Fractional Head of Marketing & Brand

About the Role

Alchemist is evolving — institutionalizing more than a decade of enterprise-founder work into an early-stage venture firm that invests alongside qualified partners and helps technical founders turn expertise into enterprise traction. This role owns communicating this evolution to the market.

We're hiring a fractional Head of Marketing & Brand to own Alchemist's narrative through its public evolution: a clear point of view, content built on beliefs founders can test — enterprise commercialization can be coached; fundraising is downstream of business progress — portfolio PR built on real commercial milestones, and a coordinated sequence of anchor announcements. This is a brand role, not a conversion role: is in clear, complete, respectful communication to stakeholder audiences. The role reports to the CEO and works closely with Alchemist extended leadership and Partners.

The ideal candidate is a senior marketing leader — likely a fractional CMO — with deep enterprise/B2B and venture experience. You should be:

• A positioning native, fluent in category design and point-of-view marketing. You know the difference between a claim and a belief, and you've (re)positioned a brand before.
• Allergic to puffery; you'd rather publish five declarative sentences a skeptic can inspect than a page of inspirational copy.
• A writer-editor; you produce and polish narrative yourself — messaging docs, web copy, founder stories — and raise the bar for everyone else's.
• Venture-literate; you understand founders, LPs, venture partners, and how each audience hears the same story differently.
• An orchestrator, comfortable running agencies, freelancers, designers, and internal voices against a tight narrative and a launch calendar.
• Measured by credibility, excited to be judged on whether the right people describe Alchemist correctly - not on clicks or gamified funnel metrics.

Key Responsibilities

• Narrative & Messaging. Turn Alchemist's strategy & positioning into a source-of-truth message architecture by audience (founders, venture partners, ecosystem partners, LPs, community) — and keep it consistent across every surface.
• The Launch. Plan and execute public positioning: sequencing, anchor announcements, and a coordinated market moment.
• Website & Content. Own Alchemist's web presence, keeping it tight to our positioning and point of view, and retiring legacy language across every page.
• Portfolio PR. Turn founder commercial milestones into proof — case studies, press, and stories organized around enterprise traction.
• Fund & Partner Marketing. Support LP- and partner-facing materials with the funds team, keeping one thesis across every audience.
• Team & Community Brand. Own and elevate the public profiles of Alchemist's partners and team, including bios, talks, and our podcast

Required Experience & Skills

• 10+ years in venture, startup, or b2b marketing, including brand or category leadership
• Experience positioning a company or launching a category narrative
• Exceptional writing and editorial taste
• Experience marketing to founders, LPs, and the venture ecosystem
• Comfort operating fractionally: high leverage, clear priorities, no bureaucracy

Bonus Experiences/Skills

• Fractional CMO practice with referenceable engagements
• Developer-facing or deeply technical product marketing experience
• PR / communications agency management
• Podcast or executive-content production

Performance Metrics

• Message adoption: founders, LPs, and partners describe Alchemist accurately and consistently
• On-time execution of the launch calendar and anchor moments
• Discoverability and credibly of key Alchemist marketing assets and messages

Other Details

Location: Flexible; Bay Area presence for key moments a plus.

Capacity: Fractional engagement to start, with scope to grow.

Start Date: ASAP

Reporting Structure: CEO

Compensation

This is a fractional engagement. Compensation is benchmarked to an annualized full-time-equivalent base of $120,000–$240,000 and is pro-rated based on the agreed scope and time commitment — typically structured as a monthly retainer.

The posted range reflects the compensation Alchemist reasonably expects to pay for this position on a full-time-equivalent basis. Actual compensation will depend on scope, time commitment, experience, and qualifications.