Deana K.

Experience

• 

  Crossroads Live

  General Manager

  May 2023 - Present

  • Crisis Management | Strategic Planning | Problem-Solving
  • Oversee teams of 60+ across multiple productions, ensuring seamless operations and efficiency.
  • Negotiate union and non-union contracts for creatives and touring company members, ensuring compliance and equity.
  • Successfully transitioned a non-union production to full union status, navigating complex labor regulations.
  • Manage multimillion-dollar budgets, consistently delivering productions under budget without compromising quality.
  • Drive strategic financial and operational planning to optimize resources and streamline workflows.
• 

  Base Entertainment

  Vice President, Business Management

  Sep 2018 - Apr 2023

  • Financial Oversight | SVOG Filings | Insurance Management
  • Solely managed all financial aspects of a shuttered production during the pandemic while overseeing the development of a new theater.
  • Successfully opened four full productions within three months, ensuring financial and operational stability.
  • Reconciled two separate SVOG filings and managed a complex insurance claim, securing critical funding while maintaining compliance.
  • Maintained fiscal oversight during unprecedented challenges, ensuring continuity and financial accountability.

• Farrington Entertainment & Productions

  Assistant General Manager and Company Manager, BAZ; a musical tour de force

  Dec 2016 - Sep 2018

  • Complex Negotiations | High-Stakes Management | Compliance
  • Effectively guided a union cast through a complex contract renegotiation, ensuring a fair resolution while maintaining team morale.
  • Partnered with the entertainment department at one of the largest independent casino resorts in Las Vegas to align operational and financial objectives.
• 

  Steiner Leisure Limited

  Licensed Massage Therapist

  Aug 2014 - Dec 2016

  • Personalized Therapeutic Care | Adaptability | Client Retention | Professional Development
  • Earned professional massage license while working full-time; gained hands-on experience at a prestigious spa on the Las Vegas Strip.
  • Applied training and practical experience to deliver specialized care for athletes, gymnasts, and dancers in theatrical productions.
  • Consistently exceeded both personal and company sales goals, ranking in the top 10% of earners.
  • Utilized strong customer service and sales skills to cultivate a loyal client base, driving business growth and enhancing client retention.

• Dodgers Properties

  Assistant Company Manager, Jersey Boys Vegas

  Sep 2011 - Mar 2014

  Dodgers Properties is a company.

  • Managed daily operations and logistics for the Jersey Boys production in Las Vegas.
  • Coordinated with cast and crew to ensure seamless performances.
  • Handled scheduling, budgeting, and administrative tasks to support the production team.
• 

  Spiegelworld

  House Manager, Absinthe / Associate Company Manager, Rose.Rabbit.Lie.

  Sep 2010 - Jul 2014

  • Non-Traditional Venue Management | Staff Training & Supervision | Crowd Management
  • ASSOCIATE COMPANY MANAGER (March 2014 – July 2014)
  • HOUSE MANAGER (September 2010 – September 2011)
  • Supervised and counseled a team of 250+ employees, including international performers, ground-marketing teams, and ushers.
  • Developed crisis management protocols and standard operating procedures for two immersive venues.
• 

  DAVID A. STRAZ JR. CENTER FOR THE PERFORMING ARTS

  Company and Programming Manager

  Feb 2009 - Jun 2010

  • Strategic Planning | Team Leadership | ROI Optimization
  • Contributed to the pre-Broadway run of Wonderland; collaborating with Actor’s Equity to develop a specialty single-employer agreement; helping generate over $1 million in revenue and delivering the project under budget.
  • Promoted to Programming Manager post-project, driving revenue growth, expanding access to diverse programming, and optimizing operational performance.

• Alan Wasser Associates

  Assistant Company Manager, A Chorus Line national tour

  Mar 2008 - Feb 2009

  Alan Wasser Associates is a company.

  • Oversaw tour logistics and operations for A Chorus Line across multiple cities.
  • Facilitated communication between production staff and venue management.
  • Ensured compliance with union regulations and contractual obligations.
• 

  Marion Theater

  Theatre Manager

  Oct 2007 - Jan 2008

  Ocala theatre that shows first run movies. Also available for rental and special events. Located in historic downtown Ocala.

  • Managed daily operations of the Marion Theater, including staff supervision and customer service.
  • Developed marketing strategies to increase attendance and event bookings.
  • Coordinated special events and private rentals to maximize theater utilization.

