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Creative Agency

Base

Base is an international network of creative studios. A company of cultures working across Brussels, New York, Geneva, Melbourne, Saigon, and our Digital studio.

  

We’re independent by nature and connected by choice. Each studio is rooted in its own city and culture, yet linked by shared curiosity, craft, and values. Together we work across strategy, design, and technology to create ideas that move with the world — clear, meaningful, and built to last.

  

Founded in the early '90s, Base continues to evolve through collaboration. Today, the group is led by partners across all studios, shaping a model that grows through difference rather than duplication.

  

Our collaborations include: Apple, Uniqlo, Uber, Fondation Louis Vuitton, MoMA, The New York Times, KANAL Centre Pompidou, Institut Français de la Mode, La Galerie Dior, Mecca, Suntory, 12 Matcha, Caudalie, La Prairie, Kit, Bongénie, DoorDash, Biennale of Sydney, Art Gallery of South Australia, Caran d’Ache, QoQa, NY Mets, The Prince Estate, Rock & Roll Hall of Fame, and JFK Terminal 4.

  

Base Group is a certified B Corp, with our Brussels and New York studios part of the global movement.

Learn more here: https://www.bcorporation.net/en-us/find-a-b-corp/company/base-group-inc/

UX Strategist
-------------

**Employment:** Freelance

**Location:** Remote

**Expected Start:** Project dependent

### Profile

*   You combine structured thinking with creative judgment.
*   You can simplify complex problems, articulate the reasoning behind your recommendations, and move between open-ended exploration and detailed experience definition.
*   You see UX as more than usability, connecting audience needs, organizational goals, content, brand thinking, and creative ambition into experiences that are intuitive and distinctive.

### Responsibilities

*   Participate in Discovery through stakeholder interviews, workshops, audits, and research.
*   Synthesize research, brand strategy, audience needs, and business requirements into clear experience insights and opportunities.
*   Identify priority audience groups, their needs, behaviors, motivations, and key tasks.
*   Map key user journeys, including how audiences navigate, discover, and engage with content.
*   Develop experience concepts that translate the project's strategy and brand idea into a distinctive digital experience.
*   Define the website's site maps, information architecture, including site structure, navigation, hierarchy, and content relationships.
*   Translate experience concepts, audience needs, and content requirements into wireframes, user flows, and interaction logic across key page types and devices.
*   Create prototypes when useful to explore ideas, clarify interactions, or communicate how an experience should work.
*   Present UX thinking and recommendations to internal teams and clients.
*   Collaborate with strategists, designers, producers, developers, and technical partners to ensure the experience is cohesive, feasible, accessible, responsive, and scalable.

### Requirements

*   Significant experience leading UX strategy and experience architecture for substantial websites or digital experiences.
*   A portfolio demonstrating audience and journey work, information architecture, user flows, wireframes, and prototypes.
*   Strong communication, facilitation, and presentation skills.
*   Ability to collaborate with multidisciplinary teams and clients.
*   Comfort defending strategic choices, incorporating feedback, and iterating as the experience evolves.
*   Experience working on websites or digital experiences where brand expression and digital experience are closely connected is particularly relevant.

### Compensation

**Rate:** A typical day rate for this work would fall between $600 and $1,000, exact amount to be determined based on experience and project requirements.

UX Strategist

Information Architecture

Growth Strategist

Base Design is an international network of studios located in Brussels, New York, Geneva, and Melbourne. Our team of creatives, strategists and digital experts design and develop simple yet powerful brands and build unique personalities.

Founded in the early ‘90s, the company has evolved continuously over the years and is now steered by partners across all four studios. Clients include Apple, The New York Times, MoMA, Bob Dylan Center, NY Mets, JFK Terminal 4, and Union Square Hospitality Group.

Base Group is B Corp certified. Our Brussels & NYC studios are part of the global movement for an inclusive, equitable, and regenerative economic system. Learn more here: https://www.bcorporation.net/en-us/find-a-b-corp/company/base-group-inc/

Base Design

Base is an international network of studios that design simple yet powerful brands and build unique personalities.

