Job Description

Vice President of Field Marketing

The Vice President, Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events, account-based marketing, and sales enablement. This role manages Field globally for cross-region synergy, while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract, starting from July. We're open to team members being based near Chester or London.

What you will do

Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels
Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters
Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions
Responsible for both first-party and third-party event marketing and increasing ROI from events
Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance
Measure the performance of the field marketing efforts, including pipeline and revenue impact

Skills we're looking for

Experience leading a globally distributed team
Strong partnership with sales teams and the broader go-to-market organization
Familiarity with 6sense or similar ABM technologies
Proven ability to drive ROI from events
Expertise in process, people, and resource management, including both in-house and external contractors

Location: Hybrid, Chester or London, England, United Kingdom

About the Company

About GBG

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.

GBG is a global specialist in digital identity. We enable fast, simple and compliant customer onboarding, reducing the risk of fraud for many of the world's leading organisations. Working with the best data, the best technology and the best people, we make it possible to balance the growing need for a frictionless digital customer experience with the increasing risk of fraud and financial crime.

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered.

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