Interim Digital Content Manager
Job Description
Who you are
- Minimum 6 years of experience managing digital content across e-commerce websites and apps
- Experience partnering with technology and CX teams with a track record of delivering innovative digital solutions and improving customer journeys
- Strong understanding of CMS platforms (Contentful experience highly desirable)
- Comfortable working in a fast-paced, continually adapting environment with multiple moving projects and targets
- Ability to prioritise tasks, forward think and manage own time is imperative
- Thinks both highly creatively and commercially with an innovative flare
- Highly organised, with attention to detail and strong project management skills
- Genuine, patient, malleable, enthusiastic and positive attitude
- Experience managing a multi-skilled team
- Eager to learn and values continued self-development and the development of others
- Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated
What the job involves
- The Website and App Content Manager leads the end-to-end management of website and app content, overseeing a team responsible for delivering engaging, high-performing digital experiences across global markets
- This role combines cross functional collaboration, leadership, creativity, and operational excellence to drive impactful campaigns, seamless customer journeys, and continuous optimisation across all digital touchpoints
- Reporting to the Head of Digital Content this role works to enhance the customer's digital experience with Charlotte Tilbury, while leading a high-performing content team in a fast-paced, innovative environment
- Lead and manage the website and app content team, providing guidance, support, and development opportunities
- Run the end-to-end process for all website and app content, from ideation, briefing, approval and builds, collaborating cross-functionally to drive operational excellence
- Ensure all website and app content, globally, (homepages, PDPs, PLP, story pages) is aligned with the trade and marketing strategies and priorities - balancing BAU activity, product and digital campaigns and localisation nuances
- Collaborate with CX team to determine onsite and in app customer journeys, delivering Figma flows for content and creative teams to follow when briefing and building
- Responsible for approving all website and app assets before delivery and all builds before go live
- Monitor and analyse the performance of digital content across site and app, using data-driven insights to proactively optimise live and future content
- Partner with Product and Engineering teams to deliver new and evolve existing functionality, leading a team that brief, build and publish across the website and app
- Liaise with external vendors to optimise the use of their tools and ensure appropriate allocation of budget for each
- Key stakeholder within digital to plan and deliver the digital 360 content calendar and NPD campaigns, leading on the website and app ideation and retrospective analysis
- Who you will work with: Digital Content and the CGTO team
Contract Details
- 9 Month Fixed-Term Contract, Maternity Cover
- Location: London
- Level: Senior and Expert
- Salary not provided
About the Company
Company Mission
To empower everybody in the world to be the most beautiful version of themselves.
About Charlotte Tilbury
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Company Benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution