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Nashville, TN, USA

Joshua F.

Elevating Businesses to New Heights with Strategic Sales and Revenue Mastery

Dynamic, results-driven Chief Revenue Officer, Joshua Farley, brings over 15 years of unparalleled expertise in scaling organizational growth and driving revenue management. With a transformative approach, he has navigated companies from initial startups to achieving revenues exceeding $220M, masterfully managing P&L and fostering strategic partnerships to expand market presence. At the core of his success is a commitment to operational excellence, team leadership, and a forward-thinking strategy, ensuring sustained organizational success and market leadership.

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Joshua F.

Work

BESTMOW — The Future of Lawn Care

bestmow.com

      BESTMOW — The Future of Lawn Care

Our goal is to revolutionize lawn care by making intelligent lawn management tools accessible to all. Through advanced AI and visual navigation, we aim to blend cutting-edge technology with practical, everyday value, creating an industry standard in automated lawn care. Subscribe affordable robotic mowing!

Experience

Oct 2024 — Present
BestMow

BestMow

Chief Revenue Officer (CRO)

BESTMOW is a global leader in robotic lawn care, offering subscription-based services for autonomous, eco-friendly lawn maintenance.

May 2021 — Jul 2024
TruGreen

TruGreen

Sr. Director of National and Strategic Accounts

TruGreen is a leader in lawn care industry, dedicated to providing exceptional service and sustainable solutions for lawns across North America.

  • Oversaw the establishment of a new North American large brand division, driving revenue from $2M to over $50M in under two years.
  • Enhanced customer retention rates from 68% to 82.5% through new standard operating procedures, achieving the lowest turnover rates across the organization.
  • Developed strategic partnerships with Fortune 500 companies, enhancing market reach and creating new sales channels.
  • Managed business operations across 277 offices in the U.S. and Canada, leading a workforce of over 400 employees.
Mar 2020 — Apr 2021
Douglas Products

Douglas Products

Vice President of Sales

Douglas Products specializes in chemical and biological products, focusing on agriculture production and pest control.

  • Directed sales operations in North America and the Caribbean, exceeding revenue expectations during the COVID-19 pandemic.
  • Implemented a Salesforce adoption and integration, enhancing CRM utilization and performance tracking.
  • Reorganized the commercial team for optimized sales alignment and introduced new channel strategies to maximize profitability.
Jan 2014 — Mar 2020
TruGreen

TruGreen

Director of Commercial Sales

  • Led sales and support initiatives across nine southern U.S. regions to enhance overall business performance.
  • Developed strategic sales plans that ensured achievement of commercial sales and production targets.
  • Managed a team of region sales managers and support staff, helping streamline sales operations across multiple regions.
  • Implemented tactical plans to bolster market retention and expansion activities.
Nov 2011 — Dec 2013
TruGreen

TruGreen

Region Commercial Sales Manager

  • Supervised business development and sales activities in Atlanta and Mid-South, driving significant territory account growth.
  • Developed robust client relationships and market growth strategies to enhance sales in assigned regions.
  • Managed and achieved budget goals, maintaining a positive trajectory for regional sales and operations.
  • Delivered year-over-year sales targets through performance-driven strategies.
Feb 1998 — Nov 2011
TruGreen

TruGreen

Commercial Sales Manager

  • Managed the sales process for TruGreen's commercial branches, facilitating consistent revenue growth.
  • Maintained over 10% annual growth for a top 25 book of business through effective account management.
  • Implemented strategic sales techniques to drive commercial growth across diverse service lines.
  • Supported both TruGreen Lawncare and Landcare with combined sales efforts.
Jan 1990 — Jan 1998

Arthur Inc.

Sales Manager/Partner

Arthur Inc. operates in sales and technical fields, likely providing management and consulting services.