Davide B.

Experience

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  Pulsar

  Global VP, Brand & Content Marketing

  Nov 2023 - Present

  Audience Intelligence. Go beyond traditional social listening & media monitoring.

  • Lead global brand and content marketing across APAC and selected global markets.
  • Own regional go-to-market strategy and coordinate cross-border campaigns.
  • Manage brand positioning, creative direction and external thought leadership.
  • Oversee content publishing and social amplification for product launches and research.
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  Pulsar Group

  VP Brand & Content

  Nov 2023 - Present

  Powering a world of audience-first communication. Pulsar Group is a tech innovator, delivering high quality SaaS products that address the fundamental business needs of more than 6,000 global brands in the PR, communications and marketing industries. We help them understand what’s important to their customers and their brand as they navigate a constantly changing world of politics, news and social media. At the same time, we provide practical tools and information they can use to ensure their communications are relentlessly effective in building awareness, reputation and engagement. Our evolving portfolio includes Isentia, the market-leading media monitoring and audience insights provider in APAC; Pulsar the global audience intelligence and social listening platform; Vuelio, the platform that helps organisations make their stories matter, and ResponseSource, a network that connects media and influencers to the resources they need. The world of marketing, communications, politics and influence is constantly changing, which is why we’re a first-mover, constantly investing in our people, products and services to keep our clients ahead. Pulsar Group is listed on AIM and our technology is used by more than 6,000 global organisations every day, from blue-chip enterprises and communications agencies to public sector organisations and not-for-profits.

  • Lead brand and content for the corporate group across multiple SaaS brands.
  • Coordinate cross-brand narratives and group-level communications strategy.
  • Drive alignment between product marketing, corporate affairs and sales enablement.
  • Oversee creative direction for investor and stakeholder communications.
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  Various Companies

  Story & Editorial Strategy Advisor

  Jan 2011 - Present

  Working on various projects and roles

  • I help leadership teams define what their company should say and how to best say it to achieve business goals.
  • I advise on brand positioning, identity, story and strategic narratives.
  • I advise on message, editorial, content and social media marketing strategy.
  • Worked with Fortune Global 1000, PE-backed and startup companies in wireless networking, smart cities/IoT, VC, consumer web and B2B tech.
  • I give talks, webinars, and lead workshops for teams to use story and content to meet business goals.
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  Pulsar

  VP, Brand & Content Marketing

  Dec 2022 - Mar 2024

  • Directed brand and content initiatives to raise Pulsar’s market profile.
  • Built and executed content programs to support product adoption and sales.
  • Led partnerships, analyst relations and key external communications.
  • Coordinated social, events and campaign execution across markets.
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  Pulsar

  VP of Marketing

  Jan 2019 - May 2023

  • Pulsar is an audience intelligence platform: we help organizations understand their audiences and create messages that will resonate with them.
  • Pulsar operates at the intersection of consumer insights and research around public opinion, brand / content / social strategy & analytics, reputation intelligence, and consumer trends.
  • I oversee all brand, product & content marketing initiatives, from branding & design to customer marketing and partnerships.
  • I oversee research and insights, content publishing, analyst and influencer relations, social media and campaign management.
  • I help set strategy for all other Pulsar marketing activities, from lead and demand generation to SEO & SEM, event marketing, awards and email marketing.
  • Content & creative sit at the heart of Pulsar's marketing strategy.
  • We publish weekly in-depth research reports using social, news, forum, search, and audience data.
  • Reports cover topics from gut health and the microbiome to alternative protein, consumer tech, crypto & blockchain, ESG, beauty & fashion, and more.
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  Accurat

  Advisor

  Jan 2019 - Nov 2020

  Accurat is the Data-Native Design Company. > Accurat Studio is dedicated to creating data-native experiences for branding, cultural spaces, and digital interactions. We collaborate with marketing and communication leaders to transform raw data into compelling stories, immersive activations, and strategic assets that elevate brands and engage audiences. > Accurat Tech is focused on the rapid prototyping and design of intelligent data-native systems and software. We work with tech startups and forward-thinking enterprises to develop innovative digital products, seamlessly integrating AI, automation, and advanced visualization to build the next generation of tools and platforms.

