Fractional Marketing Director

Position: Marketing Director FRACTIONAL

Location: Remote

Reporting To: CEO

Reports: No direct reports

Employment Type: Permanent, Full-time

Overview

There is no marketing function at CanPro today. You are building it, and running it.

The core deliverable is a "marketing in a box" playbook: a repeatable, scalable framework that can be deployed across our operating companies with minimal lift at the local level. Beyond the playbook, you will personally execute the highest-leverage activities, brand, social media and email marketing, while directing freelancers for everything else.

KEY RESPONSIBILITIES

Strategy & Playbook

• Design and document the CanPro "marketing in a box" playbook, a deployable, multi-entity framework covering brand, content, social, email, and partner-level activation;
• Set a phased roadmap for marketing maturity across the platform;
• Build and manage the marketing budget within agreed parameters;

Hands-On Execution

• Own social media strategy and execution;
• Own email marketing via HubSpot: list management, segmentation, automation, and campaigns;
• Execute targeted list marketing campaigns to B2B audiences;
• Use AI tools as a daily workflow standard to maximize output within the available time;

Freelancer Direction

• Source, brief, and manage freelancers for design, copy, paid media, and other gaps outside your core strengths;
• Hold freelancers accountable to deliverables and budget;

Coordination & Reporting

• Coordinate with GMs and Culture Ambassadors at operating companies for local content and brand consistency;
• Provide the CEO with simple, periodic reporting on activity and performance;

WHAT WE'RE LOOKING FOR

Experience

• 8–10 years of B2B marketing experience, you understand longer sales cycles, professional buyers, and relationship-driven markets;
• Prior fractional, consulting, or multi-client experience, you know how to plug into a company quickly and work independently;
• Agency background a strong asset;

Core Strengths Required

• Excellence in social media strategy and execution, you have built and grown B2B social presence, not just managed posts;
• Excellence in email marketing via HubSpot, campaigns, automation, segmentation, and list management;
• Comfort owning a budget and directing freelancers without a management layer;
• Hands-on AI tool proficiency, used daily to extend what a part-time engagement can cover;

Logistics

• East Coast North America preferred;
• Must be eligible to work as an independent contractor in Canada;
• Occasional travel to operating locations may be required (expenses covered).