Chris P.

• Category Consultant for e-commerce gifting business spanning eight EMEA countries, specializing in flowers, confectionary, and fragrances
• Advise clients, including BCG, Bain, KPMG, Deloitte, and Accenture on category strategy by defining long-term growth visions and aligning priorities with market trends and business objectives.
• My consulting expertise includes:
• Branding: Develop end-to-end branding strategy around product lines, expansions, collaborations, USP, customer profile, voice, digital, social and in store marketing
• Agile Product Development: Maximize the design, creation, and commercialization of relevant product for the consumer in a nimble, responsive and seasonless manner
• Portfolio Management: Benchmark and design omni channel merchandising operating models including organization structure, roles, processes, KPIs
• Price Optimization: Analyze assortment and promotional activities to drive higher sales, margin, and profitability

• Category Consultant for e-commerce gifting business spanning eight EMEA countries, specializing in flowers, confectionary, and fragrances
• Advise clients, including BCG, Bain, KPMG, Deloitte, and Accenture on category strategy by defining long-term growth visions and aligning priorities with market trends and business objectives.
• My consulting expertise includes:
• Branding: Develop end-to-end branding strategy around product lines, expansions, collaborations, USP, customer profile, voice, digital, social and in store marketing
• Agile Product Development: Maximize the design, creation, and commercialization of relevant product for the consumer in a nimble, responsive and seasonless manner
• Portfolio Management: Benchmark and design omni channel merchandising operating models including organization structure, roles, processes, KPIs
• Price Optimization: Analyze assortment and promotional activities to drive higher sales, margin, and profitability

• In this role, I led global merchandising strategies, product assortments, and high-profile collaborations to drive significant sales growth and brand relevance. I was responsible for overseeing design approval, managing licensed partnerships, and transforming eCommerce and wholesale strategies to optimize market performance.
• Key Accomplishments:
• Sales Growth: Drove over $1B in sales by leading trend strategies and product assortments for 40 global licensed partnerships.
• Strategic Collaborations: Spearheaded high-profile collaborations with Pantone, Lingua Franca, Sofia Chang and more, elevating the brand’s product offering.
• Market Strategy: Developed and executed a comprehensive label and distribution strategy for Kenneth Cole and Reaction, addressing both full-price and off-price market segments.
• Category Revitalization: Relaunched Women’s and Men’s Sportswear categories, increasing global sales by $20M and enhancing brand relevance.
• E-Commerce Optimization: Boosted sales by 50% by revamping the eCommerce strategy, introducing exclusive products, and reducing promotions, while using data-driven insights to optimize product assortment and inventory.
• Wholesale Transition: Transitioned the women’s footwear business to licensed partnerships, generating $40M in wholesale sales.
• Profitability Growth: Achieved a 100% increase in profitability by overseeing global product experiences and shifting eCommerce operations from third-party to owned platforms.

• In this role, I led omni-channel merchandising activities across the Americas, overseeing a team of 9 Managers and 40 indirect reports. I was responsible for driving sales, optimizing assortments, and implementing strategies across a diverse range of retail locations, wholesale businesses, and eCommerce platforms.
• Key Accomplishments:
• Sales Leadership: Championed $400M+ in annual sales by managing merchandising for 228 full-price and outlet locations, 75 wholesale concessions, and 5 eCommerce sites across the U.S., Canada, Mexico, and Brazil.
• Revenue Growth: Drove a 125% increase in sales and a 200% growth in gross margin by launching Macy’s online/store concessions.
• ECommerce Success: Achieved a 40% surge in eCommerce sales by leading a successful site re-launch and optimizing the merchandise mix.
• Outlet Business Expansion: Delivered $25M in growth for the Outlet Business and improved gross margin by $10M within two years.
• Regional Transformation: Reversed a double-digit downtrend, achieving a 35% YoY sales increase and a 20% improvement in gross margin within 12 months by transforming the underperforming Americas region.
• Assortment Optimization: Improved sell-through by 5 points by optimizing assortments in athleisure, sneakers, knitwear, and outerwear, while reducing formalwear and suits.
• Concession Store Growth: Increased concession store sales by 45% by recalibrating assortments based on account and location, alongside updated promotional and digital strategies.

