Clary L.

• Led brand strategy for the Supply portfolio across digital, retail, and B2B channels, enhancing consumer relevance.
• Modernized marketing operations and technology stack to improve campaign velocity and ROI.
• Collaborated with the CMO and cross-functional leaders to create scalable go-to-market strategies.
• Cultivated a culture of innovation and accountability within brand creative and analytics teams.

• Spearheaded the national commercialization of Instant Offer, effectively doubling consumer buys through strategic storytelling.
• Launched regional Omnichannel capabilities, integrating digital and retail experiences to enhance conversion rates.
• Leveraged consumer insights to inform portfolio strategy, driving growth in underperforming markets and expanding multicultural outreach.
• Lead a team of marketing strategists focused on identifying, prioritizing and tackling business growth opportunities with a marketing-first lens through Product Marketing, Local and Multicultural marketing.

• Launched CreditWise, a groundbreaking financial product targeting underserved segments to enhance brand relevance.
• Directed brand strategy for Mainstreet and Hispanic portfolios, establishing Capital One as a leader in inclusive financial services.
• Built and scaled diverse marketing teams focused on mission-driven innovation and measurable impact.

• Owned category strategy, P&L, and go-to-market planning for a $300M+ portfolio.
• Integrated Tomcat® acquisition into the portfolio, enhancing revenue and shelf presence.
• Founded a Center of Excellence for multicultural marketing, significantly driving Hispanic segment growth.

• Primary responsibility for leading the multi-cultural marketing initiatives for all the brands.
• Develop and implement the Hispanic/ multicultural segment strategy and successfully introduce specific marketing campaigns which results in growing the consumer base supporting each region.
• Establish Hispanic marketing strategy, plan and calendar.
• Coordinate and oversee Hispanic media plan, added value and activation.
• Manage the development of media communication in Spanish for TV, Print, Online and Direct Marketing initiatives.
• Hispanic marketing leadership and presentations to field marketing, agencies and staff.

• Responsible for invoice sales and contribution margin targets for the business.
• Drive key marketing and product initiatives, like attracting target consumers and delivering significant innovation.
• Get alignment with sales teams on marketing plans.
• Champion the business vision and strategy in the organization (cross functionally, regionally, BDTs, etc)
• Develop Strategic Plans for 2011-2015.

• Develop and implement the International business strategy for Plant Food and Growing Media.
• Manage the innovation roadmap for both categories, responsible for new product development from concept to launch and implementation.
• Work closely with the local Marketing teams to ensure full integration of the overall International strategy.
• Responsible for category budgeted sales and margin growth objectives, including P&L management.
• Recommend and develop advertising and media allocation across International.
• Define, prioritise and validate plans to expand into new geographical areas.

• Start-up in mobile social networking and messaging
• Developed and implemented the new brand image.
• Successfully launched the beta application internationally, acquiring over 10,000 active users in two months.

LunarStorm UK was an early online social network in Sweden, catering to older teenagers.

• Increased membership and retention through strategic ATL and BTL communication strategies.
• Implemented innovative marketing campaigns to engage a diverse demographic.
• Analyzed user data to optimize user experience and improve engagement metrics.

Santo Domingo Motors is the exclusive distributor for various major automotive brands in the region.

• Established and led the first dedicated marketing department, defining clear roles and monitoring mechanisms.
• Developed and executed comprehensive marketing strategies to enhance brand visibility and customer acquisition.
• Served as an internal consultant, providing strategic insights to senior leadership to align marketing efforts with company goals.

Mitsui Babcock specializes in engineering and maintenance services for power generation and petrochemical sectors.

The University of Strathclyde is a leading technological university located in Glasgow, Scotland, with a global student community.

• P&L management for the product categories, comprising of 17 brands.
• Developed and implemented strategic business, marketing and operational plans on a yearly basis.
• Responsible for determining and establishing product prices, including preliminary costing of imported goods.
• Traditional consumer goods brand manager responsibilities for the three product categories, including developing and implementing ATL and BTL communications, promotional activities, direct marketing, pricing, distribution objectives and coordinating market research.
• Designed and implemented all trade activities for the category, like sales promotions, consumer promotions, point of sale material, in-store activities, among others. Negotiated with key customers its implementation.
• Created and negotiated, in conjunction with the sales department, annual account plans with sales volume and profitability for the top 150 customers.
• Established channel distribution objectives, and designed the trade plans to ensure they were reached, for chain supermarkets, independent retailers, wholesalers, downtrade distributors and small corner shops.
• Led product portfolio selection and NPD of customised products for local market.
• Directly managed four merchandisers' supervisors, and, in absence of the sales manager, three sales supervisors.
• Representative of Dominican Republic in Kimberly-Clark’s Latin America Trade Marketing team.

• Planner buyer for finished products and production and materials planner for consumer goods.
• Inventory planning, buying and management for all imported finished goods, which included calculating optimal stock level and lead times.
• Responsible for production planning for the soap production plant, as well as planning for soap's raw materials and packaging materials.
• Part of the new product development teams for personal care, soaps and international products.
• Led the Sales and Operation Planning (SOP) module implementation in the SAP/R3 project.
• Part of the implementation project of Materials Management and Production Planning modules of SAP/R3.
• Supply chain management representative in the Imported Products and Personal Products Strategic Business Units.
• Representative for Dominican Republic in Unilever Caribbean’s supply chain management team.