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Clio is a highly recommended cloud-based legal software that allows you to effectively manage and expand your law firm. Trusted by over 150,000 legal professionals and approved by more than 90 bar associations, Clio is the #1 legal software in 2023. With Clio, you can streamline your firm's operations and enhance collaboration by accessing all your important information in one centralized location. From organizing cases and clients to managing and tracking your time, Clio Manage enables you to work efficiently and bill quickly, while making it convenient for clients to pay. Additionally, Clio Grow simplifies your firm's client intake process by automating client intake, generating and e-signing retainers, and scheduling consultations online. Clio also offers document automation through Lawyaw, allowing you to save time and avoid errors on routine drafting. With industry-leading security measures, award-winning support, and approval by 90+ bar associations worldwide, Clio is the reliable and scalable software solution for modern law firms. Join thousands of legal professionals and experience the power of Clio by requesting a free demo today.

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## About Clio

**Mission:** To transform the legal experience for all.

Clio is a legal practice management software company that provides a platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. The company has uniquely focused on synchronization across remote devices and on a wide range of integrations, allowing users to access information from other industry standard software such as Xero and Klyant from within a single interface.

Clio has raised significant funding and benefited from the COVID-era shift toward cloud technologies. The company has experienced rapid growth following the integration of AI into its platform in 2023. Clio surpassed $200M in annual recurring revenue (ARR) in mid-2024 and has since grown to $500M ARR. The company was valued at $5B following a $500M funding round in 2025, with the investment supporting further AI development and platform expansion.

**Company Size:** 1001+ employees

**Company Benefits:**
- Specialized learning and development programs and access to an in-house performance coach
- Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor
- Access to pay transparency on all of our global roles
- Company equity for applicable employees
- RRSP-matching in Canada, 401k in the US, and pension plans in Ireland
- Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote
- Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)
- Parental leave options for birthing and non-birthing parents
- A $500 contribution to your child's RESP
- Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program
- Virtual and In-person Wellness Programs to support mental and physical health
- Paid time for volunteering through our Clio Gives program
- $2000 annual counseling benefit for CAD Clions

## Search Engine Marketing Specialist, 12 Month Contract

**Compensation:** $9,000/month CAD

**Location:** Toronto

**Level:** Mid and Senior level

**Required Skills:**
- Excel
- Google Sheets
- Salesforce
- HubSpot
- Optimizely

### Who you are

- The ideal candidate will be instrumental in building and optimizing Google and Bing campaigns, managing new campaign types like PMax and Demand Gen, and driving revenue growth
- 4-5 years experience in managing and optimizing SEM campaigns on Google and Bing within a B2B setting. Must have familiarity with new campaign types like PMax and Demand Gen
- High level of expertise using Google Sheets / Excel
- Expertise in Conversion Rate Optimization (CRO) and A/B testing, including using tools like Optimizely or VWO
- Data Driven mindset with strong analytical skills with a focus on delivering clarity and high-level insights for campaign optimization
- Experience with first-party data connectivity and testing new data models
- Ability to project manage across different products and geos

**Desirable:**
- Experience using Multi-touch attribution tools such as DreamData or HockeyStack
- Experience using CRM tools such as HubSpot or Salesforce
- Knowledge working on SEO and SEO tools such as Google Search Console
- 2-3 years working in a B2B SAAS setting
- Experience working in the legal tech industry

### What the job involves

We are currently seeking a Search Engine Marketing (SEM) Specialist - Contractor (12 months) to join our Performance Marketing Team in Toronto. The Performance Marketing Team thrives on solving complex challenges by making data-driven decisions that fuel sustainable growth. As part of a dynamic group of high achievers, we craft and execute strategic campaigns to attract, engage, and convert prospects through digital advertising channels.

The SEM Specialist will focus on three core areas: Core SEM/PMax tasks, Reporting & Data pulls, and building landing pages.