• Key Accomplishments:
• Sales Leadership: Drove $2B in annual sales by developing and executing eCommerce and omni-channel strategies, overseeing merchandising for stores and the eCommerce site across multiple regions.
• Seasonal Strategy Development: Formulated seasonal merchandise strategies and storytelling, leading cross-functional teams in creative, site merchandising, social media, visual merchandising, and store operations.
• Sell-Through Improvement: Improved sell-through by 5 percentage points by leading a task force on markdown promotions and assortment planning tools.
• Ecommerce Growth: Achieved a 60% increase in sales and a 40% boost in traffic by playing a key role in revitalizing eCommerce sites.
• Cost Reduction: Reduced overhead costs by $750K by establishing an omni-channel merchandising team and restructuring buying offices.
• Global Brand Consistency: Increased full-price sell-through by 8 percentage points by enhancing and optimizing global brand consistency across channels.
• Leadership: Led a team of 5 Directors and 30 indirect buyers, guiding the development and execution of strategies for digital and eCommerce channels.

NY Brands Studio specializes in developing private brand products for the retail industry.

• In this role, I was responsible for driving results across multiple categories, including Women’s Sportswear, Private/Proprietary Brands, Evening, Special Sizes, Coats, Swimwear, and Children’s.
• Key Accomplishments:
• Merchandising Leadership: Led merchandising strategies for a $300M business, overseeing 200+ vendors across 60 stores and digital channels.
• P&L Management: Managed a $2.5M P&L, leading a top-performing buying team of 6 direct reports and 25 indirect reports.
• Sales Growth: Contributed to a $6M sales increase by creating and implementing effective product merchandising strategies.
• Brand Development: Developed branded and private label products, launching a new bridge sportswear segment with brand development, marketing initiatives, and in-store programs.
• Private Label Success: Boosted private label and proprietary brand sales by $25M, achieving the highest gross margin with a 500 basis point improvement.
• ECommerce Expansion: Expanded Saks.com sales from 10% to 30% of total sales by diversifying brand options and introducing promotional items.
• Gross Margin Improvement: Improved branded gross margin by 100 basis points and achieved a 10% sales uplift through exclusive products, consignment agreements, and vendor allowances.

• Key Accomplishments:
• Team Leadership: Led a team of 4 in managing Saks Fifth Avenue’s largest vendor, St. John, across 58 stores and online, overseeing an $80M annual sales volume.
• Sales and Margin Growth: Achieved a 24% increase in sales and a 25% improvement in gross margin through strategic product classification, fringe sizing initiatives, and enhanced marketing strategies.
• Turnaround Success: Reversed a double-digit sales decline, delivering 25% year-over-year growth and surpassing sales plan targets.

• Key Accomplishments:
• Sales and Margin Growth: Achieved a 32% sales increase and a 400 basis point margin improvement by successfully launching new private brand categories.
• Vendor Management: Oversaw 8 vendor businesses with a team of 3 associate and assistant buyers, driving over $60M in annual sales across omni-channel platforms and 45 retail stores.
• Key Item Success: Increased Ralph Lauren sales by 30% through a focused key item cashmere program.

• Key Accomplishments:
• Team Leadership and Vendor Management: Led a team of 4 in managing a $55M+ annual volume across omni-channel platforms and 45 retail stores, including a vendor portfolio with Giorgio Armani, Calvin Klein, and Donna Karan.
• Business Growth: Drove 24% year-over-year growth in the Armani business while increasing full-price sell-through by 10 percentage points.
• Planning and Forecasting: Led the planning and forecasting for $800M in annual sales of designer apparel, setting and achieving sales, turnover, and profit objectives through effective inventory management.