Ed C.

FOUNDATION FINANCIAL STRATEGIES LLC provides strategic CFO services to start-ups, small businesses, and growth companies.

• Provide strategic CFO services to start-ups, small businesses and growth companies.
• Designed and developed forecast model for 150+ active and pipeline projects.
• Created 13-week cash forecast providing management team with insight into potential shortfall in cash operations.
• Developed KPI dashboard providing management with data for strategic operational initiatives enabling margin growth.
• Engaged by landscaping start up company to establish and automate accurate financial and accounting processes.
• Developed Revenue Recognition Process.
• Developed automated reporting process for timely financial statement presentation.
• Reviewed GL activity and reclassified entries to be in compliance with GAAP.
• Represented 2 multi-million-dollar companies managing the post-merger integration of financial and accounting systems.
• Built synergy and collaboration, facilitating a smooth transition.
• Negotiated reduced outstanding balances with vendors.
• Performed purchase price allocation.

Evette is a relief staffing partner that empowers veterinary professionals with personalized relief assignments and support, partnering exclusively with top-tier relief veterinarians.

• Oversaw finance, treasury, accounting, FP&A and legal during company growth from $13MM to $45MM.
• Managed financial and operational reporting, cash management, budgeting, and weekly and monthly forecasting.
• Developed a location-specific pricing model.
• Presented consolidated financial reports and forecasts to CEO, executive team, board of directors and investors.
• Obtained a $2M line of credit to support expansion.
• Created and implemented forecasting, cash management and budget reporting, including weekly/monthly sales forecasting and revenue analysis.
• Developed real-time performance analysis to help production teams fulfill customer needs and reduce guaranteed salary payouts.
• Instituted treasury management practices to diversify cash positions and increase ROI on excess cash.
• Increased cash flow by implementing reduced payment terms, an online payment portal, and an accelerated cash collection process, maintaining less than 1% of revenue in bad debt.

• $15MM VC/PE backed Marketing as a Service company promoting sustainable behavior and recycling education to 4M+ members through rewards and ecommerce divisions, contracted with waste haulers and municipalities.
• Acquired by RTS-Recyclebank in 2019
• Specifically recruited by preceding CFO to restructure accounting and finance departments and improve monthly close, financial reporting, budgeting and forecasting process to be in accordance with GAAP.
• Presented monthly and annual financial reports to BOD and Investors.
• Developed and maintained 13-week cash forecast reviewed daily with CEO.
• Oversaw HR / Payroll, customer service, IT, legal and operations of US and International staff.
• Managed financial and operational reporting, treasury, budgeting and monthly forecasting.
• Directed due diligence and executive reporting for the sale of the company. Developed M&A Financial, Management, Operational Reporting and Metrics.
• Oversaw 401K and bonus programs. Negotiated benefit and insurance offerings to employees.
• Subject matter expert for audits and tax compliance.
• Key Achievements:
• Designed detailed EBITDA focused forecasting and budgeting reports with financial performance and trend analysis.
• Reduced debt by $13MM while maintaining cash reserves and reducing operating costs.
• Identified $10MM in overstated reserves from review of legacy financial agreements.
• Lowered monthly closing from 15 days to 7 days by improving efficiency and streamlining processes.

• $$15MM VC/PE backed Marketing as a Service company promoting sustainable behavior and recycling education to 4M+ members through rewards and ecommerce divisions, contracted with waste haulers and municipalities.
• Acquired by RTS-Recyclebank in 2019
• Specifically recruited by preceding CFO to restructure accounting and finance departments and improve monthly close, financial reporting, budgeting and forecasting process to be in accordance with GAAP.
• Presented monthly and annual financial reports to BOD and Investors.
• Developed and maintained 13-week cash forecast reviewed daily with CEO.
• Oversaw HR / Payroll, customer service, IT, legal and operations of US and International staff.
• Managed financial and operational reporting, treasury, budgeting and monthly forecasting.
• Directed due diligence and executive reporting for the sale of the company. Developed M&A Financial, Management, Operational Reporting and Metrics.
• Oversaw 401K and bonus programs. Negotiated benefit and insurance offerings to employees.
• Subject matter expert for audits and tax compliance.
• Key Achievements:
• Designed detailed EBITDA focused forecasting and budgeting reports with financial performance and trend analysis.
• Reduced debt by $13MM while maintaining cash reserves and reducing operating costs.
• Identified $10MM in overstated reserves from review of legacy financial agreements.
• Lowered monthly closing from 15 days to 7 days by improving efficiency and streamlining processes.

