Adria Garcia Camara

Barcelona, España

  1. Marketing
  2. Creativity
  3. Nonconventional Marketing
  4. Management
  5. Marketing

Transforming Complexity into Clarity: Executive Leader Specializing in SaaS & Tech Scale-Up

Fractional CMO & GTM Architect | Scaling US Tech into EMEA

I don’t just advise on growth; I build the engines that drive it. With 15+ years of experience, I bridge the gap between Corporate Governance (Nestlé) and Startup Velocity (iRealty/Volava).

Based in Barcelona (CET), I offer US companies a strategic "24h execution cycle": I execute while your team sleeps, delivering results by your morning coffee.

My Operational Track Record:

  • 0-to-1 Builder: Built the marketing function from scratch for i…
  1. Mobile Strategy
  2. Chief Marketing Officer
  3. Web Development
  4. Web Design
  5. Public Relations
Hire Adria
Adria Garcia Camara

Work

  • Fortune 500 Digital Transformation: Managing Global Governance for 68 Markets

    The Challenge: Nestlé needed to standardize its digital footprint and product governance across diverse global markets without losing local agility.

    My Execution:

    • Served as Global Platform Owner, managing a $5M+ budget and defining the roadmap for 68 countries.
    • Bridged the gap between Headquarters' strategic vision and local market execution.
    • The Result: Delivered a unified digital ecosystem that streamlined operations globally, presented directly to the Global Board.

    Skills: Corporate Governance, Stakeholder Management, Global Operations.

    https://www.nestlefamilynes.com/

  • PropTech Scale-Up: From Zero to 1,500+ Customers in <12 Months

    The Challenge: A B2B SaaS startup needed to build a marketing function from scratch and validate product-market fit immediately.

    My Execution:

    • Built the entire GTM engine (Team, Tech Stack, Strategy) from ground zero.
    • Executed a relentless demand generation strategy targeting real estate professionals.
    • The Result: Scaled user base from 3 to 1,500+ paying customers in under a year, establishing market leadership in the region.

    Skills: 0-to-1 Scaling, Go-to-Market (GTM), Demand Gen.

    https://www.irealty.app/

Experience

  • iRealty

    iRealty

    CMO (Chief Marketing Officer)

    Jun 2024 - Present

  • Leadtech Group

    Leadtech Group

    Associate Project Director

    Jul 2023 - Feb 2024

  • Volava

    Volava

    Chief Marketing Officer

    Oct 2021 - Jul 2023

  • AKO Group

    AKO Group

    CMO

    Sep 2019 - Jun 2021

  • Wtransnet

    Wtransnet

    Marketing Director

    Nov 2017 - Dec 2018

  • Mobile Nations

    Sr Marketing Strategist [Contractor]

    Mar 2017 - Nov 2017

  • TRAMONTANTA VENTURES

    Marketing Director & Project Director

    Oct 2015 - Nov 2016

  • Young & Rubicam

    Sr Digital Strategist Lead

    Oct 2013 - Oct 2015

  • CafeXpress

    Founder and Managing Director

    Feb 2013 - Feb 2015

  • Blue communication

    Blue communication

    Digital Strategist & Creative technologist director

    Oct 2011 - Sep 2012

  • Vice Media Group - Virtue Worldwide

    Digital Project Manager & Digital Marketing Strategist

    Mar 2011 - Oct 2011

  • 3dotOh, LLC

    Senior Digital Marketing Strategist Consultant/ Mobile & Creative Technologist Consultant

    Sep 2010 - Apr 2013

  • me-Interactive

    me-Interactive

    Digital Marketing Strategist Lead/Mobile & Social Media [New York/US]

    Nov 2009 - Mar 2011

  • freelancer

    Community Manager/Social Media & Digital Marketing consultant

    Oct 2009 - Dec 2009

  • Diff-i

    Diff-i

    Social Media & Digital marketing Strategist ( freelancer )

    May 2009 - Oct 2015

  • Wunderman

    Wunderman

    Research, Planning & Strategy [Panama]

    Mar 2008 - Sep 2008

  • Automoviles Pozo

    Salesman & Import/Export

    Apr 2007 - Feb 2008

  • Sony

    Sony

    Team Manager

    Mar 2006 - Oct 2006

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