Brittney Rae Reese

Denver, CO, USA

Brand Strategist, Creative Director, and Fractional Chief Brand Officer guiding organizations through evolution and elevation.

Brittney Rae Reese is a strategic brand and marketing executive serving as a Fractional Chief Brand Officer and Founder of B/Rae Branding. She partners with nonprofit, public health, advocacy, hospitality, and education organizations to align internal clarity with external market presence.

With over a decade of experience guiding organizations through growth, repositioning, and stakeholder expansion, Brittney architects brand systems—not just campaigns. Her work spans nonprofit advocacy, CDC-back…

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Testimonials

I highly recommend Brittney to organizations looking to strengthen their brand and effectively communicate their mission. She has a unique ability to translate an organization’s vision, values, and community impact into clear messaging and a cohesive brand presence. Her strategic approach to storytelling and design helps organizations elevate their visibility, connect more authentically with their audience, and position themselves for meaningful growth.
ST
Shawn Taylor
Executive Director, Families Forward Resource Center

Work

Case Studies | B/Rae Branding
These case studies showcase B/Rae Branding’s strategic approach to building clarity, cohesion, and long-term brand infrastructure. Each engagement reflects how aligned strategy and execution drive sustained impact.
https://www.braebranding.com/case-studies-2

Experience

FIT & NU
Co-Founder | CEO
Feb 2015 - Present
FIT & NU is a CDC-recognized online health and wellness club delivering structured fitness, nutrition, and lifestyle change programming. Created to expand access to culturally relevant wellness support for women of color, the club integrates behavior change science with community-centered coaching to improve long-term health outcomes.
- Built and scaled the FIT & NU brand to resonate with diverse communities through health and wellness programs. Developed targeted campaigns that expanded user engagement and deepened brand loyalty.
- Directed a national digital and social media campaign for the CDC’s National Diabetes Prevention Program, resulting in an 84% increase in enrollment through culturally attuned content and strategic outreach.
- Collaborated with the Colorado Health Institute to implement community referral systems that bridge preventive health initiatives and clinical care, enhancing community access to wellness resources.
- Increased engagement by 30% for online wellness programs by developing on-demand fitness content aimed at reducing diabetes risk and improving participant health.
B/Rae Branding
Founder | Creative Director
Jan 2013 - Present
B/Rae Branding is a strategic branding and creative agency revitalizing established organizations across nonprofit, public health, education, hospitality, and cybersecurity sectors. Through Fractional Chief Brand Officer engagements and integrated creative services, the agency aligns positioning, messaging, and systems to drive measurable growth and sustainable impact.
- Provide executive brand and marketing leadership through Fractional CBO engagements, partnering with founders, executive teams, and boards to oversee brand positioning, communications strategy, and campaign execution.
- Led executive brand and communications strategy for Great Education Colorado, developing statewide advocacy campaign architecture and supporter progression systems aligned with CRM strategy and legislative engagement goals.
- Directed faculty-wide brand elevation initiative at SANS Institute (global cybersecurity education organization), strengthening authority positioning for 50+ instructors and aligning individual brand expression with institutional messaging.
- Provided embedded executive brand leadership to Families Forward Resource Center during a period of organizational growth, aligning cross-department messaging, refining positioning, and modernizing digital presence.
- Established governance-aligned brand systems, ensuring messaging consistency across marketing, leadership communications, and stakeholder outreach.
New Hope Baptist Church, Denver
Interim Brand & Growth Strategist (via B/Rae Branding)
Jun 2025 - Oct 2025
New Hope Baptist Church is a historic faith-based institution in Denver, Colorado, serving its congregation and the broader community through worship services, outreach programs, and event-hosting facilities. In addition to its spiritual mission, the church operates as a multi-use community venue, supporting meetings, conferences, and private events as part of its revenue and engagement strategy.
- Re-engaged as a fractional brand and growth lead for the church’s for-profit event center with a mandate to rebuild structure, reposition the offering, and restore revenue performance.
- Repositioned the event center through refined market positioning, value proposition development, and pricing strategy realignment
- Designed and implemented a full-funnel booking framework (intake, qualification, pricing, approval, payment, retention), replacing fragmented workflows
- Rebuilt demand generation strategy, increasing qualified inquiries and improving space utilization
- Assessed CRM, digital marketing channels, and leasing workflows to remove operational bottlenecks and support scalable growth
- Balanced revenue goals with institutional mission by establishing strategic calendar oversight and client selection guardrails
New Hope Baptist Church, Denver
Marketing & Event Sales Manager
Mar 2017 - Sep 2019
New Hope Baptist Church offers event space in a 17,645 sq. ft. venue in Northeast Denver.
- Led marketing strategy and event sales initiatives for a 17,645 sq. ft. multi-use venue serving the Northeast Denver community.
- Increased rental bookings by 70% through repositioned marketing strategy and digital communication system redesign
- Conducted space audit identifying five new rentable areas, expanding revenue potential
- Managed weekly events while overseeing client communications, contracts, and brand experience standards
Williamsburg Music Center
Marketing Manager
Dec 2011 - Jun 2013
Williamsburg Music Center is a historic community-based live music venue in Brooklyn, NY, hosting emerging and established artists across multiple jazz genres. The venue serves as a cultural hub for local audiences, offering curated programming and experiential events designed to foster community engagement and support independent talent.
- Led brand revitalization and experiential growth strategy for a community music venue, driving a 200% increase in audience engagement through website redesign, targeted digital campaigns, and strategic event positioning.
- Expanded weekly programming from one to three shows, strengthening venue demand and community presence through integrated online and in-person marketing initiatives.