Ally B.

Your front office co-pilot for smarter decision-making. We empower teams to make data-driven decisions faster, easier, and with greater conviction.

• Created product and GTM strategy based on target audience specific needs to build a best in class data operating system for sports teams to accelerate their data infrastructure, descriptive & predictive analytics (AI/ML), and analysis.
• Took product from 0-1 with 100% codebase revamp to a modern infrastructure to improve speed, reduce bugs, and better fit to customer workflows before onboarding our first paying customers.
• Oversaw the development and management of the software engineering, data science, and data engineering teams to build, test, and productionize assets that drive customer usage using two-week agile sprints.
• Ensured alignment between the technical and business sides of GSA and external stakeholders by creating outreach assets, including videos and case studies, to drive revenue, resulting in a 45%+ average cold outreach email open rate.
• Lead technical discovery with customers to better understand their use cases and how Gemini can fit into their workflows.
• Designed and implemented customer trials and onboarding by co-creating project plans to increase trial conversion and application usage, leading to 65% increase in app usage MoM.
• Defined, built, and implemented analytics frameworks to track and improve customer usage and drive retention hypotheses.

Just Women’s Sports Inc. (JWS) is a digital-first consumer media brand dedicated to 100% women’s sports, 100% of the time.

• Built customer-cohorts, ad strategy, and development plan for website redesign. Developed product strategy for website and future endeavors, including introduction into new markets and technologies. Built HTML Ad Tags for ad strategy implementation.
• Hired and lead team to implement product, design, and technical plan for the site.

We are bringing everyone closer to the game in ways never before imagined, with new forms of interaction, immersion, and personalization. From mobile apps, to giant touchscreens, to smart TVs, to VR/AR, we deliver exactly what each fan, commentator, coach, or player wants to see.

• Defined and executed on new Soccer Eventing product suite for customers including teams, leagues, broadcast partners, and betting houses. Product took the output from computer-vision (CV) cameras into a ML model to create all events in a sports games.
• Built 2S’s Performance Software long-term strategy to drive better feature development and tie engineering work to customer impact. Built HTML email templates to drive better customer communication.
• Defined, built, and implemented analytics frameworks to track and improve customer usage and drive retention hypotheses.

Catapult exists to unleash the potential of every athlete and team on earth. Operating at the intersection of sports science and analytics, Catapult products are designed to optimize performance, avoid injury, and quantify return to play.

• Defined and executed on Catapult’s new customer-facing platform strategy for integrating our disparate products together and building richer customer experiences on top of them. Built user permissioning and management architecture for the new platform.
• Designed and launched a new athlete facing application in six languages to facilitate coach-athlete communication and learning, driving engagement up 120% over our previous experience.
• Built SQL and data visualization reports to dive into customer adoption of products and features to drive decision making.

• Defined, communicated, and executed Alexa Information’s product strategy for use of videos, 3P (external) partnerships, and 2P (internal) relationships to provide a richer customer experience.
• Built a data pipeline that efficiently derived and tested upwards of 300B synthetic utterances for any subject matter, improving the team’s ability to expand Alexa’s breadth of answering despite increasing privacy protections on customer data.
• Led product development for Alexa’s baseball offerings, including building data pipelines and launching content across four leagues in six different locales and four languages. Improved Alexa’s baseball coverage 84% YoY.

Graphiq is a semantic technology company that instantly delivers deep insights from the world’s data. Graphiq was acquired by Amazon in May 2017.

• Owned end to end development from gathering data to building data pipelines to building end product and monitoring usage.