• $$25MM Founder-led for-profit professional women’s network organization with 850K members. Acquired by Professional Diversity Network, Inc. (NASDAQ:IPDN) in 2014.
• Created financial reports, forecasts, budgets and presentation to executive team and investors.
• Directed accounting functions and designed processes for cash management, A/P, A/R, P&L and payroll in accordance with PCAOB standards in preparation for IPO.
• Developed product line margin analysis and inventory control procedures.
• Implemented daily sales to cash reconciliation.
• Subject matter expert for audits and tax preparation.
• Completed ERP conversion to Microsoft Dynamics and developed SOPs.
• Led financial due diligence for acquisition by public company and integration of accounting departments.
• Key Achievements:
• Achieved $4.8MM in added cash flow per year by negotiating extended terms with vendors.
• Negotiated a $400K monthly line of credit to ensure cash flow requirements were met.
• Reduced negative reporting with CC companies by redesigning chargeback review process.
• Created benchmark metrics and KPI’s for sales performance reviews and commission calculations.

• $$150MM Family Owned, rare and fine wine auction house, retail wine merchant, e-commerce, wine storage and wine education organization with operations in US and Hong Kong.
• Directed all financial operations across 6 business units in the US and Asia with full responsibilities for inventory, payroll, forecasting, budget preparation and reporting.
• Prepared foreign tax filings and responsible for foreign and domestic audits.
• Developed finance department policies, procedures and standards that included training of staff.
• Directed implementation of cash management process and ERP system.
• Designed and developed Business Unit Financial, Management and Operational reports within ERP.
• Key Achievements:
• Negotiated a $518K sales tax liability reduction and identified $100K in legacy sales tax overpayments.
• Migrated $3MM+ inventory to perpetual tracking system to reduce shrink and improve visibility of breakage, marketing and promotional stock.

• Division of Marsh McLennan Companies (NYSE:MMC)
• $$55MM Global brand identity management consulting company.
• Hired to assume Controller responsibilities within 3 months while existing Controller went out on leave.
• Managed all accounting and FP&A functions for 3 business units in the US, Latin America, Europe, Asia and the Middle East.
• Presented monthly revenue, variance analysis and financial reports to CEO and executive committee.
• Implemented controls and processes for Fixed Assets, AR, AP, Invoicing and Sales Performance.
• Automated AP invoice approval process.
• Designed and implemented fixed asset management system.
• Led M&A due diligence and managed/coached global staff.
• Key Achievements:
• Increased accuracy and timeliness of timesheet submission to 98% by designing a web-based timekeeping system (TKS) that updated daily with project forecasting and percentage of completion features.
• Designed web-based resource availability system increasing staff utilization rates 20%.
• Developed project accounting budget and pricing model for RFP and client proposal submission.
• Created consolidated budget and forecast model incorporating multi-currency conversion.

RSM US LLP is the leading U.S. provider of assurance, tax and consulting services focused on the middle market.

• Prepared monthly and annual financial statements and performed account reconciliations to support accurate reporting.
• Led month-end close activities and variance analysis for management and client reporting.
• Managed journal entries, accounts payable, accounts receivable, and payroll reconciliations.
• Supported external and internal audit requests and compliance testing for clients.
• Contributed to client assurance, tax, and consulting engagements with financial analysis and documentation.