Interim Chief Marketing Officer

Chief Marketing Officer, Interim (6 Month Contract)

Location: London (2-3 days a week in office at Farringdon)
Level: Senior and Expert
Salary: Not provided

Who You Are

Data-driven marketing leadership:

• Extensive experience leading data-driven marketing organisations and building cultures where performance measurement and experimentation guide decision making
• Strong analytical thinking when identifying opportunities, diagnosing performance issues, and attributing marketing outcomes
• Comfortable using data to guide investment decisions, shape strategy, and communicate performance clearly across the organisation

Demand generation expertise:

• Experience building demand generation engines in SaaS or marketplace businesses where marketing is directly responsible for pipeline creation and revenue growth
• Understanding of best practice across the full demand generation lifecycle, including audience segmentation, messaging, lead capture, lead nurturing, and pipeline acceleration
• Experience with account-based marketing and supporting both mid-market and enterprise sales motions (preferred)

Acquisition channel expertise:

• Experience leading acquisition across a range of marketing channels, including paid digital (paid search, paid social, and video), partnerships, content marketing, and search engine optimisation
• Understanding of how to build and scale diversified demand generation engines, balancing short-term performance marketing with longer-term sustainable demand creation
• Awareness of how emerging AI-driven search environments are changing discovery and distribution

B2B CRM expertise:

• Strong understanding of CRM systems in a B2B environment and how they support pipeline management, lead scoring, lifecycle marketing, and marketing attribution
• Comfortable working closely with sales teams to ensure CRM systems support effective pipeline visibility, lead nurturing, and revenue forecasting

Strategic planning and forecasting:

• Experience building marketing plans that incorporate forecasting, resourcing, capital allocation, and clear performance measurement
• Comfortable setting growth targets, defining channel investment strategies, and ensuring marketing plans are aligned with broader company objectives

Cross-functional collaboration:

• Ability to collaborate closely with product, data, and technology teams to ensure marketing strategy and product development are aligned
• Understanding of how marketing insight can inform product direction, positioning, and customer experience across both sides of a marketplace

Communication and storytelling:

• Effective communicator who can clearly articulate strategy, build alignment across teams, and develop a following around the marketing vision
• Comfortable presenting to senior leadership and translating complex marketing concepts into clear commercial narratives

Personal attributes:

• High energy, positivity, and strong self-starting attitude
• Comfortable stepping into complex environments, building relationships quickly, and creating momentum in teams and projects

What the Job Involves

Lead growth as Interim CMO:

• Own marketing across the AI-powered advice marketplace and drive revenue growth
• Scale a high-performing team as the business doubles in the UK and US
• Lead the next phase of growth across both sides of the marketplace
• Own marketing strategy and execution for consumers seeking financial advice and for financial advisors looking to grow their businesses through the Unbiased platform
• Lead an established marketing organisation of 12 people
• Drive immediate commercial performance and build strategic foundations for long-term growth
• Balance strategic thinking, operational leadership, and strong data-driven decision making

Long-term B2C and B2B marketing strategy:

• Define and evolve long-term marketing strategy across both sides of the Unbiased marketplace
• Build deep understanding of two core audiences: financial advisors and consumers seeking financial advice, as well as the markets they operate in and channels used to reach them
• Lead development of robust forecasting, resourcing, and planning processes that ensure marketing investment aligns with company growth goals
• Translate market insight, channel knowledge, and commercial objectives into a clear strategic roadmap for the marketing organisation

B2B pipeline building:

• Lead the marketing function responsible for generating demand from financial advisors and advisory firms
• Focus on building pipeline value, ROI, and driving new customer acquisition across the industry
• Develop strong understanding of target customers and different sales motions involved
• Oversee strategies that support both smaller, faster-moving deals and longer enterprise sales cycles
• Work with the Head of B2B Marketing on this rapidly evolving function

B2C trading performance:

• Oversee performance of the consumer marketing engine, ensuring channel investment delivers against growth and efficiency targets
• Demonstrate strong capability in channel strategy, capital allocation, and performance forecasting
• Work closely with experienced marketing directors and channel managers to optimise trading performance across paid and organic channels

Team development:

• Lead and support combined marketing teams across B2B and B2C functions
• Develop individual team members and strengthen leadership capability within the group
• Improve overall team performance
• Ensure the organisation is aligned around clear goals, effective collaboration, and strong execution

Marketing innovation:

• Challenge and evolve the way the marketing organisation operates
• Identify new tools, processes, and working practices that improve effectiveness and speed
• Focus on adoption of emerging technologies, including AI, to improve individual productivity, enhance team workflows, and support development of marketing agents and automation