• Charlotte Wilcox & Co

  Assistant Company Manager, Dirty Rotten Scoundrels national tour

  Jun 2006 - Aug 2007

  Charlotte Wilcox & Co is a company.

  • Coordinated logistics and travel arrangements for the national tour of Dirty Rotten Scoundrels.
  • Managed budgets and financial reporting for the tour.
  • Liaised with local venue managers to ensure smooth operations at each location.

• Max Merchandising, LLC

  Retail Sales Associate/Manager

  Feb 2005 - Jun 2006

  Max Merchandising is a full-service, boutique merchandising company specializing in Live Entertainment Events and Immersive Experiences.

  • Led retail sales operations for Broadway and touring productions, including Mamma Mia and Rent.
  • Developed and implemented merchandising strategies to enhance audience engagement.
  • Managed inventory and sales reporting for multiple productions.

• Actors'​ Equity Association

  Business Representative

  Nov 2002 - Jun 2005

  • Collective Bargaining | Grievance Management | Stakeholder Liaison | Contract Enforcement
  • Oversaw theatrical showcase applications, ensuring full compliance with policies and enforcing contractual guidelines to safeguard integrity.
  • Analyzed bond, pension, and health payments, collaborating with Producers to identify and resolve discrepancies in a timely manner.
  • Liaised with Actors, Producers, and Committee/Council members, providing expert guidance on Code and Contract-related issues and fostering collaborative relationships.
  • Promoted to Business Representative within one year of employment for exceptional performance and contributions to company success.
• 

  Clinique

  Sales Floor Associate

  Jun 2001 - Sep 2002

  Clinique is a dermatologist-created cosmetic brand that manufactures and markets skin care, makeup, and fragrance products.

  • Boosted quarterly sales by 30%, earning top recognition for overall sales performance.
  • Managed inventory and ensured product availability to meet customer demand.
  • Provided expert skincare advice to enhance customer satisfaction and loyalty.
• 

  Disney Theatrical Group

  Retail Sales Associate

  Mar 2001 - Sep 2004

  DISNEY THEATRICAL GROUP (DTG) operates under the direction of Thomas Schumacher and is among the world’s most successful commercial theatre enterprises, bringing live entertainment events to a global annual audience of more than 19 million people in more than 50 countries.

  • Recognized five times with the "Get with the Program" award for outstanding performance.
  • Enhanced customer experience through effective communication and product knowledge.
  • Collaborated with vendors to optimize retail operations for touring productions.
• 

  E! Entertainment Television

  Rights & Clearances Coordinator

  May 2000 - Mar 2001

  • Music Publishing Rights | Usage Rights Compliance | Cross-Functional Collaboration
  • Secured clearance for feature film clips, still images, network and cable television footage, and music publishing rights, ensuring full compliance with licensing agreements.
  • Managed and supervised a 24-member domestic and international network production team, overseeing the creative process to guarantee proper material usage and adherence to clearance protocols.
  • Developed and implemented comprehensive training programs across multiple departments, enhancing staff proficiency in clearance policies, procedures, and industry best practices.
• 

  Kimberly-Clark / Safeskin

  Customer Service Rep

  Oct 1997 - May 2000

  We're a tool for connecting followers to your entire online world — not just one feed.

  • Implemented upselling and cross-selling strategies to increase customer retention.
  • Utilized CRM software to manage customer interactions and improve service delivery.
  • Developed retention strategies that improved customer satisfaction and loyalty.
• 

  Warner Bros. Entertainment

  Sales Associate

  Sep 1997 - Apr 2000

  WARNER BROS. ENTERTAINMENT INC. broad-based entertainment company in the creation, production, distribution, licensing and marketing of all forms of entertainment.

  • Executed merchandising strategies to enhance product visibility and sales.
  • Engaged with customers to provide personalized service and product recommendations.
  • Contributed to revenue growth through effective sales techniques and customer engagement.
• 

  Morgan Lewis

  Paralegal

  Nov 1995 - Aug 1997

  We provide innovative and technically outstanding legal solutions, underpinned by an intimate understanding of our clients' businesses and the industries in which they operate.

  • Conducted case law analysis and assisted in trial preparation for complex legal cases.
  • Managed case files and documentation to support attorneys in litigation processes.
  • Developed case management strategies to streamline legal operations and improve efficiency.