John Ward

Experience

• 

  Gravity Haus

  Video Creator & Content Copywriter

  Nov 2025 - Present

  Active and adventure lifestyle, hospitality, and functional fitness company with properties throughout the mountain west.

  • Revived dormant Instagram account, tripling followers & growing engagement 10x to over a 21k 30-day average.
  • Capture and edit photos and videos of fitness classes and cross-branded events.

• Freelance Video Producer/Director/Editor

  Founder/Video Producer and Editor

  Apr 2014 - Present

  End-to-end video creative specializes in social-first branded content, story-driven marketing videos, and documentary and documentary-style long-form videos. Clients include Sanofi, LA Marathon, Truth + Basketball, Wells Fargo Advisors, Fit Academy, as well as weddings, BTS, agencies, and startups.

  • End-to-end production: concept, scripting, directing, editing, color, sound, motion graphics, VO.
  • Produced corporate documentary content used for executive events
  • Podcast promos/video content drove consistent engagement. Video promos for Truth + Basketball podcast averaged 16.5K views and 25K impressions
  • Writer/Director/Producer/Editor of The Capitol of Nowhere
  • LA Meet & Eat - Filmed and edited this 5-video series highlighting well-known and up-and-coming restaurants across LA. • From-the-hip style shooting that captured a mix of the restaurant vibe and proprietor round table.
  • Spirit & Truth (Nonprofit) - Produced and edited docu-style videos on ancient cities using on-location footage & archival b-roll. •Performed full post-production tasks: editing, motion graphics, audio cleanup, digital delivery.
• 

  Amazon Studios — Soul Power: The Legend of The American Basketball Association

  Editor

  Nov 2022 - Apr 2023

  •Edited documentary scenes from extensive interviews and b-roll; ensured narrative cohesion across episodes. •Collaborated with director and editorial team on pacing, tone, and continuity. •Delivered 1–8 minute scenes on 1–2 week timelines.

  • Series reached #1 in Documentary TV Shows and #4 Overall TV Shows, respectively.
• 

  Keyframe Sports

  Fractional CMO

  Aug 2021 - Aug 2022

  Keyframe Sports offers broadcast-quality telestration software to improve game analysis for teams at all levels.

  • Led social-first creative strategy; grew Twitter +75% and Instagram +400% in 6 months.
  • Produced cross-platform video/graphic campaigns that contributed to +20% sales growth.
  • Planned, designed, wrote and executed Drip email campaigns averaging 15-20% open rate + 3-5% conversion rate.
  • Built creator partnerships and affiliate programs to extend reach.
• 

  Truth + Basketball with George Karl

  Video Producer

  Mar 2020 - Jan 2021

  Truth+Media is a media company focused on producing impactful sports stories through podcasts and digital content.

  • Produced and directed social media promotional content for the podcast "Truth and Basketball," contributing to increased listener engagement.
  • Crafted engaging narrative videos featuring renowned personalities, enhancing the podcast's reach and popularity.
• 

  University of Pennsylvania

  Women's Assistant Coach/Goalkeeper Coach

  Apr 2016 - May 2018

  The University of Pennsylvania is an Ivy League research university located in Philadelphia, Pennsylvania.

  • Coached the Ivy League Goalkeeper of the Year, achieving a .890 save percentage and ranking 7th nationally in 2017.
  • Designed and implemented goalkeeping training programs, enhancing team performance and individual skill development.
  • Created engaging hype videos and led team warmups, building team spirit and motivation.
• 

  MINA Health

  Fractional Director of Marketing and Communications

  Jul 2015 - Feb 2022

  MINA Health provides a platform for users to manage their health information and reduce medical errors.

  • Developed B2B/B2C strategy, funnels, customer avatars; produced and edited all website/social video.
  • Led COVID-19 response campaign (product + creative).
  • Grew Facebook +200% and LinkedIn +800%; +53% engagement QoQ.

• The Capitol of Nowhere

  Producer + Director

  Feb 2013 - Jul 2018

  The Capitol of Nowhere is a documentary film project.

  • Directed and produced a documentary exploring the unexpected cultural impact of a music venue in a declining coal mining town.
  • Conducted extensive interviews and research to craft a compelling narrative, showcasing influential acts hosted by the venue.

• Jessica Scott, LLC

  Copywriter

  Dec 2012 - Dec 2015

  Jessica Scott, LLC provides content creation and marketing services for a range of clients, including celebrities and corporate entities.

  • Drafted tailored press releases and web content for diverse clients, enhancing brand presence and visibility.
  • Collaborated with directors to refine communication strategies and ensure client satisfaction.