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Signify, the world leader in lighting, offers innovative LED solutions and connected lighting systems that enhance safety, sustainability, with smarter controls.

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Consumer Electronics

Signify, formerly known as Philips Lighting, is a Dutch multinational company specializing in lighting products, systems, and services. It is headquartered in Eindhoven, Netherlands. Signify has a long history that dates back to 1891 when it was founded by Gerard Philips and his father Frederik as a light bulb manufacturing company. Over the years, the company expanded its product portfolio and diversified its operations. In 2016, Philips Lighting became a separate legal entity and was renamed Signify in 2018. The company's headquarters in Eindhoven serves as the center for its global operations. It houses various departments including research and development, innovation, and sales. Eindhoven is also home to the company's state-of-the-art research laboratories and innovation centers. Signify offers a wide range of lighting products and solutions for both professional and consumer markets. Its product portfolio includes LED bulbs, luminaires, lighting controls, and connected lighting systems. The company also provides lighting services, including energy management, maintenance, and design consulting. Operating on a global scale, Signify has a strong presence in over 70 countries worldwide. It operates through various subsidiaries, joint ventures, and partnerships. Noteworthy subsidiaries include Philips Argentina, Philips Brazil, and Philips India. The company has also formed strategic partnerships with companies like Cisco and Vodafone to develop innovative lighting solutions. Signify is a market leader in the lighting industry, consistently maintaining its position as one of the top global lighting companies. It has a significant market share and strong brand recognition. The company's competitors include GE Lighting, Osram, and Cree. In recent years, Signify has focused on expanding its presence in the Internet of Things (IoT) and smart lighting market. The company has introduced innovative connected lighting solutions that enable users to control and personalize their lighting experiences through smartphones and other devices. As of the latest updates, Signify continues to drive innovation in the lighting industry. The company is committed to sustainability and has set ambitious targets to become carbon neutral and use 100% renewable electricity by 2020. Signify's strong market position, innovative product portfolio, and commitment to sustainability position it for further growth and success in the future.

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**About Signify**

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we'll transform our industry, making a lasting difference for brighter lives and a better world.

We are Signify, the new company name of Philips Lighting, and we light up the world! Our purpose is to unlock the extraordinary potential of light for brighter lives and a better world.

We're committed to the continuous development of our employees, using our learning to shape the future of light and create a sustainable future. Join the undisputed leader in the lighting industry and be part of our diverse global team. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.

## Fractional AI Marketing Lead, Consumer (16 hours)

**Role Overview**
- Position Type: Part-time (16 hours/week)
- Location: Amsterdam (Hybrid)
- Reports to: Head of Marketing, Consumer

**Drive AI Strategy for Consumer Marketing**

- Work closely with the Head of Marketing, Consumer, to define and maintain an AI roadmap for Consumer Marketing.
- Identify and prioritise high-value AI use cases based on consumer impact, commercial value, feasibility and scalability.
- Translate emerging AI capabilities, including Generative AI, LLMs and agentic AI, into relevant opportunities for Consumer Marketing.
- Advise marketing leadership on how AI could change the way we understand consumers, build brands and execute marketing.
- Establish appropriate principles and guardrails for the responsible use of AI across Consumer Marketing.
- Develop clear business cases and success measures for AI initiatives.

**Be Hands-on: Build, Test and Implement**

- Work directly with marketing teams to identify real consumer and business problems that can be improved through AI.
- Personally prototype and test AI solutions, rather than only providing recommendations.
- Build and optimise AI-enabled workflows using LLMs, Generative AI, AI agents and other relevant technologies.
- Experiment rapidly with emerging AI tools and approaches and determine what is genuinely valuable for the business.
- Develop proof-of-concepts and minimum viable solutions that can be tested with end users.
- Work with internal Data, Digital and IT teams where technical development, data or integration is required.
- Move successful experiments from pilot to adoption to scale.
- Measure the impact of solutions on speed, quality, productivity, effectiveness and commercial performance.

**Transform Consumer Marketing Ways of Working**

Identify opportunities to redesign marketing processes through AI across areas such as:

- Consumer and market insights
- Trend and social listening
- Consumer segmentation and understanding
- Brand and campaign development
- Content creation and localisation
- Creative development
- Media and performance marketing
- E-commerce and digital shelf optimisation
- Personalisation and CRM
- Consumer engagement
- Marketing planning and operations

Challenge existing ways of working and help teams move from simply experimenting with AI to embedding AI into everyday marketing processes.

**Build AI Capability Across Marketing**

- Work alongside marketers to develop practical AI skills and confidence.
- Coach marketing teams in the effective use of AI and emerging tools.
- Create practical playbooks, workflows and examples that can be reused across teams and markets.
- Build a network of AI champions within Consumer Marketing.
- Share successful use cases and learnings across the organisation.
- Help establish an AI-enabled culture where teams continuously experiment, learn and improve.

**Connect AI to Consumer and Commercial Impact**

- Ensure AI initiatives are linked to clear consumer, marketing or commercial outcomes.
- Establish appropriate KPIs and ways of measuring the impact of AI initiatives.
- Partner with Consumer Insights, E-Commerce, Digital, Sales, IT, Data and other functions to identify opportunities across the consumer journey.
- Support regional teams in adopting and scaling successful AI use cases.
- Stay ahead of developments in AI and translate relevant developments into implications and opportunities for Signify Consumer.

**Required Qualifications**

- 8+ years of experience in consumer marketing, digital marketing, e-commerce, consumer insights or a related field.
- Strong understanding of consumer marketing, brand building and commercial performance.
- Demonstrated experience applying Generative AI and/or LLMs to marketing or business problems.
- Practical understanding of AI agents and agentic workflows.
- Experience identifying, prioritising and implementing AI use cases.
- Ability to translate complex technology into clear business and marketing opportunities.
- Experience working cross-functionally with Marketing, Digital, Data, IT and external technology or agency partners.
- A hands-on, experimentation-oriented mindset.
- Strong commercial and analytical thinking, with a focus on measurable business impact.
- Strong stakeholder management and influencing skills, with the ability to operate effectively at both senior leadership and working-team level.
- Ability to work independently and create momentum in a complex, global organisation.
- Fluent English communication skills; additional languages are a plus.

**Preferred Skills**

- You do not need to be a data scientist or software engineer. However, you should be technically curious and sufficiently hands-on to understand how LLMs, AI agents and AI-enabled workflows work, assess their potential and work effectively with technical teams.

**What Success Looks Like**

Within the first six months, you will have:

- Established a clear AI Marketing roadmap for the Consumer Business.
- Identified and prioritised the highest-value AI opportunities.
- Delivered a portfolio of practical AI pilots with measurable impact.
- Embedded AI into selected consumer marketing workflows.
- Increased AI adoption and capability across marketing teams.
- Established appropriate AI governance and ways of working.
- Created scalable AI marketing playbooks that can be adopted across markets.
- Built a clear roadmap for the next phase of AI-enabled Consumer Marketing.

Fractional AI Marketing Lead, Consumer (16 hours)

Generative AI

Chief AI Officer

Agentic AI

AI Marketing

The role is a part-time position (16 hours/week) for a Fractional AI Marketing Lead at Signify in Amsterdam. The position involves driving AI strategy for consumer marketing, building AI capabilities, and transforming marketing processes using AI. The candidate will work closely with marketing teams to prototype and implement AI solutions, focusing on consumer impact and commercial value.

Fractional AI Marketing Lead, Consumer

Marketing

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Fractional AI Marketing Lead, Consumer

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