Schedule a call →

<p>Interview fractional leaders this week for <strong>free</strong>!</p>

CanPro is committed to building a best-in-class Canadian roofing platform by partnering with high quality companies serving institutional, commercial and industrial markets with a focus on re-roofing and ongoing maintenance services.

CanPro Roofing Partners Icon

CanPro is dedicated to establishing a premier Canadian roofing platform by collaborating with high-quality companies that serve institutional, commercial, and industrial sectors, emphasizing re-roofing and maintenance services. The brand aims to strengthen the country's commercial roofing landscape by uniting trusted operators under a national framework that prioritizes quality, service, and safety. With an approach that champions partnership, CanPro works with owner-operators who are committed to excellence, ensuring that every project reflects their dedication to integrity and customer care.

By investing in personnel, systems, and culture, CanPro supports its partners in achieving sustainable growth and efficiency. The brand offers tools and resources to elevate client service, combining local knowledge with professional support to deliver exceptional results. Recently, CanPro has formed its first partnership with Toiture Perreault, enhancing its footprint in Quebec. CanPro values collaboration and seeks to forge relationships with like-minded roofing companies, focusing on shared values and long-term success.

CanPro Roofing Partners

Heavy Industry and Engineering

Construction and Maintenance

Business and Consumer Services

Business Services

Arial

linkedin

CanPro Roofing Partners Logo

**CanPro Roofing Partners**

CanPro is committed to building Canada's best-in-class commercial roofing platform by partnering with high-quality companies serving institutional, commercial, and industrial markets, with a focus on roof replacement, restoration, and ongoing maintenance services.

Our goal is to elevate and strengthen Canada's commercial roofing industry by uniting reputable, trustworthy owner-operators within a national platform built on quality, service, and safety.

## Position: Marketing Director FRACTIONAL

**Location:** Remote

**Reporting To:** CEO

**Reports:** No direct reports

**Employment Type:** Permanent, Full-time

### Overview

There is no marketing function at CanPro today. You are building it, and running it.

The core deliverable is a "marketing in a box" playbook: a repeatable, scalable framework that can be deployed across our operating companies with minimal lift at the local level. Beyond the playbook, you will personally execute the highest-leverage activities, brand, social media and email marketing, while directing freelancers for everything else.

### KEY RESPONSIBILITIES

**Strategy & Playbook**

- Design and document the CanPro "marketing in a box" playbook, a deployable, multi-entity framework covering brand, content, social, email, and partner-level activation;
- Set a phased roadmap for marketing maturity across the platform;
- Build and manage the marketing budget within agreed parameters;

**Hands-On Execution**

- Own social media strategy and execution;
- Own email marketing via HubSpot: list management, segmentation, automation, and campaigns;
- Execute targeted list marketing campaigns to B2B audiences;
- Use AI tools as a daily workflow standard to maximize output within the available time;

**Freelancer Direction**

- Source, brief, and manage freelancers for design, copy, paid media, and other gaps outside your core strengths;
- Hold freelancers accountable to deliverables and budget;

**Coordination & Reporting**

- Coordinate with GMs and Culture Ambassadors at operating companies for local content and brand consistency;
- Provide the CEO with simple, periodic reporting on activity and performance;

### WHAT WE'RE LOOKING FOR

**Experience**

- 8–10 years of B2B marketing experience, you understand longer sales cycles, professional buyers, and relationship-driven markets;
- Prior fractional, consulting, or multi-client experience, you know how to plug into a company quickly and work independently;
- Agency background a strong asset;

**Core Strengths Required**

- Excellence in social media strategy and execution, you have built and grown B2B social presence, not just managed posts;
- Excellence in email marketing via HubSpot, campaigns, automation, segmentation, and list management;
- Comfort owning a budget and directing freelancers without a management layer;
- Hands-on AI tool proficiency, used daily to extend what a part-time engagement can cover;

**Logistics**

- East Coast North America preferred;
- Must be eligible to work as an independent contractor in Canada;
- Occasional travel to operating locations may be required (expenses covered).

Founder, Woman Up | Empowering Women to Build Companies, Wealth & Influence | 4x CEO | Board Director | PE Operator l High Altitude Trekker

Kelly Wade

Chief Executive Officer

Marketing Director Fractional - Remote - Indeed.com

All the software you need to do inbound marketing.

HubSpot

Email Marketing

B2B Marketing

Director of Content Marketing

Toiture Perreault inc.

**Position: Marketing director FRACTIONAL**

**Location:** Remote location

**Reporting To:** CEO

**Reports:** No direct reports

**CanPro Roofing Partners**

CanPro is committed to building Canada's best-in-class commercial roofing platform by partnering with high-quality companies serving institutional, commercial, and industrial markets, with a focus on roof replacement, restoration, and ongoing maintenance services.

Our goal is to elevate and strengthen Canada's commercial roofing industry by uniting reputable, trustworthy owner-operators within a national platform built on quality, service, and safety.

**Overview**

There is no marketing function at CanPro today. You are building it, and running it.

The core deliverable is a “marketing in a box” playbook: a repeatable, scalable framework that can be deployed across our operating companies with minimal lift at the local level. Beyond the playbook, you will personally execute the highest-leverage activities, brand, social media and email marketing, while directing freelancers for everything else.

**KEY RESPONSIBILITIES**

**Strategy & Playbook**

- Design and document the CanPro “marketing in a box” playbook, a deployable, multi-entity framework covering brand, content, social, email, and partner-level activation;
- Set a phased roadmap for marketing maturity across the platform;
- Build and manage the marketing budget within agreed parameters;

**Hands-On Execution**

- Own social media strategy and execution;
- Own email marketing via HubSpot: list management, segmentation, automation, and campaigns;
- Execute targeted list marketing campaigns to B2B audiences;
- Use AI tools as a daily workflow standard to maximize output within the available time;

**Freelancer Direction**

- Source, brief, and manage freelancers for design, copy, paid media, and other gaps outside your core strengths;
- Hold freelancers accountable to deliverables and budget;

**Coordination & Reporting**

- Coordinate with GMs and Culture Ambassadors at operating companies for local content and brand consistency;
- Provide the CEO with simple, periodic reporting on activity and performance;

**WHAT WE’RE LOOKING FOR**

**Experience**

- 8–10 years of B2B marketing experience, you understand longer sales cycles, professional buyers, and relationship-driven markets;
- Prior fractional, consulting, or multi-client experience, you know how to plug into a company quickly and work independently;
- Agency background a strong asset;

**Core Strengths Required**

- Excellence in social media strategy and execution, you have built and grown B2B social presence, not just managed posts;
- Excellence in email marketing via HubSpot, campaigns, automation, segmentation, and list management;
- Comfort owning a budget and directing freelancers without a management layer;
- Hands-on AI tool proficiency, used daily to extend what a part-time engagement can cover;

**Logistics**

- East Coast North America preferred;
- Must be eligible to work as an independent contractor in Canada;
- Occasional travel to operating locations may be required (expenses covered).

*Interested in this opportunity? We’d love to hear from you. Please note that only selected candidates will be contacted to begin the recruitment process.*

Work Location: Remote

Marketing Director Fractional

Canada

The role involves building and running the marketing function at CanPro Roofing Partners, creating a scalable 'marketing in a box' playbook, executing high-leverage activities, and managing freelancers.

CanPro Roofing Partners

About CanPro Roofing Partners

Jobs

Fractional Marketing Director

About this page