Fractional Marketing Manager (Paid Media & Lead Generation)

Remote Marketing Manager (Paid Media & Lead Generation)

Position Type: Full-Time (Part-time considered)
Location: Remote (U.S.-based)
Level: Manager/Supervisor

Role Summary & Responsibilities

Paid Media and Digital Growth

• Build, manage, and optimize paid advertising campaigns across social and digital channels
• Translate video and content assets into effective ads and funnels
• Continuously test messaging, creative, and audiences to improve lead quality and cost efficiency

Marketing Platforms & Systems

• Execute campaigns directly inside HubSpot (or comparable CRM/marketing platforms)
• Build marketing automation and reporting that leadership can clearly understand
• Collaborate with the Affiliate/Vendor Manager to produce affiliate campaign assets
• Create, monitor and improve client referral campaigns and initiatives

Events, Webinars & Promotions

• Support conferences, webinars, and events in partnership with leadership
• Design and execute promotion strategies for events (before, during, and after)
• Ensure event marketing feeds long-term systems rather than one-off efforts

Evergreen Growth & Content Enablement

• Help develop evergreen marketing assets (webinars, content, campaigns)
• Review and edit content for paid campaigns and marketing channels (e.g., LinkedIn, Meta, TikTok, YouTube, blog)
• Improve website and funnel messaging to retain traffic and increase engagement
• Focus on reusable systems that generate long-term value

Templates, Enablement & Scale

• Create templates for campaigns, webinars, emails, and promotions that others can execute
• Reduce bottlenecks by enabling teams through systems
• Ensure messaging consistency and compliance across campaigns and funnels
• Help lay the groundwork for marketing systems that will support future franchise locations

How You'll Work

• Collaborate directly with executive leadership on priorities and strategy
• Fully execute once direction is set
• Balance competing requests while protecting company-level objectives
• Improve or replace systems that "technically work" but don't scale

What We're Looking For

• Experience managing paid digital advertising campaigns or working with paid media vendors
• Strong understanding of funnels, attribution, and performance metrics
• Ability to communicate clearly, challenge assumptions, and improve systems
• Comfortable leveraging AI tools for design, scripts, and marketing campaigns
• Highly organized, systems-oriented thinker who cares about scalability and impact
• Experience using HubSpot, Google Analytics, Salesforce, and similar technology tools is preferred

Critical Fit Requirements

This role is for someone who can do the work and be responsible for results — not just a person who oversees tasks.

You must:

• Execute directly, and delegate where appropriate
• Operate across multiple marketing functions
• Be responsible for outcomes, not just activity

Work Setup

• Remote (U.S.-based)
• Full-time preferred (strong part-time considered if capacity supports ownership)
• Requires overlap for team collaboration

Growth Path & Strategic Importance

This is not a static role. The right hire will help shape how marketing operates today and how it scales into a national franchise model. As the company grows, this role has the opportunity to expand in scope and influence.