**Key Responsibilities:**

- **Ad Copy & Asset Optimization:** Collaborate with content and design teams to develop, write, and implement high-performing ad copy, and produce new images for use in PMax campaigns
- **Keyword Research & Expansion:** Conduct ongoing keyword research to identify high-potential, long-tail, and emerging keywords for campaign expansion. Keyword audits that identify low performing terms or terms outside of our ICP that need exclusion
- **Market/Competitor Research:** Analyze competitor ad strategies, messaging, and landing page performance to inform tactical adjustments and campaign strategy
- **Performance Metrics:** Reporting on key metrics including Click Through rates (CTR), Cost per Click (CPC) Cost Per Acquisition (CPA), and Quality Score among others
- **Status Updates:** Participate in weekly/bi-weekly check-in calls/meetings to review performance, update projects, and upcoming priorities
- **Landing Page Analysis:** Audit key campaign landing pages to identify areas of friction and potential conversion obstacles (e.g., clarity, offer prominence, form layout, mobile experience). This includes personalizing landing page experiences as needed
- **A/B Test Setup:** Utilize Optimizely to design, set up, and launch A/B and Multivariate tests for landing page variations
- **Test Analysis & Reporting:** Monitor active tests, analyze results for statistical significance, and document findings to inform optimization strategies

**Contractor Terms:**

As this is an independent contractor role, you will manage your own business operations. This includes:
- **Taxes & Contributions:** You are responsible for calculating and paying your own federal and provincial income taxes, as well as CPP/EI contributions. Clio will not withhold these from your payments
- **Invoicing:** To receive payment, you will submit regular invoices for your services. You'll also be responsible for keeping your own financial records and managing your billing schedule

Clio Search Engine Marketing Specialist | Welcome to the Jungle (formerly Otta)

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Senior Performance Marketing Manager

Senior Performance Marketing Analyst

The role involves building and optimizing SEM campaigns, managing new campaign types, and driving revenue growth. It requires expertise in Google Sheets, Excel, and tools like Optimizely. The position is a 12-month contract with a focus on SEM tasks, reporting, and landing page optimization.

Search Engine Marketing Specialist

Marketing

## Company Mission

To transform the legal experience for all.

## About Clio

Modern law firms increasingly manage their work digitally but the lack of a specialized remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.

Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.

Clio has raised significant funding and benefited from the COVID-era shift toward cloud technologies. More recently, the company has experienced rapid growth following the integration of AI into its platform in 2023. Alongside this, it surpassed $200M in annual recurring revenue (ARR) in mid-2024 and has since grown to an impressive $500M ARR. The company was valued at $5B following a $500M funding round in 2025, with the investment supporting further AI development and platform expansion.

## Company Benefits

- Specialized learning and development programs and access to an in-house performance coach
- Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor
- Access to pay transparency on all of our global roles
- Company equity for applicable employees
- RRSP-matching in Canada, 401k in the US, and pension plans in Ireland
- Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote
- Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)
- Parental leave options for birthing and non-birthing parents
- A $500 contribution to your child's RESP
- Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program
- Virtual and In-person Wellness Programs to support mental and physical health
- Paid time for volunteering through our Clio Gives program
- $2000 annual counseling benefit for CAD Clions

## Role Overview

We're looking for a Senior Director, Inbound Marketing & Operations to step into one of the most strategic leadership roles in our marketing org. Marketing is accountable for a significant amount of Clio's revenue, and this role sits at the center of how that engine runs and scales.

We've grown to $400M+ ARR and require a leader who has operated at comparable scale — someone who knows what it takes to build the systems, the team, and the strategic rigor that keeps a growth engine accelerating at this level.

This is a fixed term contract role (12-18-months) to backfill a key leadership position. While no assurances can be made, the business is growing rapidly and with that growth comes real, ongoing need for strategic, impact-focused leaders.

