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Nutritional counseling that is personalized, tailored to you and digitally accompanied: Oviva helps you change your habits to improve your health long term.

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Oviva is a leading brand focused on helping people live healthier and happier lives. Their mission is to provide accessible and effective care to individuals with weight-related conditions, aiming to build a healthier future for all. One inspiring success story is Renata, an active patient who joined Oviva in 2017. After years of struggling with obesity and weight-related knee pain, she achieved incredible results with Oviva's support. Renata lost 17kg, normalized her cholesterol levels, and now enjoys long walks with her dog, Benedikt. Oviva's history is marked by significant milestones. Founded in 2014, the brand quickly expanded, opening offices in London, Potsdam, and Paris. They received substantial funding and grew their team to over 600 employees. Oviva's innovative approach earned recognition and awards, including being included in the German DiGA directory. With over 300,000 patients treated and partnerships with doctors, clinics, and health insurers across Europe, Oviva strives to improve the health and happiness of as many people as possible. Join their success story by exploring the open positions available and become part of their dedicated and visionary team.

Oviva

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## Company mission

To provide the most accessible and effective care to people living with weight-related conditions.

Oviva provides a personalised nutritional and lifestyle coaching mobile app, designed to help users improve their long-term health by changing habits, improving their diet, and working towards health goals based on their specific health data and needs. The company works directly with health insurers, doctors and national healthcare systems in the UK, Germany and Switzerland, offering digital solutions for treating diabetes and obesity.

## Company benefits

- Training and development opportunities, with a personal learning allowance
- Flexible & hybrid working - work in a way that suits you
- Home working allowance to set up your workspace

## Role

### Who you are

- You bring a minimum of 10 years of leadership experience in growth marketing, performance marketing, and brand strategy, ideally within a direct-to-patient or direct-to-consumer environment
- You speak fluent German, enabling you to effectively navigate and lead our initiatives in key DACH markets, alongside professional fluency in English
- You have a proven track record of managing multi-market campaigns, substantial marketing budgets, and driving customer acquisition
- You are highly analytical and data-driven, capable of utilizing complex attribution models and user insights to inform strategic decisions
- You are an exceptional people manager who thrives on coaching leaders and building collaborative, high-performing teams
- You are adaptable and ready to make an immediate impact in an interim capacity, navigating ambiguity with a clear bias for action and results

### What the job involves

- We are looking for an experienced and strategic marketing leader to join us as our VP of Growth for an initial 3 to 6-month interim period, with the possibility of extension
- In this critical role, you will lead our direct-to-patient marketing efforts across Germany, Switzerland, and the UK
- You will oversee the entire lead generation engine, driving both paid and unpaid marketing strategies to connect with people who need our care
- Beyond managing day-to-day acquisition, you will shape our future growth strategy, optimize our conversion funnels, and take ownership of the Oviva brand architecture to elevate our presence across Europe
- Own and deliver the generation of online patient leads through direct-to-patient marketing across all Oviva markets, managing budget forecasts, lead volume, and customer acquisition cost targets
- Set the comprehensive growth marketing strategy for each market, defining key performance indicators for paid channels (e.g., Meta, Google, TV) and unpaid channels (e.g., SEO, PR, organic social)
- Partner closely with product and engineering teams to implement conversion optimization measures, enhancing the overall user experience on our landing pages and registration flows
- Drive additional growth projects to improve marketing efforts, including referral programs, testimonials, and influencer marketing
- Take strategic ownership of the Oviva brand by utilizing market research insights for creative campaign planning and brand awareness decisions
- Measure team success using data-driven insights to continually improve performance and marketing ROI
- Coach, develop, and inspire a team of direct reports (including the Head of Performance Marketing, Organic Growth Lead, and Marketing Designer), while fostering strong cross-functional relationships

**Position Details:**
- Duration: 3-6 Month Period
- Level: Expert level
- Work Arrangement: Remote from Germany
- Salary: Not provided

Oviva Interim VP of Growth | Welcome to the Jungle (formerly Otta)

Growth Strategist

Performance Marketing

Direct-to-Consumer

Growth Marketing

Customer Acquisition

Seeking an experienced marketing leader for a 3-6 month interim role to lead growth marketing efforts across Germany, Switzerland, and the UK. Responsibilities include managing multi-market campaigns, optimizing conversion funnels, and driving customer acquisition.

Interim VP of Growth

Marketing

Oviva

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