Jordi W.

Women Defining AI is a nonprofit community that makes AI approachable and accessible for women and nonbinary individuals through courses, expert-led workshops, and peer support.

• Active community member experimenting with practical AI tools and contributing learn-by-doing project work.
• Participated in expert-led workshops and cohort learning to accelerate applied AI skills and prompt engineering.
• Shared knowledge and resources with peers to increase accessibility and reduce barriers to entry for underrepresented groups.
• Engaged in networking and mentorship within a 1,000+ member community to support career development in AI.

VertiStar is a vertical-first entertainment platform and media ecosystem focused on discovering, developing, and showcasing emerging actors, musicians, comedians, and creators via original short-form scripted content and in-house music production.

• Fractional Head of Product Growth & Creative Strategy for a pre-launch vertical entertainment platform—shaping product roadmap and monetization approach.
• Designed the in-app monetization engine and go-to-market content strategies to convert early audiences into paying users.
• Built integrated content production workflows (scripts, VSLs, microdrama) to drive pre-launch acquisition and platform voice.
• Collaborated with product, design, and production teams to ensure consistent brand voice across onboarding, in-app messaging, and external channels.
• Owned creative direction from brief through production to align creator partnerships with product growth objectives.

Self-employed freelancer providing voiceover, copywriting, and content services for presentations, ads, apps, audiobooks, and marketing collateral.

• Delivered professional voiceover services for presentations, audiobooks, animation, paid/organic ads, support videos, and product intros.
• Authored marketing copy across blogs, email campaigns, SMS, landing pages, UX microcopy, and ad creative to improve conversion.
• Worked directly with clients on concept, script, and edit cycles; produced polished deliverables on tight timelines.
• Maintained a portfolio and demos for prospective clients; managed project scoping, contracts, and delivery as an independent contractor.

Brady UX embeds fractional UX teams and DesignOps into startups and scaling companies to deliver senior UX leadership, AI-driven workflows, and product clarity without long-term hiring overhead.

• Volunteer mentor advising early-stage founders on UX strategy, product clarity, and in-app monetization design.
• Provided rapid UX audits and focused feedback sessions to identify highest-impact fixes for conversion and retention.
• Guided teams on AI-assisted product workflows and design systems to accelerate prototyping while preventing drift.
• Advised on accessibility, workflow clarity, and DesignOps practices to align design and engineering as an evolving system.

ReachMobi builds personalization and productivity mobile apps and maintains a portfolio of top-rated apps on the Google Play Store.

• Led launch of an AI-integrated mobile product that exceeded revenue targets within three months of release.
• Owned cross-functional execution across user acquisition, development, monetization, and compliance.
• Directed go-to-market strategy and partnered with media teams on paid acquisition to hit early revenue benchmarks.
• Drafted legal/policy guidance for in-app features and implemented performance dashboards for executive reporting.
• Coached and developed team members via regular 1:1s and quarterly performance reviews.

• Launched an AI-integrated mobile product that surpassed revenue goals within three months and scaled user growth.
• Managed cross-functional teams through development, monetization, compliance, and GTM execution.
• Used SQL-based analysis to track performance and inform product decisions; authored policy and compliance documentation.
• Mentored team members through regular check-ins and structured performance reviews to sustain growth.

• Drove product growth to $2M+ monthly revenue and grew the user base to ~1.96M monthly active users.
• Improved early-funnel KPIs by 15–40% through targeted funnel optimization and content-driven experimentation.
• Built manual LTV forecasting models to project cohort ROI and inform acquisition spend decisions.
• Collaborated with engineering to add granular revenue tracking by partner and ad unit for accurate ROI attribution.
• Synthesized behavioral data, user feedback, and support insights to refine messaging and retention levers.

• Oversaw ~$5M monthly ad spend and managed a 15-person media buying team to scale acquisition profitably.
• Partnered with Google on tROAS and ARO experiments, contributing to margins above 30% in tested channels.
• Led international expansion into 7 markets with localized acquisition strategies and creative adaptation.
• Launched a DSP-focused acquisition channel that delivered ~30% higher LTV than core campaigns.

Revolution Fitness Factory is a fitness studio providing group and individual strength & conditioning training.

• Coached a dedicated group of clients twice weekly while maintaining a full-time role in tech during the day.
• Designed individualized strength-and-conditioning programs and tracked client progress.
• Led group sessions focused on performance, technique, and injury prevention to improve client retention.
• Managed scheduling and client communication to ensure reliable session delivery and satisfaction.

• Planned and executed multi-platform paid acquisition campaigns across Google, Meta, TikTok, Snapchat, and DSPs.
• Built creative testing frameworks and iterated on messaging to maximize ROAS and scale high-performing assets.
• Monitored and reported performance, providing actionable recommendations to product and growth teams.
• Worked with attribution (Appsflyer) and analytics tools to ensure accurate campaign measurement and optimization.

HUSK (formerly GlobalFit) partners with organizations to design sustainable wellness programs that connect people to preventative benefits and healthier behaviors.

• Led multi-vertical email marketing campaigns with targeted segmentation achieving ~12% open rates and ~21% CTRs, generating qualified leads.
• Implemented HubSpot CRM, trained internal teams, and standardized partner communications and follow-up workflows.
• Launched the company’s first blog to support content marketing and SEO, increasing inbound lead flow.
• Created sales collateral and partner-facing materials recognized by Blue Cross Blue Shield Association for quality and clarity.

La Maison Health & Fitness is an upscale, full-service fitness club offering diverse equipment, group classes, personal training, and community programs.

• Managed the membership sales team for an upscale boutique fitness club, focusing on acquisition and member experience.
• Built local partnership programs and community-driven campaigns to increase membership engagement.
• Implemented targeted email and SMS strategies that improved retention and training participation.
• Trained and coached front-line staff on sales and service best practices to maintain a premium club experience.

ManeStreem connects customers with licensed, insured beauty and wellness professionals on demand, delivering services at home or on location.

• Managed corporate accounts and partner relationships to expand on-demand beauty and wellness offerings.
• Supported provider onboarding and quality assurance efforts to maintain high service standards and provider pay.
• Developed sales materials and partnership packages to secure placements across PA, NJ, NYC, and Miami.
• Coordinated logistics and account support to deliver consistent, high-quality on-location services for clients.

WeTrain is a Philadelphia-based startup offering on-demand personal training via a mobile app—bringing certified trainers to members at home or on location.

• Led client care and sales operations for an on-demand personal training platform, improving accessibility and member experience.
• Managed pricing, scheduling, and trainer dispatch processes to ensure timely, high-quality sessions.
• Built partnerships and local outreach to grow user adoption and support trainer retention.
• Handled customer support escalations and coordinated product feedback loops between trainers and the product team.

Hollywood Bites Back produces events and fundraisers that combine entertainment with charitable causes.

• Won the inaugural "Comedy Fights Malaria" celebrity joke contest—the first-place winner for the event.
• Invited to attend the Los Angeles red-carpet fundraiser alongside high-profile comedians and entertainers.
• Represented the contest at a high-profile philanthropic event attended by industry celebrities and influencers.

SAG-AFTRA is the American labor union representing media professionals—actors, voiceover artists, singers, puppeteers, and other performers—protecting wages, working conditions, and members' rights.

• Worked as a union performer across film and television productions with major studios and networks.
• Performed acting, singing, comedy, voiceover, and puppetry roles for screen and stage.
• Collaborated with directors and production teams to deliver professional performances for broadcast and streaming projects.
• Maintained professional standards through union membership and compliance with industry contracts and practices.