Technical SEO & Web Growth Specialist (Fractional Contractor)

Location: Remote
Type: Freelance
Compensation: £300 to £500 / day
Engagement: 90-day fractional engagement (2-3 days per week) with 30-day review and rolling monthly continuation

Overview

You will be responsible for improving the technical, content and conversion foundations of the Intelance website. This is a hands-on role requiring direct implementation of improvements, not just recommendations.

Key Responsibilities

• Carrying out technical SEO audits and implementing fixes directly where possible
• Setting up and improving Google Search Console, GA4 and conversion tracking
• Reviewing crawlability, indexation, sitemaps, robots.txt, redirects, broken links, canonical tags and internal links
• Implementing and validating schema markup, including Organisation, Service, Article, FAQ, Breadcrumb and Person schema where appropriate
• Building and improving WordPress/Elementor service pages, landing pages and article templates
• Improving page speed, Core Web Vitals, mobile usability and image optimisation
• Improving metadata, headings, page structure, internal links and content formatting
• Supporting the creation of high-quality service pages for Cyber Essentials, Cyber Essentials Plus, ISO 27001, AI Governance and Enterprise Architecture
• Supporting keyword research, competitor page reviews and search-intent analysis
• Creating content briefs and long-form first drafts where needed
• Improving conversion copy, page headlines, call-to-action sections, enquiry prompts and FAQ sections
• Improving website design polish, readability, spacing, visual hierarchy and mobile layouts
• Setting up or improving website forms, lead source tracking and basic CRM/enquiry tracking
• Producing simple monthly reports showing what changed, what improved, what still needs fixing and what should be prioritised next
• Working directly with the founder to turn expert input into clear, credible and commercially useful website content

Required Experience

You must be genuinely hands-on. Strong experience required in:

• Technical SEO
• WordPress
• Elementor
• Google Search Console
• GA4
• Schema markup
• Page speed optimisation
• Core Web Vitals
• Website conversion improvement
• B2B service-page optimisation
• Keyword research and search-intent analysis
• Internal linking and content structure
• Basic CRM, form tracking or lead source tracking
• Clear, practical reporting

Additional Requirements

• Strong written judgement and the ability to improve website copy without making it sound generic
• Good design taste and the ability to improve page layout, spacing and readability
• Experience working on B2B, consulting, technology, cyber security, SaaS, professional services or compliance websites
• The ability to work independently and ship improvements without constant supervision
• A practical understanding of how SEO, content, website performance and conversion work together
• High attention to detail
• The confidence to challenge weak pages, unclear copy, poor structure or unnecessary complexity

Not a Good Fit If

• Your main experience is social media management
• You mainly produce SEO reports but do not implement fixes
• You have little or no WordPress/Elementor experience
• You rely on generic AI-generated content
• You promise quick rankings without understanding the market
• You need a developer for every small website change
• You do not use Google Search Console regularly
• You prefer strategy decks over practical execution

Benefits

• Flexible working arrangement
• Remote or hybrid working possible
• Direct access to the founder and senior decision-maker
• Opportunity to shape the digital growth engine of a specialist UK consultancy
• Work across high-value sectors including cyber resilience, AI governance, enterprise architecture and digital transformation
• Clear 90-day delivery plan with practical priorities
• No corporate bureaucracy
• High-trust working style for someone who can execute well
• Opportunity for a longer-term engagement if the first 90 days go well

Application Requirements

We care more about proven output than formal qualifications. Please be ready to show examples of:

• Technical SEO fixes you have implemented
• WordPress or Elementor pages you have built or improved
• Schema markup work
• Search Console or GA4 improvements
• Page speed or Core Web Vitals improvements
• B2B service pages or landing pages you have improved
• Content briefs, SEO content structures or conversion improvements you have created