Aarun V.

I spent 9 years at Amazon building a consumer insights and research organization from scratch across Ring, Blink, Key and Sidewalk. I started at Ring before the acquisition wearing every hat, and that startup mindset is what drove my team to outperform every peer org at Amazon despite never having the most resources.

I am a strategist who uses consumer intelligence as the primary tool for making better product decisions — figuring out what to build, who to build it for, and whether it is working. I have done this at scale: 115 people, four product lines, millions of consumers, 150+ hardware and software products shipped.

The thing I am most proud of is pitching and securing $3M to build Compass, our own research platform, when the existing tools were not good enough. I hired an offshore team, shipped on time and on budget while running my full org concurrently, and within a year every peer team at Amazon had migrated over. It was the closest thing to founding a company I have done.

I am now doing fractional work with early-stage companies that want a senior strategic voice at the intersection of product and consumer intelligence — someone who has built this from zero before and knows exactly how to do it again.