Brenda Plinck

Experience

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  General Motors Financial

  User Experience Manager

  May 2023 - Present

  • Led UX research and strategy across contact center and digital products, helping teams turn customer insights into clearer product decisions and better user flows. Partnered closely with product and design to shape roadmap priorities, validate AI solution
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  General Motors Financial

  Senior User Experience Researcher

  Feb 2020 - May 2023

  • Owned end-to-end research across multiple international products, helping teams understand users and make better product decisions across markets. Delivered insights that shaped product direction, future-state experiences, and long-term strategy.
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  Datalogic

  Na Channel Marketing

  Aug 2018 - Jan 2020

  Datalogic Group is a global technology leader in the automatic data capture and factory automation markets, specialized in the designing and production of barcode readers, mobile computers, sensors for detection, measurement and safety, RFID, machine vision and laser marking systems.

  • Led partner-focused marketing initiatives, including campaigns, events, and programs that generated leads and re-engaged customers. Focused on improving how partners interact with the brand and driving measurable business results.
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  Marketing Brainology

  Market Research Coordinator

  Jan 2016 - Aug 2018

  • Ran research studies using behavioral and neuroscience methods (like eye tracking and EEG) to understand how people make decisions. Helped clients turn those insights into clearer messaging, better experiences, and stronger product strategies.
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  Bayer

  Employer Branding

  Jul 2011 - Jul 2013

  • Improved the candidate experience by redesigning digital touchpoints and strengthening university and online partnerships. Helped attract talent and build a stronger employer brand presence.