  • Provided strategic advice on data-native design and exhibition concepts.
  • Guided product and prototyping decisions for intelligent visualization systems.
  • Supported cross-disciplinary collaborations between design, engineering and editorial teams.
  • Advised on storytelling and experiential activations for cultural and brand projects.
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  Pulsar

  Editorial Strategy Advisor

  Jan 2018 - Dec 2018

  • Advise on editorial strategy to align content with audience intelligence insights.
  • Shape story frameworks and narrative arcs for long-form and pillar content.
  • Develop editorial calendars and coach writers on message discipline.
  • Support integration of research outputs into public-facing thought leadership.

• Fleisure

  Founder & CEO

  Apr 2012 - Jan 2018

  Fleisure is a company.

  • Founded an iPhone and Android app to track free‑time activities and organise wish lists.
  • Designed the app to help users keep and manage things they want to do in their leisure time.
  • App selected multiple times by Apple's Italian App Store as a 'best new app.'
  • Secured features in Corriere della Sera, Sole 24 Ore and RAI, and published US weekly emails on books and films.
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  AFP

  Reporter

  Jan 2010 - Oct 2010

  AFP is a leading global news agency providing fast, comprehensive and verified coverage of the events shaping our world and of the issues affecting our daily lives. Drawing from an unparalleled news gathering network across 150 countries, AFP is also a world leader in digital verification. With 2,600 staff representing 100 different nationalities, AFP covers the world in six languages, with a unique quality of multimedia storytelling spanning video, text, photos and graphics.

  • Reported, wrote and broke news and features from Italy and the Vatican.
  • Specialised in business and economics reporting.
  • Covered technology stories and developments across regional markets.
  • Reported on food, arts and culture topics with on-the-ground reporting.
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  The Wall Street Journal

  Reporter, Assistant Correspondent

  Sep 2008 - Oct 2009

  WSJ online coverage of breaking news and current headlines from the US and around the world.

  • Researched and reported general and corporate news from Italy and France.
  • Wrote features on business and market developments in the region.
  • Supported senior correspondents with investigative and daily coverage.
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  The Wall Street Journal

  Reporting Intern

  Jun 2008 - Aug 2008

  • Assisted newsroom reporting and research on business and tech beats.
  • Supported story development, fact‑checking and source verification.
  • Compiled data and background for features and daily coverage.
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  Il Riformista

  Reporter, freelance

  Jan 2008 - Dec 2008

  Nel tempo degli slogan, il riformista studia, propone, lotta. Poi sbaglia, cade, riparte. Ma sempre a viso aperto, sempre animato dalla passione per la realtà, non per l’ideologia

  • Contributed freelance reporting and commentary for Il Riformista.
  • Covered political and cultural stories with on‑the‑ground reporting.
  • Produced features and opinion pieces for the newspaper and digital editions.
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  Business Insider

  Intern

  Jan 2007 - Dec 2007

  What you want to know about business. A section of Insider.

  • Interned at Business Insider (Silicon Alley), supporting tech and business coverage.
  • Researched market trends and assisted reporters with sourcing and data.
  • Drafted news briefs and contributed to digital story workflows.
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  Foreign Policy

  Researcher

  Jan 2006 - Jan 2006

  The Global Magazine of News and Ideas

  • Conducted research to support in‑depth analysis on international affairs.
  • Prepared briefing materials and backgrounders for editorial teams.
  • Compiled and verified sources for long‑form and policy‑focused articles.

• Musikethos.org

  Co-founder

  Jan 2006 - Dec 2009

  Musikethos.org is a company.

  • Co‑founded Musikethos.org to develop music‑related initiatives and programming.
  • Defined strategic vision and early product direction for the organisation.
  • Built partnerships and networks within the music and cultural sectors.