Venia L.

I am an Online Community Architect and Full-Stack Marketer with over 15 years of experience building cultural movements. I have just one very important lesson to teach;

Online communities are not merely the "future of marketing."

Community is now the ONLY way to market. Community trust is how the internet has operated for thirty five years and every other marketing tactic we've used has eroded that social trust away within its channel, instead of fostering it with peer-to-peer engagement strategies.

Think of all of the marketing tips and tricks that worked VERY well for you...until they didn't.

Did you chase those .02% conversion rate increases every paid ad campaign until the investment became too big to swallow and you ran out of audience? What of all the SEO audits you did--and then re-did after each Google update changed their black box algorithm? Is that bullet-proof 'Automated Evergreen Content-Generating Hamster Wheel'™ that you built for the perfect re-target marketing still running, or did you sunset it a year ago?

How are you feeling about the current state of your email, paid ad, SEO, social media, or content optimization strategies after AI?

All marketing strategies experienced declining conversion rates over the past two decades. Now its pulling teeth to make them convert.

But, what about the few campaigns that didn't decrease? What's the difference?

The difference is that every temporary marketing campaign only worked so long as your the Internet's culture trusted that channel at the time already. Advertising on them without fostering the channel's health eroded their use so you had to spend more to get less.

The successful strategies also fostered and grew their customers' relationships on that marketing channel through community-centered strategies. The successful campaigns did not simply make marketing asks. They also actively encouraged their users to speak to one another so actions weren't simply about the businness.

You simply need your marketing to have a Community Strategy at its center.

Foster a relationship among your users and give them a place to do that easily and with purpose.

Here's why this works.

According to REAL social science every member joins a community to find 4 things:

1. A sense that their participation will solve their problem.
2. A sense that others in the space feel the same ay they do about finding a solution.
3. They feel their own contributions will matter to others who feel that way.
4. everyone, including the brand, will recognize and appreciate their continued presence.

Social Scientists David McMillan and David Chavis identified these four things as necessary to produce in your customers "A sense that they belong." in that space.

Time and time and time again we've found that really STRONG bonds and brand affiliations can be built when you create a community of your users who all feel this simple bond. This produces trust. and trust produces ironclad marketing audiences that don't dissapate. Instead they champion the brand FOR you. This is what produces a movement.

Hiring me is simply a process of ensuring your marketing strategies inject these four things. BUT, it's very tricky.

I will get you there with ACTUAL social-scientific approaches and tried-and-true marketing strategies for creating peer-to-peer discussions. I will build for you a marketable ecosystem that withstands the passing trends, constant tech changes, or industry upsets. I will give you a community-generated-lead marketing CULTURE that builds your brand into a movement.

If that's enough said, click through to hire me and start a conversation!

If not, take a quick perusal through my experience below. I have been doing this work for advocacy organizations and academic institutions, for solo content creators and influencer marketing teams. I've learned this as part of marketing giants like DigitalMarketer and Constant Contact, and for social tech startups like Common Room, AllPeep, and so many more!

I specialize in the core social-scientific principles that keep the internet together, so what I have to offer already fits your brand like a white-trimmed satin glove.

I even put together one of the COVID pandemics most critical communities; the 1,700 global scientists that needed to share research in order to expedite the generation of the COVID vaccine at Keystone Symposia on Moledular and Cellular Biology between 2019 and 2022.

Once you're convinced I can build a community system that gives your marketing purpose and your brand undying relevance, get in touch with me so I can build something that actually means something to your customers.