Sheldon Harrison

  1. Marketing
  2. Director of Digital Marketing
  3. Senior Performance Marketing Analyst
  4. Senior Marketing Analyst

Revolutionizing Marketing Strategies | Mastering Data Analytics to Skyrocket Conversions

Hello! I'm Sheldon Harrison, your go-to expert for crafting impactful marketing strategies and turbocharging campaign performance. My journey has taken me from grassroots campaign management to mastering data analytics, enabling businesses to smash conversion goals. With over $100,000 managed in marketing budgets, my expertise spans strategy development, media planning, and making data-driven decisions. I'm passionate about leveraging market research and analytics to optimize campaigns for unparalleled success. Let's unlock your brand's potential together!
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Sheldon Harrison

Experience

  • Black House Brands

    Black House Brands

    Senior Partner

    Aug 2022 - Present

    Meet Black House: We craft soulful stories for hospitality brands.

    • Conducted market research for small to medium-sized businesses, delivering insights into customer preferences.
    • Delivered research reports to branding team, aiding in client brand development.
    • Collaborated with Chief Branding Manager to create marketing assets, aligning with brand strategy.
  • Respage

    Respage

    Paid Account Manager

    Apr 2025 - Jul 2025

    Respage enhances the renting experience with AI-driven solutions for lead generation, CRM, and social management.

    • Optimized PPC campaigns for 50+ multifamily accounts, improving leasing performance.
    • Generated performance reports, translating metrics into strategies for clients.
    • Resolved reporting issues in Google Tag Manager, ensuring accurate data tracking.
  • Rent.

    Rent.

    Digital Marketing Analyst

    Jul 2022 - Feb 2025

    Rent.com simplifies the rental property search across the US, offering a fast and easy way to find homes, apartments, condos, and townhouses.

    • Managed Google Ads and Meta campaign portfolios exceeding $100,000 in budgets.
    • Consistently achieved an average CPL of $50 or less through strategic keyword use.
    • Generated performance reports, assisting in client strategy development.
    • Collaborated cross-functionally to support broad automation and lead-gen initiatives.
  • Six Consulting, Inc.

    Six Consulting, Inc.

    Digital Marketing Specialist

    Jun 2021 - Jul 2022

    Six Consulting empowers businesses with CRM and SharePoint solutions for improved connectivity and data utility.

    • Strategized and executed five major marketing campaigns for industry conferences.
    • Managed end-to-end campaign execution, ensuring alignment with strategic goals.
    • Captured and produced high-quality social media content, boosting online engagement.
    • Drafted blog content for email campaigns, increasing engagement by 5%.
  • Safe-Guard Products

    Safe-Guard Products

    Account Specialist

    Apr 2019 - Jun 2021

    Safe-Guard Products provides comprehensive protection for vehicles and customer satisfaction in the automotive industry.

    • Organized and reported client data using database analytics for accurate tracking.
    • Launched and managed 12+ projects supporting field team operations.
    • Coordinated marketing collateral inventory, maintaining ready availability.
    • Developed internal processes to enhance communication and streamline workflows.

  • Real Cool Vibe

    Marketing Intern

    Sep 2017 - Jan 2018

    Real Cool Vibe is a company focusing on influencer marketing and merchandise promotion.

    • Implemented organic SEO strategies and managed paid promotions.
    • Conducted market research for influencers and events.
    • Developed content for social media, writing blogs and creating graphics.

  • Timeless Brands USA

    Executive Assistant

    Mar 2016 - Sep 2017

    Timeless Brands USA is a company specializing in brand activation and promotion campaigns.

    • Managed social media content for 5 accounts, achieving 5% CTR.
    • Oversaw logistics for promotional events, ensuring successful execution.
    • Developed marketing reports for CEO, guiding strategic decisions.
    • Coordinated brand ambassador activities to enhance brand messaging.

  • KSU Owl Radio

    Promotions Team Member

    Aug 2014 - Jan 2018

    KSU Owl Radio is a radio station offering diverse music and programming to the community.

    • Directed Events, Television, and Social Media teams to boost station awareness.
    • Developed strategic marketing campaigns for clients.
    • Coordinated on-campus promotions with various organizations.
    • Managed payment process for promotional services.

  • United States Army National Guard

    Blackhawk Mechanic

    Aug 2014 - Aug 2022

    United States Army National Guard is a company providing national security and emergency relief services.

    • Repaired and maintained eight UH-60 Blackhawk aircrafts for combat and environmental operations.
    • Followed detailed maintenance protocols to ensure aircraft safety and functionality even in challenging conditions.

  • America's Value Channel

    Sales Representative

    Feb 2014 - Aug 2014

    America's Value Channel is a shopping network connecting consumers with quality products.

    • Answered customer inquiries regarding products, providing solutions.
    • Processed customer orders diligently via computer systems.

  • Law Office of Emily C. Allen

    Files Expert

    Mar 2013 - Jul 2013

    Law Office of Emily C. Allen is a legal firm specializing in financial document management and client services.

    • Managed and filed client financial documents for legal proceedings.
    • Conducted client communications via phone and promotional newsletters.