New York, Freelance

BaseNYC is looking for a Freelance UX Strategist to translate brand, business, and audience strategy into meaningful digital experiences.

We’re looking for collaborators who can think conceptually about how a website should work, then make that thinking tangible through audience journeys, information architecture, user flows, wireframes, and prototypes.

- Employment: Freelance
- Location: Remote
- Expected Start: Project dependent

Profile

- You combine structured thinking with creative judgment.
- You can simplify complex problems, articulate the reasoning behind your recommendations, and move between open-ended exploration and detailed experience definition.
- You see UX as more than usability, connecting audience needs, organizational goals, content, brand thinking, and creative ambition into experiences that are intuitive and distinctive.

Responsibilities

- Participate in Discovery through stakeholder interviews, workshops, audits, and research.
- Synthesize research, brand strategy, audience needs, and business requirements into clear experience insights and opportunities.
- Identify priority audience groups, their needs, behaviors, motivations, and key tasks.
- Map key user journeys, including how audiences navigate, discover, and engage with content.
- Develop experience concepts that translate the project’s strategy and brand idea into a distinctive digital experience.
- Define the website’s site maps, information architecture, including site structure, navigation, hierarchy, and content relationships.
- Translate experience concepts, audience needs, and content requirements into wireframes, user flows, and interaction logic across key page types and devices.
- Create prototypes when useful to explore ideas, clarify interactions, or communicate how an experience should work.
- Present UX thinking and recommendations to internal teams and clients.
- Collaborate with strategists, designers, producers, developers, and technical partners to ensure the experience is cohesive, feasible, accessible, responsive, and scalable.

Requirements

- Significant experience leading UX strategy and experience architecture for substantial websites or digital experiences.
- A portfolio demonstrating audience and journey work, information architecture, user flows, wireframes, and prototypes.
- Strong communication, facilitation, and presentation skills.
- Ability to collaborate with multidisciplinary teams and clients.
- Comfort defending strategic choices, incorporating feedback, and iterating as the experience evolves.
- Experience working on websites or digital experiences where brand expression and digital experience are closely connected is particularly relevant.

Rate: A typical day rate for this work would fall between $600 and $1,000, exact amount to be determined based on experience and project requirements.

Apply with
  
Please send the following to jobs-nyc@basedesign.com , with "Freelance UX Strategist" in the subject line.

- A CV or résumé in PDF format
- Your portfolio, website, or relevant work samples
- A short introduction about yourself and your experience with UX strategy for website projects

jobs-nyc@basedesign.com

New York City

Base Design is seeking a Freelance UX Strategist to work remotely from New York. The role involves leading UX strategy and experience architecture for digital projects, translating brand and audience strategies into digital experiences. Responsibilities include conducting research, mapping user journeys, and creating prototypes. The compensation is a day rate between $600 and $1,000.

Design

Digital Strategist
------------------

**Employment:** Freelance

**Location:** Remote

**Expected Start:** Project dependent

### Profile

*   You are as comfortable asking the right questions as you are forming a point of view.
*   You can facilitate conversations with senior stakeholders and identify what matters within a large amount of information.
*   You understand that digital strategy is not an isolated deliverable. Its purpose is to create clarity for the teams that follow and connect brand ambition, audience needs, content, experience, and technology into a coherent direction.
*   You have experience working on projects where digital experience and brand expression are closely connected.

### Responsibilities

*   Plan and lead client kick-offs, working sessions, and stakeholder interviews.
*   Understand business objectives, organizational priorities, audience needs, and measures of success.
*   Audit existing websites and digital ecosystems to identify strengths, friction points, gaps, and opportunities.
*   Conduct competitive, peer, and broader digital landscape research to identify relevant patterns, expectations, and opportunities for differentiation.
*   Review available analytics, audience research, brand strategy, and other inputs, and incorporate them into the strategic process.
*   Synthesize research into clear insights, opportunities, principles, and recommendations.
*   Define the strategic role of the website within the broader brand and customer experience.
*   Develop content strategy and content frameworks that establish what the website needs to communicate, how content should be prioritized, and how it can support both audience and business objectives.
*   Create and present clear, compelling strategy presentations that build alignment with clients and provide direction for subsequent UX and design work.
*   Integrate closely with Base's strategy, design, UX, technology, and project management teams, remaining involved enough through subsequent phases to help ensure the strategic intent carries forward.

