Joshua Farley

Experience

• 

  BestMow

  Chief Revenue Officer (CRO)

  Oct 2024 - Present

  BESTMOW is a global leader in robotic lawn care, offering subscription-based services for autonomous, eco-friendly lawn maintenance.

• 

  TruGreen

  Sr. Director of National and Strategic Accounts

  May 2021 - Jul 2024

  TruGreen is a leader in lawn care industry, dedicated to providing exceptional service and sustainable solutions for lawns across North America.

  • Oversaw the establishment of a new North American large brand division, driving revenue from $2M to over $50M in under two years.
  • Enhanced customer retention rates from 68% to 82.5% through new standard operating procedures, achieving the lowest turnover rates across the organization.
  • Developed strategic partnerships with Fortune 500 companies, enhancing market reach and creating new sales channels.
  • Managed business operations across 277 offices in the U.S. and Canada, leading a workforce of over 400 employees.
• 

  Douglas Products

  Vice President of Sales

  Mar 2020 - Apr 2021

  Douglas Products specializes in chemical and biological products, focusing on agriculture production and pest control.

  • Directed sales operations in North America and the Caribbean, exceeding revenue expectations during the COVID-19 pandemic.
  • Implemented a Salesforce adoption and integration, enhancing CRM utilization and performance tracking.
  • Reorganized the commercial team for optimized sales alignment and introduced new channel strategies to maximize profitability.
• 

  TruGreen

  Director of Commercial Sales

  Jan 2014 - Mar 2020

  • Led sales and support initiatives across nine southern U.S. regions to enhance overall business performance.
  • Developed strategic sales plans that ensured achievement of commercial sales and production targets.
  • Managed a team of region sales managers and support staff, helping streamline sales operations across multiple regions.
  • Implemented tactical plans to bolster market retention and expansion activities.
• 

  TruGreen

  Region Commercial Sales Manager

  Nov 2011 - Dec 2013

  • Supervised business development and sales activities in Atlanta and Mid-South, driving significant territory account growth.
  • Developed robust client relationships and market growth strategies to enhance sales in assigned regions.
  • Managed and achieved budget goals, maintaining a positive trajectory for regional sales and operations.
  • Delivered year-over-year sales targets through performance-driven strategies.
• 

  TruGreen

  Commercial Sales Manager

  Feb 1998 - Nov 2011

  • Managed the sales process for TruGreen's commercial branches, facilitating consistent revenue growth.
  • Maintained over 10% annual growth for a top 25 book of business through effective account management.
  • Implemented strategic sales techniques to drive commercial growth across diverse service lines.
  • Supported both TruGreen Lawncare and Landcare with combined sales efforts.

• Arthur Inc.

  Sales Manager/Partner

  Jan 1990 - Jan 1998

  Arthur Inc. operates in sales and technical fields, likely providing management and consulting services.