revenue/activity - onboarding/implementation, customer enablement, commercial account management, and product support teams
• 130+ enterprise and commercial accounts with +$20M in ARR.
• Predictable and scaled GRR (+94%) and NRR (+110%); operationalized Success Services P&L and GTM offerings
• Quarter BoD presentations to Storm Ventures, Nexus Venture Partners, Avatar Growth Capital; R136 Ventures & Conductive Venture Capital
• Continuous collaboration to define our team and department-level OKRs/KPIs; data-driven customer health scores across all functions of our post-sales teams.
• Partnered with direct reports on department-level documented internal and customer playbooks for all post-sales activities focused on customer value.
• Engage, consult, and nurture executive relationships across the customer base, validating ongoing measurable value/impact and partnership accountability.

• Executive responsibility for establishing and managing onboarding/implementation, customer enablement, commercial account management, professional services and product support teams supporting 80+ enterprise and commercial accounts with +$10M in ARR.
• Scaled improvement of customer retention rates - GRR (+90%) and NRR (+112%)
• Quarterly Board presentations to U.S. Venture Partners, Peak State Ventures, Lowercase Capital, First Round Capital, and Javelin Venture Partners
• Created, implemented, and documented CS Playbooks for all post-sales activities.
• Established measurable KPIs and data-driven customer health scores across all functions of our post-sales motion.
• Engage, consult & nurture executive relationships across the customer base, validating ongoing measurable value/impact and partner accountability.

• Executive responsibility for leading the Strategic Account Team supporting +400 Enterprise and SMB customers with $47M in ARR.
• Stabilized and scaled quarterly retention rates +84%.
• launched customer-facing playbooks (outcomes, commercial activities, customer escalations) and health score monitoring systems that reduced inbound escalations; predictable ARR retention and growth.
• Engage, consult & nurture c-suite relationships across 75+ key accounts ensuring partner accountability.
• Launched a new-hire onboarding program supporting eight new team members, ensuring consistent GTM strategies spanning company vision, production proficiency, and commercial standardization​

• P&L responsibility and executive ownership of 85+ Enterprise customers that partnered with the Oracle Marketing Cloud; $38M in annual SAAS subscription revenue with +90% net retention.
• Responsible for leading/growing a team of 19 Customer Success Managers/Directors focused on ensuring customer marketing success attributable to their relationship with the OMC at scale.
• Developed and implemented world-class global Customer Success operational model that provided management visibility into ongoing success and mitigated revenue/renewal attrition.
• Enabled a customer-first approach that often requires orchestrating the deployment of company-wide resources to provide comprehensive products, services, and solutions.

• Responsible for leading a team of 14 Customer Success Managers and Platform Adoption Specialists supporting self-service, collaborative and full-service partnerships.
• Ensure overall revenue growth, client satisfaction and customer retention 60+ Fortune 100 customers.
• Provide subject matter expertise and strategic consultative services supporting digital cross-channel marketing orchestration for email, mobile, social, display and eCommerce campaigns.
• Consulting and directing digital marketing initiatives that leverage cross channel programs in an orchestrated and customer-centric manner to drive revenue, retention, loyalty and lifetime value of a customer.

• Led account team of 8 Program Managers and Campaign Associates responsible for day-to-day strategic email marketing direction, production processes/execution, client training and technical documentation.
• Increased customer ARR by +18% YoY with additional account configuration and Professional Services.
• Accountable for quarterly revenue forecast and margin analysis.
• Prepare/present strategic recommendations, business reviews and client growth plans.
• Oversight for customer onboarding along with ongoing Professional Services engagements.

• Led a team of 6 marketing professionals responsible for strategic marketing initiatives focused on highly segmented email campaigns (promotional & transactional) for both lead generation and customer retention.
• Shared P&L responsibility supporting $257M in annual sales.
• Responsible for all vendor and affiliate contract negotiations​.
• Implemented and analyzed customer life-cycle email marketing campaigns that annually delivered increased AOV and overall retention rates.
• Conducted extensive testing, which leveraged database profile segmentation, behavioral modeling, and website analytics (to support re-marketing efforts) designed to improve overall response rates and revenue.

• New Business Development/Sales – Recruit, qualify and acquire manufacturer and retailer affiliates.
• Developed and executed direct marketing campaigns designed to establish and grow market share the Jewelry Industry.
• Managed all partner relations and business development services supporting 500+ affiliates.
• Built a relational database linking consumers, retailers and manufacturer products.

• Managed the day-to-day relationships with telemarketing agencies, fulfillment houses, printers/lettershops and collection agencies.
• Created, proofed and revised direct mail media for seven special interest consumer magazines.
• Evaluated the effectiveness of subscriber acquisition and retention direct marketing programs designed to increase renewal rates and subscriber profitability, which included up-sell and cross-sell promotions.
• Implemented an integrated online database designed to link several fulfillment houses directly to the publisher.

Condé Nast is a global media company known for publishing magazines, websites, and apps across topics like fashion, beauty, lifestyle, and food.

S&H Green Stamps is a company known for the trading stamp program it operates, which was popular in the United States.