## Key Responsibilities

- **Digital & Web Strategy**: Own and transform our web presence as a primary revenue channel, driving digital strategy end-to-end (including website performance, CRO, and conversion experimentation)
- **Inbound & Lifecycle Strategy**: Drive the strategic direction of our global inbound and email marketing programs, including nurture strategy, lifecycle segmentation, and funnel performance, with direct accountability for pipeline outcomes
- **Funnel Ownership & Cross-Functional Alignment**: Own the end-to-end lead funnel in partnership with Growth Marketing and Revenue Operations, ensuring clear funnel definitions, strong conversion performance, and seamless handoffs across the buyer journey
- **Attribution Architecture**: Own and evolve our attribution architecture and measurement framework, including the underlying methodology and the investment decisions it informs. Build trust in the data across marketing and revenue teams, and translate insights into clear, executive-ready recommendations
- **Marketing Operations & MarTech**: Own and evaluate the martech architecture and operational foundation, ensuring the right systems are in place, well-integrated, and supporting the scalable workflows that keep the marketing engine running efficiently
- **Analytics & Growth Diagnostics**: Apply rigorous analysis to identify key performance drivers, growth levers, and strategic opportunities that materially impact revenue outcomes. Partner with Revenue Operations and Data Science to ensure comprehensive reporting and dashboards are in place and actionable
- **Team Leadership**: Lead and coach a sizable, layered team, developing your leaders, holding the team to a high performance bar, and fostering a culture of accountability, experimentation, and data-informed decision-making

## Team & Reporting

- Lead a sizable team across three pillars — Digital Strategy, Marketing Data Analytics, and Marketing Operations — with three Senior Managers reporting directly to you
- Sit on the marketing leadership team, reporting to our CMO
- Present regularly to the broader executive team

## Required Qualifications

- 15+ years of experience in SaaS B2B marketing, with senior leadership experience spanning inbound marketing, marketing analytics, and marketing operations
- Operated at scale ($300M+ ARR) and understand what makes a marketing engine successful at this level of complexity and growth
- Built or matured attribution models, set the measurement methodology, influenced how the business thinks about marketing's contribution to revenue, and used data to shift investment at the executive level
- Deep experience owning web and digital as a primary revenue channel, including website strategy, CRO, and conversion optimization
- Hands-on familiarity with modern marketing technology stacks (marketing automation, CRM, analytics, and experimentation tools) and experience leading martech initiatives at scale
- Demonstrated ability to create alignment and exert influence across Growth Marketing, Product Marketing, Revenue Operations, Data Science, and Sales
- Experience leading sizable teams with multi-leadership layers
- Comfortable presenting to C-suite and executive stakeholders, translating complexity into clear narratives and earning credibility quickly
- A bias for action when stepping into complex, fast-moving environments; driving clarity, alignment, and impact quickly

## Desired Qualifications

- Experience leading global or multi-region marketing teams
- Legal tech experience

## Who You Are

- A strategic, analytically minded marketing leader who knows that sustainable growth comes from pairing strong inbound experiences with disciplined operations, precise measurement, and relentless optimization
- Built attribution frameworks from the ground up; not just read the data, but set the methodology, earned stakeholder trust in the numbers, and used those insights to influence how the business allocates its marketing investment
- Know what a high-converting web presence actually looks like and have the track record to back it up. The kind of leader who can walk into a room with a CMO or a CFO and make complexity feel manageable
- A player-coach in a strategic sense, you set vision and hold the team to high standards, while staying close enough to execution to spot what's not working and course correct quickly. You bring clarity to ambiguous situations and momentum to stalled ones
- Care deeply about building high-performing teams, scalable systems, and trusted cross-functional partnerships, and you know how to balance short-term performance with longer-term growth

## Compensation & Work Arrangement

- **Salary**: CA$191-286.4k
- **Variable Pay**: Eligible for variable pay based on company performance, with actual payout amounts calculated and paid on a quarterly basis
- **Locations**: Toronto, Vancouver, or Remote from Canada/US
- **Contract Type**: 12-18 Month Fixed Term Contract

Clio Senior Director of Inbound Marketing and Operations | Welcome to the Jungle (formerly Otta)

Senior  director

Inbound Marketing

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Director of Digital Marketing

Director of Growth Marketing

Chief Marketing Officer

This is a fixed term contract role (12-18-months) to backfill a key leadership position in Clio's marketing organization. The role involves leading strategic initiatives in digital strategy, inbound marketing, and marketing operations, with a focus on driving revenue growth and optimizing marketing processes.

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