Casey S.

Seattle, WA, USA

Transforming Strategy into Revenue | Empowering Inclusive Growth through GTM | VP, Operations @ Mastercard

I help visionary leaders transform mission and strategy into revenue through a scalable go-to-market infrastructure, accelerated by a workforce community that engages both employees and cross-functional teams. By prioritizing a well-supported workforce, we unlock efficient scaling and sustainable growth.

In my 10+ years of experience, I have served twice as a marketing Chief of Staff (in both a high-scale startup and a global enterprise) and most recently worked as VP, Operations at Mastercard, w…

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Work

Driving Integration & Operational Excellence at Scale
After a multi-year series of acquisitions, six acquired marketing teams operated in silos with separate budgets, inconsistent KPIs, and fragmented reporting. This created inefficiency and made it nearly impossible to measure ROI or present a unified presence to customers.

Approach
Centralized ownership of a $23M marketing budget within 30 days.
Designed and implemented a new KPI/OKR framework in 60 d…
Building a High-Trust Culture Across Acquired Teams
Following multiple acquisitions, employee engagement had eroded due to change fatigue. Silos persisted, leaders struggled to unify go-to-market, and employee morale dropped.

Approach
Launched biweekly office hours, book clubs, and operational pods to foster peer-to-peer collaboration.
Stood up the first employee engagement working group at 180 days to formalize employee voice.
Created horizo…
Forecasting & Growing Revenue Through Data-Driven Collaboration
Sales and marketing planning cycles were historically “gut-driven,” creating unrealistic targets, budget inefficiencies, and misalignment on pipeline strategy in a competitive market.

Approach
Launched a unified annual planning cycle within 30 days, executed across 90 days.
Benchmarked historical funnel conversions against industry standards.
Partnered with sales to identify conversion gaps and a…
Embedding Accountability, Transparency & Operational Efficiency
As the company scaled past 150 employees, internal communication fractured. Lack of structure led to duplication, wasted time, and a gap in visibility around marketing’s impact.

Approach
Owned the “Accountability – Visibility – Transparency” initiative.
Built a communications hub to unify sprint tracking, OKRs, dashboards, and knowledge repositories.
Established a semimonthly newsl…

Experience

Mastercard
vice president, operations
Jul 2024 - Present
Global leader in payments and cybersecurity; $25B+ revenue, 29K+ employees; Security Solutions org ($5B + revenue) within Mastercard Services supports Fortune 100 and enterprise clients worldwide.
- Managed global team of ≤ 8 responsible for operationalizing net-new Business Integration and Excellence (BIE) function during reorganization of Mastercard business divisions; reported to SVP of BIE and worked in support of $5B product area.
- Within first 90 days, established rhythm of the business for new BIE function of 60+ global employees with four distinct sub-functions from product development to product synergies.
- Managed $14M budget and line-item reconciliation to deliver high-impact programs with measurable ROI while reporting accurate semimonthly forecasts to finance through the year.
- Established functional annual objectives/key results (OKRs), 2021-2025, to demonstrate revenue impact while ensuring direct support of company objectives.
- Executed quarterly learning sessions, culture building gatherings, and town halls to ensure deep ties and strong communication for employees located around the globe.
Mastercard
chief of staff, head of strategy and operations
Oct 2022 - Present
Global leader in payments and cybersecurity; $25B+ revenue, 29K+ employees; Cyber & Intelligence division ($5B+ revenue) supports Fortune 100 and enterprise clients worldwide.
- Managed global team of ≤ 5 operationalizing net-new market-facing function of 70+ employees during consolidation of acquired marketing, communications, and event teams; reported to SVP of Product Engagement and Experience Team supporting $5B division.
- Managed $23M discretionary budget for strategic initiatives: new process controls reclaimed $500k in mis-categorized funds and produced 70% reduction in finance inefficiencies with 100% compliance
- After establishing the process, aligning technology, and engaging key stakeholders, delivered monthly metrics reports and developed quarterly business reviews showcasing progress on OKRs and market impact of our campaigns and programs.
- Held semi-monthly office hours, monthly team-building, and quarterly learning sessions to increase team resiliency and deepen global/cross-functional relationships for a function facing high change fatigue and organizational uncertainty.
- Promoted from Director, Operations to VP, Strategy and Operations nine months into tenure as the scale, complexity, and cultural challenges of acquisition integration were fully understood and my remit was expanded.
Ekata, a Mastercard company
chief of staff, head of business operations
Oct 2020 - Nov 2022
Global B2B SaaS identity verification; (≤ 300 employees and ≤ $100M+ ARR; global clients in fintech, ecommerce, and digital marketplaces.
- Led global marketing business operations, scaling processes to support company’s transition from startup to enterprise readiness to integration into Mastercard.
- Centralized intake and reporting for all campaigns (25+ globally/month) and administered $12.5M budget; improved ROI analysis by building reports using Salesforce, Tableau, and Marketo to analyze lead pipeline, delivering actionable insights to executives
- Led cultural stability and cohesion during 53% headcount growth by introducing new communication platforms and change management programs.
Ekata, a Mastercard company
global events sr. marketing program manager
Aug 2018 - Sep 2020
Global B2B SaaS identity verification; (≤ 300 employees and ≤ $100M+ ARR; global clients in fintech, ecommerce, and digital marketplaces.
- Owned strategy and execution for 35 global events, touching $2.8M in MRR with $1M budget.
- Launched inaugural customer summit to introduce new company brand and roadmap to 90+ customers, touching $430K MRR, and initiating a $115K MRR opportunity.
- Developed the field event program to nurture bottom of the funnel leads within target prospect accounts; accelerated a deal 6x the value of the event cost.
Juniper Networks
marketing program manager
Jul 2013 - Jul 2018
Multinational networking hardware/software, $5B annual revenue, 10,000+ employees; serves enterprise and service provider clients worldwide.
- Directed 24 global go-to-market event programs (avg. $650K/event and 80-450 attendees), achieving 91%+ average CSAT and 33% growth in engagement.
- Developed and implemented strategy for social media and executive communications, training field partners and C-suite leaders to amplify reach and drive customer engagement.
- Built and managed content creation programs to align global messaging and support quarterly sales/revenue targets.