Hire a Marketing Analyst
Pre-screened Marketing Analysts who rebuild attribution, clean up GA4 and CRM data, and ship dashboards your CMO will actually use, matched to your channel mix in about 3 days.
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When to hire a Fractional Marketing Analyst
Bring in a Marketing Analyst when your team is spending money faster than it can measure what that money returns. These are the signs buyers usually see first.
Every channel claims the same conversion
Meta, Google Ads, and your CRM each report different numbers, and nobody can say which channel actually drove pipeline.
Budget gets set by gut feel
Quarterly spend is reallocated based on last-click data or whoever argues hardest, with no incrementality testing or media mix model behind it.
Your GA4 and CRM data can't be trusted
Broken UTMs, duplicate contacts, and missing events mean every report starts with an hour of cleanup and a disclaimer.
Leadership asks for a dashboard nobody owns
The CMO wants weekly CAC, ROAS, and funnel conversion in one view, and your marketers are pasting it together in spreadsheets.
A/B tests end without clear answers
Experiments run with small samples and no pre-set success metric, so results get read whichever way the team hoped.
The benefits of hiring a Fractional Marketing Analyst
A Marketing Analyst turns campaign, web, and CRM data into clear decisions about where your next marketing dollar should go. With Go Fractional, you get a senior one scoped to your reporting load and data stack, without opening a full-time headcount.
Tie spend to revenue without adding headcount
Senior attribution, forecasting, and experiment design on a monthly retainer, without the salary, benefits, and recruiting cost of a full-time analytics hire.
Fix attribution before next quarter's budget
Meet pre-screened Marketing Analysts in about 3 days, so the measurement work is done before your next planning cycle instead of after it.
Bring in analysts fluent in GA4, SQL, and MMM
Operators who have built dashboards in Looker, Tableau, or Power BI, modeled multi-touch and media mix attribution, and enforced clean UTM and CRM data governance.
How to hire a Fractional Marketing Analyst
No more juggling job boards and sorting through pools of unqualified applicants. Hiring a Fractional Marketing Analyst is easy with Go Fractional.
Discovery Call
Book a free 20-minute discovery call with one of our executive recruiters to review your goals, needs, and team dynamics.
Meet Experts
Within days, we'll introduce you to a short-list of pre-screened Fractional Marketing Analyst candidates to interview, each pre-screened by veteran executive recruiters before you meet them. Our match success rate is 98%.
Start Work
Finalize contract details with Go Fractional and get working within less than a week of your discovery call.
Engagements that fit how you work
Every Go Fractional engagement is structured for senior leadership without full-time overhead. Start fractional, scale up, or convert to full-time when you’re ready.
Fractional Marketing Analyst
- Senior leadership on a part-time schedule
- Monthly retainer, no recruiting fees
- Scale hours up or down as needs change
Contract-to-Hire
Trial a Fractional Marketing Analyst on a fractional engagement before converting them to a full-time hire.
- Keep the expert's learnings or convert to full-time
- Try the fit before you commit, no hiring risk
- Faster speed to market, conserving time and resources
Interim Marketing Analyst
Full-time coverage for a defined stretch: a leadership gap, a transition, or a critical project.
Fractional Marketing Analyst rates average $185/hr across our live benchmarks. Pricing scales with hours and scope.
Marketing Analyst Hourly RatesFractional vs full-time vs agency
Three ways to get Marketing Analyst leadership, and where each one wins.
| Factor | Fractional Marketing Analyst | Full-time Marketing Analyst | Analytics Agency |
|---|---|---|---|
| Time to hire | ~3 days | 2-4 months | 2-6 weeks |
| Engagement | Monthly retainer, custom SOW | Salary + benefits | Project fees + markup |
| Seniority you get | Senior operator, hands-on | Depends on budget and market | Senior pitch, junior delivery common |
| Ownership of models and dashboards | Built in your stack, documented for your team | Fully in-house | Often tied to agency tools |
| Flexibility | Scale scope up or down by agreement | Fixed headcount | Change orders per scope |
| Best for | Attribution, reporting, and budget decisions without full-time cost | Large teams needing daily analytics capacity | One-off audits or dashboard builds |
We’ve helped hundreds of organizations Go Fractional
Twelve years: the average experience across a network of handpicked executives ready to make an impact on day one.
“Hiring a fractional Head of Data Science has been transformative for our company. At just 50% of the cost of a full-time data scientist, we secured a seasoned data leader with over 12 years of experience in top startups. This strategic move has significantly enhanced our data strategy and execution. The expert leadership has instilled confidence in our data capabilities, driving measurable results for our business.”
“It was literally three days after he started with us fractionally, our CEO was calling me and asking if we could get a full-time offer out.”
“It's a can't-lose scenario. You either get the learnings from the subject matter expert, or you get the full-time capability. It provided a ton of flexibility, much faster speed to market, and conservation of time and resources.”
Frequently asked questions
Here are a few questions that folks just like you have had during their search.
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