Ultra Pouches

Fractional Creative Videographer/Editor

Ultra PouchesPosted Jan 31, 2026

Job Description

The Role 🎥

Ultra is looking for a NYC-based freelance videographer + editor who can produce, shoot, and edit high-performing short-form content at speed — with the opportunity to grow into a full-time role.

This is not a "show up and film" gig. We want someone who can take a creative direction, turn it into a shoot plan, direct on set, and ship edits that feel native to TikTok/Reels/Shorts — while still meeting Ultra's bar for premium, performance-driven storytelling.

You'll work closely with Growth + Brand and be trusted to move fast, stay organized, and iterate based on real performance feedback.

What You'll Own 💼

Creative Production & Direction

  • Produce and direct shoots end-to-end: concepts → shot lists → on-set direction → final exports

  • Help translate marketing goals into content systems (repeatable series, formats, hooks, and angles)

  • Maintain a strong point of view on what will win on social — not just what looks nice

Filming (DSLR + iPhone)

  • Shoot a mix of:

    • Cinematic DSLR/mirrorless content (lighting, composition, movement, product hero moments)

    • Native iPhone content (fast, real, trend-aligned, "shot on phone" energy)

  • Capture clean audio and run-and-gun setups across NYC locations (office, streets, gyms, creator homes, etc.)

  • Bring and operate your own camera + lighting gear (and know how to use it efficiently)

Editing & Post (Trend-Forward)

  • Edit primarily for TikTok / IG Reels / YouTube Shorts

  • Be fluent in CapCut and current social editing styles (pacing, text, cuts, templates, sound, memes)

  • Create multiple versions per concept (hook tests, cutdowns, CTA variants) and iterate quickly

  • Ensure exports are platform-ready and organized for handoff

Copy + On-Screen Text

  • Write strong hooks, captions, and on-screen text that drives retention and conversion

  • Collaborate with Growth on scripting frameworks and performance learnings

Systems, Organization & Collaboration

  • Keep a tight workflow: file naming, folder structure, versioning, deadlines, and clear communication

  • Work collaboratively with internal stakeholders and external talent (creators/athletes/partners)

  • Be reliable, responsible, and proactive — we move fast, and the work compounds

Why You're a Fit ❓

  • You're NYC-based and can be flexible + on-the-go

  • You can shoot and edit at a high level — and you can produce/direct, not just execute

  • You're deeply plugged into what's trending and know how to adapt trends to a brand

  • You're highly skilled in CapCut (and comfortable moving fast in post)

  • You own your own camera + lighting equipment and can run a nimble set

  • You have strong taste, but you're also performance-aware and iteration-friendly

  • You're extremely organized, communicative, and accountable

  • You collaborate well and enjoy building with a team

Bonus points

  • DTC / consumer brand experience

  • You've built repeatable content systems (series formats that scale)

  • You're comfortable with both UGC-style speed and premium brand storytelling

Location

New York City

Employment Type

Full time

Location Type

On-site

Department

Marketing

Compensation

  • Wages $80 – $150 per hour

Benefits and Perks

This role begins as freelance/contract. If/when it converts to full-time, benefits include medical, dental, and vision coverage, HSA access, a 401(k), a Bathhouse membership for recovery and reset, and unlimited PTO.

About the Company

About Ultra ⚡️

Ultra™ is already the #1 brand of nicotine-free pouches in the world. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat "better for you" than Zyn. We make functional performance products that are actively good for you.

The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $20B by 2026. Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch. Ultra is positioned to lead that wave.

Backed by some of the best investors, founders and athletes in the world, including:

Left Lane Capital (Blank Street, Olipop, Holy)

Sugar Capital (Grüns, Feastables, Lucky Energy)

Athletes & Creators Joe Burrow, Dak Prescott, Henrik Lundqvist, Jakob Chyrchrun + more

Founders & Operators Chad Janis (Grüns), Harpreet Singh (Oura Ring), Jeff Rader (Harry's), Vinay Menda (Blank Street), + more

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