### Requirements

*   Significant experience leading digital strategy for complex, design-led website projects.
*   Experience in an agency, consultancy, or similarly collaborative environment.
*   Strong writing, thinking, facilitation, and presentation skills.
*   Ability to structure ambiguous problems and translate research into clear strategic direction.
*   Experience developing content strategy, audience thinking, digital ecosystem audits, and strategic recommendations.
*   Comfort working directly with clients and senior stakeholders.
*   Experience working with organizations where digital experience and brand expression are closely connected is particularly relevant.

### Compensation

**Rate:** A typical day rate for this work would fall between $700 and $1,200, exact amount to be determined based on experience and project requirements.

Digital Strategist

Digital Strategy

Digital Media Strategist

New York, Freelance

BaseNYC is looking for a Freelance Digital Strategist to help define what a website needs to accomplish before design begins.

We’re looking for senior, client-facing strategists who can move between research and synthesis, business objectives and user needs, brand thinking and practical website requirements. This person should be able to bring structure to complex problems, form a clear point of view, and give creative teams a strong foundation for UX and design.

- Employment: Freelance
- Location: Remote
- Expected Start: Project dependent

Profile

- You are as comfortable asking the right questions as you are forming a point of view.
- You can facilitate conversations with senior stakeholders and identify what matters within a large amount of information.
- You understand that digital strategy is not an isolated deliverable. Its purpose is to create clarity for the teams that follow and connect brand ambition, audience needs, content, experience, and technology into a coherent direction.
- You have experience working on projects where digital experience and brand expression are closely connected.

Responsibilities

- Plan and lead client kick-offs, working sessions, and stakeholder interviews.
- Understand business objectives, organizational priorities, audience needs, and measures of success.
- Audit existing websites and digital ecosystems to identify strengths, friction points, gaps, and opportunities.
- Conduct competitive, peer, and broader digital landscape research to identify relevant patterns, expectations, and opportunities for differentiation.
- Review available analytics, audience research, brand strategy, and other inputs, and incorporate them into the strategic process.
- Synthesize research into clear insights, opportunities, principles, and recommendations.
- Define the strategic role of the website within the broader brand and customer experience.
- Develop content strategy and content frameworks that establish what the website needs to communicate, how content should be prioritized, and how it can support both audience and business objectives.
- Create and present clear, compelling strategy presentations that build alignment with clients and provide direction for subsequent UX and design work.
- Integrate closely with Base’s strategy, design, UX, technology, and project management teams, remaining involved enough through subsequent phases to help ensure the strategic intent carries forward.

Requirements

- Significant experience leading digital strategy for complex, design-led website projects.
- Experience in an agency, consultancy, or similarly collaborative environment.
- Strong writing, thinking, facilitation, and presentation skills.
- Ability to structure ambiguous problems and translate research into clear strategic direction.
- Experience developing content strategy, audience thinking, digital ecosystem audits, and strategic recommendations.
- Comfort working directly with clients and senior stakeholders.
- Experience working with organizations where digital experience and brand expression are closely connected is particularly relevant.

Rate: A typical day rate for this work would fall between $700 and $1,200, exact amount to be determined based on experience and project requirements.

Apply with
  
Please send the following to jobs-nyc@basedesign.com , with "Freelance Digital Strategist" in the subject line.

- A CV or résumé in PDF format
- Your portfolio, website, or relevant work samples
- A short introduction about yourself and your experience with digital strategy for website projects

jobs-nyc@basedesign.com

The role is for a Contract Digital Strategist at Base, a remote freelance position. Responsibilities include leading digital strategy for website projects, conducting research, and developing content strategies. The compensation is a day rate between $700 and $1,200.

Base

Jobs

UX Strategist

Digital Strategist - Freelance

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