Interim Chief Marketing Officer

Chief Marketing Officer, Unbiased

Contract: 6 Month Interim Contract
Level: Senior and Expert level
Location: London (2-3 days a week in office at Farringdon, London)
Salary: Not provided

Who you are

• Data-driven marketing leadership:

  • Extensive experience leading data-driven marketing organisations and building cultures where performance measurement and experimentation guide decision making
  • Strong analytical thinking when identifying opportunities, diagnosing performance issues, and attributing marketing outcomes
  • Comfortable using data to guide investment decisions, shape strategy, and communicate performance clearly across the organisation

• Demand generation expertise:

  • Experience building demand generation engines in SaaS or marketplace businesses where marketing is directly responsible for pipeline creation and revenue growth
  • Understanding of best practice across the full demand generation lifecycle, including audience segmentation, messaging, lead capture, lead nurturing, and pipeline acceleration
  • Experience with account-based marketing and supporting both mid-market and enterprise sales motions (preferred)

• Acquisition channel expertise:

  • Experience leading acquisition across a range of marketing channels, including paid digital (paid search, paid social, and video), partnerships, content marketing, and search engine optimisation
  • Understanding of how to build and scale diversified demand generation engines, balancing short-term performance marketing with longer-term sustainable demand creation
  • Awareness of how emerging AI-driven search environments are changing discovery and distribution

• B2B CRM expertise:

  • Strong understanding of CRM systems in a B2B environment and how they support pipeline management, lead scoring, lifecycle marketing, and marketing attribution
  • Comfortable working closely with sales teams to ensure CRM systems support effective pipeline visibility, lead nurturing, and revenue forecasting

• Strategic planning and forecasting:

  • Experience building marketing plans that incorporate forecasting, resourcing, capital allocation, and clear performance measurement
  • Comfortable setting growth targets, defining channel investment strategies, and ensuring marketing plans are aligned with broader company objectives

• Cross-functional collaboration:

  • Ability to collaborate closely with product, data, and technology teams to ensure marketing strategy and product development are aligned
  • Understanding of how marketing insight can inform product direction, positioning, and customer experience across both sides of a marketplace

• Communication and storytelling:

  • Effective communicator who can clearly articulate strategy, build alignment across teams, and develop a following around the marketing vision
  • Comfortable presenting to senior leadership and translating complex marketing concepts into clear commercial narratives

• Personal attributes:

  • High energy, positivity, and strong self-starting attitude
  • Comfortable stepping into complex environments, building relationships quickly, and creating momentum in teams and projects

What the job involves

• Lead growth at Unbiased as Interim CMO, owning marketing across the AI-powered advice marketplace, driving revenue, and scaling a high-performing team as the business doubles in the UK and US

• Long term B2C and B2B marketing strategy:

  • Define and evolve the long term marketing strategy across both sides of the Unbiased marketplace
  • Build a deep understanding of the two core audiences: financial advisors and consumers seeking financial advice, as well as the markets they operate in and the channels used to reach them
  • Lead the development of robust forecasting, resourcing, and planning processes that ensure marketing investment aligns with company growth goals
  • Translate market insight, channel knowledge and commercial objectives into a clear strategic roadmap for the marketing organisation

• B2B pipeline building:

  • Lead the marketing function responsible for generating demand from financial advisors and advisory firms
  • Focus on building pipeline value, ROI and driving new customer acquisition across the industry
  • Develop strong understanding of target customers and the different sales motions involved
  • Oversee strategies that support both smaller and faster moving deals as well as longer enterprise sales cycles
  • Work with the Head of B2B Marketing as this part of the business evolves rapidly

• B2C trading performance:

  • Oversee the performance of the consumer marketing engine, ensuring that channel investment delivers against growth and efficiency targets
  • Demonstrate strong capability in channel strategy, capital allocation, and performance forecasting
  • Work closely with experienced marketing directors and channel managers to optimise trading performance across paid and organic channels

• Team development:

  • Lead and support the combined marketing teams across B2B and B2C functions (12 team members)
  • Develop individual team members and strengthen leadership capability within the group
  • Improve overall team performance and ensure the organisation is aligned around clear goals, effective collaboration, and strong execution

• Marketing innovation:

  • Challenge and evolve the way the marketing organisation operates
  • Identify new tools, processes, and working practices that improve effectiveness and speed
  • Focus on the adoption of emerging technologies, including AI, to improve individual productivity, enhance team workflows, and support the development of marketing agents and automation