Fractional Outbound Sales Builder (RevOps / Sales-Ops)

Overview

The company is a boutique data and software engineering consultancy building APIs, data pipelines and integrations for organizations that can’t staff the work internally. The organization is transitioning from founder-led sales to a repeatable outbound pipeline and needs a fractional builder (approx. 10–20 hrs/week) to stand up and validate an outbound motion in a 90-day engagement so the pipeline is operational in the coming months. The primary deliverable is a validated, runnable playbook and a live outbound motion.

Responsibilities

• Build, document, and deliver a repeatable outbound playbook (targets/ICP, working messages, objection handling, qualification path) that a future AE can run.
• Validate messaging through hands-on outbound (LinkedIn and email) tested against a set of existing warm leads; document what generates replies.
• Stand up and operationalize the outbound motion in the company's CRM and outbound platform(s) (configure CRM/opportunities, sequences, and tracking).
• Personally execute direct outbound and engage technical buyers; iterate messaging and cadence based on outcomes.
• Seed the pipeline: 90-day target of several trigger-qualified opportunities in active discovery (aim for a modest mid-range number).
• Deliver clear handoff materials and a playbook for transition to an AE or an ongoing hire.
• Coordinate closely with the founder or sole executive stakeholder throughout the engagement; focus on build, validate, and enable — not long-term sales management.
• Recommend tooling and operations improvements and optimize CRM/outbound tool usage; manage reasonable outbound tooling month-to-month (budget available).

Qualifications

• Proven RevOps / sales-ops / sales-enablement experience that includes building an outbound motion from near-zero — ideally at a consulting/implementation/services firm or large professional services organization.
• Hands-on outbound practitioner: able to run LinkedIn and email outreach and hold credible technical conversations (not just build automations or broad drip campaigns).
• Experience selling or supporting implementation/services deals in the hundreds-of-thousands range (~$100k–$300k).
• Comfortable with zero-to-one work in a light-process, founder-led environment; self-sufficient first-sales hire reporting directly to the founder or executive stakeholder.
• Strong RevOps instincts: able to assess and optimize CRM and outbound tooling, structure CRM/opportunity flows, and document processes.
• Familiarity with nonprofit or mission-driven and technical consulting buyers is a plus.