Job Description

Marketing Business Partner

Location: Elland (with flexibility to work from the office 2 days per week)

Contract Type: Fixed Term Contract – 12 months (covering maternity leave)

Work Arrangement: Hybrid working, with two days a week at Head Office in Elland. Flexible hours welcome, including part-time (minimum 30 hrs) or condensed working hours.

Role Overview

You'll lead the execution and optimisation of integrated marketing campaigns across our Mortars & Screeds and Aggregates & Blocks businesses. Working closely with sales and central marketing teams, you'll deliver marketing campaigns that drive demand, generate opportunities, strengthen customer relationships and support growth. You'll combine creativity with commercial thinking, using performance insights and data to continually refine activity and maximise return.

Success in this role will come from your ability to work at pace, maintain momentum across multiple projects and confidently adapt campaign tactics based on performance against commercial KPIs.

Key Responsibilities

You'll play a key role in ensuring our marketing activity remains customer-focused, data-driven and aligned to business priorities by:

Campaign delivery and execution
Digital and data-driven marketing
Stakeholder collaboration
Budget and performance management
Market awareness and customer engagement

The successful candidate will own campaign delivery, ensuring activities are executed effectively across channels and deliver measurable results. They'll build strong relationships with stakeholders across sales, technical and wider marketing teams and use data, insights and market intelligence to continuously optimise campaign performance and support business growth.

Required Qualifications & Skills

Proven B2B product marketing experience with a strong commercial and revenue-focused approach
Significant experience in a senior marketing, marketing business partner, or similar strategic marketing role
Track record of delivering integrated, ROI-driven B2B marketing campaigns
Strong commercial acumen with the ability to align marketing activity to business growth and revenue objectives
Advanced analytical skills, including GA4, CRM, campaign reporting, and data-driven optimisation
Strategic mindset combined with hands-on campaign planning, execution, and delivery
Expertise in lead generation, demand creation, and customer journey management within B2B markets
Strong stakeholder management, influencing, and cross-functional collaboration skills
Experience managing paid media, digital marketing channels, and external agency partners
Excellent communication skills, with the ability to present insights and recommendations to senior stakeholders and drive action

Preferred Skills

Experience within construction, manufacturing, building products, or other relevant B2B product-led industries

Compensation & Benefits

Competitive Salary & Benefits
Flexible hours: Full-time position with flexibility for part-time (minimum 30 hrs) or condensed working hours
Hybrid working, with two days a week at Head Office in Elland
26 days' holiday plus bank holidays
Guaranteed Christmas shutdown
Healthcare Cash Plan, helping towards dental, optical, prescriptions and much more
Enhanced family leave policies, available from day one
5% employer matched pension scheme
Ongoing learning and development opportunities
Cycle to Work scheme
Employee discounts on Marshalls and Marley products
Discounts with hundreds of leading retailers
Access to the Marshalls Wellbeing Centre, supporting your Move, Money and Mind goals
Share Purchase Scheme
Life Assurance

About the Company

At Marshalls plc, we believe building tomorrow's world starts with what we can create together today. Since the 1890s, we've grown from a Yorkshire stone business into a leading UK manufacturer of building, roofing and landscaping solutions. Today, we support the people who design, build and maintain the homes, schools, hospitals, streets and infrastructure that communities across the UK rely on. Built on generations of expertise, we're known for quality, innovation and sustainability, helping our customers bring their vision to life and create places that work today and last for generations. We're proud of our heritage, excited by what's next and committed to helping our colleagues grow, develop and make a real difference. Together, we're building tomorrow's world.

Our operations are organised into three distinct divisions: Landscape Products, Building Products, and Roofing Products. Our marketing team are the champions of the Marshalls brand, bringing our products, services and innovations to life through impactful campaigns, strategic communications, events and digital marketing. With a deep understanding of our customers and markets, they play a vital role in driving growth, strengthening our brands and supporting our commercial ambitions.

Our colleagues have been at the heart of Marshalls for generations and will continue to be the driving force behind our success for generations to come. That's why we're committed to creating opportunities for our people to develop their skills, grow their careers and realise their potential. Whoever you are and whatever your background, you'll find a fair and supportive workplace at Marshalls. You're unique, and we want you to bring your whole self to work every day. We're committed to ensuring equal opportunities for everyone. To us, this is more than a legal, moral or ethical responsibility; it's the right thing to do. We want our colleagues to reflect the diverse nature of the communities we serve and create an environment where everyone feels valued and respected. At Marshalls, you're valued for the contribution you make, and where you can grow and develop by being entirely yourself.

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