Brian De Groodt

Boulder, CO, USA

Elevating SaaS Ventures from Ground Zero to $5M ARR with Proven Enterprise Sales Strategies

With 25 years in the enterprise SaaS sector, I've dedicated my career to transforming SaaS startups by revolutionizing their sales approaches. Beyond merely developing products, I empower founders to master the art of selling, tackling common early-stage hurdles such as erratic sales pipelines and ambiguous buyer engagements. My methodology, derived from booking over $250M in enterprise revenue, centers on instilling a deep understanding of enterprise deal mechanics and buyer psychology, thus crafting a foolproof, scalable sales engine. This isn't just about sales; it's about structuring success through systematic, teachable strategies.

Brian De Groodt

Experience

  • Q5 Connect

    Chief Executive Officer

    Oct 2025 - Present

    Q5 Connect leverages cutting-edge technology to bridge the intelligence gap in channel sales, offering verified insights from experienced sellers to ensure partner success.

    • Innovated in the creation of a channel intelligence platform, providing unmatched buyer insights and deal dynamics for channel sales professionals.
    • Pioneered a community where channel sales insights are openly shared, significantly leveling the playing field in a competitive industry.
    • Successfully attracted a substantial base of partner managers, VARs, MSPs, systems integrators, and independent resellers by offering current and actionable intelligence on buyers.
  • Banana Stand

    Chief Executive Officer

    Oct 2025 - Present

  • Performitiv

    Performitiv

    Chief Executive Officer

    Mar 2025 - Nov 2025

  • Medallia

    Medallia

    Enterprise Sales Director

    Jan 2024 - Feb 2025

  • Brightridge Group

    Founder, President & Operator

    May 2022 - Dec 2023

  • SAP SuccessFactors

    SAP SuccessFactors

    Senior Solution Sales Executive

    Oct 2019 - May 2022

  • Rizing HCM

    Account Executive

    Aug 2017 - Oct 2019

  • Cornerstone OnDemand

    Cornerstone OnDemand

    Regional Sales Manager

    Feb 2014 - Aug 2017

  • SuccessFactors

    SuccessFactors

    Regional Sales Manager

    Mar 2013 - Feb 2014

  • ADP

    ADP

    National Sales Manager - Talent Solutions / Talent Solutions Executive

    Jan 2010 - Dec 2013

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