John W.

Active and adventure lifestyle, hospitality, and functional fitness company with properties throughout the mountain west.

• Revived dormant Instagram account, tripling followers & growing engagement 10x to over a 21k 30-day average.
• Capture and edit photos and videos of fitness classes and cross-branded events.

End-to-end video creative specializes in social-first branded content, story-driven marketing videos, and documentary and documentary-style long-form videos. Clients include Sanofi, LA Marathon, Truth + Basketball, Wells Fargo Advisors, Fit Academy, as well as weddings, BTS, agencies, and startups.

• End-to-end production: concept, scripting, directing, editing, color, sound, motion graphics, VO.
• Produced corporate documentary content used for executive events
• Podcast promos/video content drove consistent engagement. Video promos for Truth + Basketball podcast averaged 16.5K views and 25K impressions
• Writer/Director/Producer/Editor of The Capitol of Nowhere
• LA Meet & Eat - Filmed and edited this 5-video series highlighting well-known and up-and-coming restaurants across LA. • From-the-hip style shooting that captured a mix of the restaurant vibe and proprietor round table.
• Spirit & Truth (Nonprofit) - Produced and edited docu-style videos on ancient cities using on-location footage & archival b-roll. •Performed full post-production tasks: editing, motion graphics, audio cleanup, digital delivery.

•Edited documentary scenes from extensive interviews and b-roll; ensured narrative cohesion across episodes. •Collaborated with director and editorial team on pacing, tone, and continuity. •Delivered 1–8 minute scenes on 1–2 week timelines.

• Series reached #1 in Documentary TV Shows and #4 Overall TV Shows, respectively.

Keyframe Sports offers broadcast-quality telestration software to improve game analysis for teams at all levels.

• Led social-first creative strategy; grew Twitter +75% and Instagram +400% in 6 months.
• Produced cross-platform video/graphic campaigns that contributed to +20% sales growth.
• Planned, designed, wrote and executed Drip email campaigns averaging 15-20% open rate + 3-5% conversion rate.
• Built creator partnerships and affiliate programs to extend reach.

Truth+Media is a media company focused on producing impactful sports stories through podcasts and digital content.

• Produced and directed social media promotional content for the podcast "Truth and Basketball," contributing to increased listener engagement.
• Crafted engaging narrative videos featuring renowned personalities, enhancing the podcast's reach and popularity.

The University of Pennsylvania is an Ivy League research university located in Philadelphia, Pennsylvania.

• Coached the Ivy League Goalkeeper of the Year, achieving a .890 save percentage and ranking 7th nationally in 2017.
• Designed and implemented goalkeeping training programs, enhancing team performance and individual skill development.
• Created engaging hype videos and led team warmups, building team spirit and motivation.

MINA Health provides a platform for users to manage their health information and reduce medical errors.

• Developed B2B/B2C strategy, funnels, customer avatars; produced and edited all website/social video.
• Led COVID-19 response campaign (product + creative).
• Grew Facebook +200% and LinkedIn +800%; +53% engagement QoQ.

The Capitol of Nowhere is a documentary film project.

• Directed and produced a documentary exploring the unexpected cultural impact of a music venue in a declining coal mining town.
• Conducted extensive interviews and research to craft a compelling narrative, showcasing influential acts hosted by the venue.

Jessica Scott, LLC provides content creation and marketing services for a range of clients, including celebrities and corporate entities.

• Drafted tailored press releases and web content for diverse clients, enhancing brand presence and visibility.
• Collaborated with directors to refine communication strategies and ensure client satisfaction.