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Connecting you with the UK’s biggest selection of financial advisers, mortgage brokers, accountants & bookkeepers, we’ve connected millions with the unbiased advice they need.

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Unbiased UK is a brand that empowers individuals to make confident financial decisions, whether it's buying a house or planning for retirement. Their platform provides access to a wide range of experts, advice, tools, and guides, ensuring that users have the right information at their fingertips. Whether you're looking to speak directly with a regulated financial adviser, mortgage broker, or accountant, or prefer to explore your options and compare products on your own, Unbiased UK has you covered. With over 27,000 advisers to choose from and a smart search feature, finding the perfect match for your needs is made simple. Additionally, Unbiased UK is proud to support Samaritans, a 24/7 emotional support service, by donating 30p for every successful adviser match. With Unbiased UK, you have the choice, simplicity, and confidence to take control of your finances and make informed decisions.

Unbiased

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## About Unbiased

**Mission:** Empowering everyone to make confident financial decisions

Unbiased is a digital platform matching consumers to financial advisers. The company operates an AI-powered advice marketplace connecting people with professionals that are objective when offering advice.

Unbiased lists nearly 30,000 IFAs, financial advisers, mortgage advisers and accountants, and between them, Unbiased's advisers manage over £20B of assets. All the experts listed with the company are regulated by the relevant official bodies, appropriately qualified and independent of product providers. Consumers searching on Unbiased can refine their search by area of expertise, gender, payment options, advice areas, level of wealth, qualifications, accreditations and more. Alternatively, they can be matched automatically with the best local adviser, usually within 48 hours.

**Company Overview:**
- 21-100 employees
- Led by a woman
- 36% female employees
- 29% employee growth in 12 months
- Glassdoor rating: 4.7/5
- Trustpilot rating: 4.5/5

**Funding:** $12.3m total funding across 2 rounds (Series A: $7.3m in Jan 2020; Growth Equity VC: $5m in Dec 2022)

**Culture & Benefits:**
- Work-life balance is a top priority
- Flexible working arrangements
- Cycle to work scheme
- Season ticket loan
- Life insurance
- Pension contributions above standard
- £1,000 annual career development budget
- Fully paid Calm wellbeing app subscription
- Social events and vibrant office culture in Farringdon

## Chief Marketing Officer, Unbiased

**Contract:** 6 Month Interim Contract  
**Level:** Senior and Expert level  
**Location:** London (2-3 days a week in office at Farringdon, London)  
**Salary:** Not provided

### Who you are

- **Data-driven marketing leadership:**
  - Extensive experience leading data-driven marketing organisations and building cultures where performance measurement and experimentation guide decision making
  - Strong analytical thinking when identifying opportunities, diagnosing performance issues, and attributing marketing outcomes
  - Comfortable using data to guide investment decisions, shape strategy, and communicate performance clearly across the organisation

- **Demand generation expertise:**
  - Experience building demand generation engines in SaaS or marketplace businesses where marketing is directly responsible for pipeline creation and revenue growth
  - Understanding of best practice across the full demand generation lifecycle, including audience segmentation, messaging, lead capture, lead nurturing, and pipeline acceleration
  - Experience with account-based marketing and supporting both mid-market and enterprise sales motions (preferred)

- **Acquisition channel expertise:**
  - Experience leading acquisition across a range of marketing channels, including paid digital (paid search, paid social, and video), partnerships, content marketing, and search engine optimisation
  - Understanding of how to build and scale diversified demand generation engines, balancing short-term performance marketing with longer-term sustainable demand creation
  - Awareness of how emerging AI-driven search environments are changing discovery and distribution

- **B2B CRM expertise:**
  - Strong understanding of CRM systems in a B2B environment and how they support pipeline management, lead scoring, lifecycle marketing, and marketing attribution
  - Comfortable working closely with sales teams to ensure CRM systems support effective pipeline visibility, lead nurturing, and revenue forecasting

- **Strategic planning and forecasting:**
  - Experience building marketing plans that incorporate forecasting, resourcing, capital allocation, and clear performance measurement
  - Comfortable setting growth targets, defining channel investment strategies, and ensuring marketing plans are aligned with broader company objectives

- **Cross-functional collaboration:**
  - Ability to collaborate closely with product, data, and technology teams to ensure marketing strategy and product development are aligned
  - Understanding of how marketing insight can inform product direction, positioning, and customer experience across both sides of a marketplace

- **Communication and storytelling:**
  - Effective communicator who can clearly articulate strategy, build alignment across teams, and develop a following around the marketing vision
  - Comfortable presenting to senior leadership and translating complex marketing concepts into clear commercial narratives

- **Personal attributes:**
  - High energy, positivity, and strong self-starting attitude
  - Comfortable stepping into complex environments, building relationships quickly, and creating momentum in teams and projects

### What the job involves

- Lead growth at Unbiased as Interim CMO, owning marketing across the AI-powered advice marketplace, driving revenue, and scaling a high-performing team as the business doubles in the UK and US

- **Long term B2C and B2B marketing strategy:**
  - Define and evolve the long term marketing strategy across both sides of the Unbiased marketplace
  - Build a deep understanding of the two core audiences: financial advisors and consumers seeking financial advice, as well as the markets they operate in and the channels used to reach them
  - Lead the development of robust forecasting, resourcing, and planning processes that ensure marketing investment aligns with company growth goals
  - Translate market insight, channel knowledge and commercial objectives into a clear strategic roadmap for the marketing organisation

- **B2B pipeline building:**
  - Lead the marketing function responsible for generating demand from financial advisors and advisory firms
  - Focus on building pipeline value, ROI and driving new customer acquisition across the industry
  - Develop strong understanding of target customers and the different sales motions involved
  - Oversee strategies that support both smaller and faster moving deals as well as longer enterprise sales cycles
  - Work with the Head of B2B Marketing as this part of the business evolves rapidly

- **B2C trading performance:**
  - Oversee the performance of the consumer marketing engine, ensuring that channel investment delivers against growth and efficiency targets
  - Demonstrate strong capability in channel strategy, capital allocation, and performance forecasting
  - Work closely with experienced marketing directors and channel managers to optimise trading performance across paid and organic channels

- **Team development:**
  - Lead and support the combined marketing teams across B2B and B2C functions (12 team members)
  - Develop individual team members and strengthen leadership capability within the group
  - Improve overall team performance and ensure the organisation is aligned around clear goals, effective collaboration, and strong execution

- **Marketing innovation:**
  - Challenge and evolve the way the marketing organisation operates
  - Identify new tools, processes, and working practices that improve effectiveness and speed
  - Focus on the adoption of emerging technologies, including AI, to improve individual productivity, enhance team workflows, and support the development of marketing agents and automation

Unbiased Chief Marketing Officer | Welcome to the Jungle (formerly Otta)

Marketing Strategy

B2B Marketing

Chief Marketing Officer

Demand Generation

Performance Marketing

Account-Based Marketing

Lead growth at Unbiased as Interim CMO, owning marketing across the AI-powered advice marketplace, driving revenue, and scaling a high-performing team.

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