Ed C.

Experience

• FOUNDATION FINANCIAL STRATEGIES LLC

  Founder

  Jun 2019 - Present

  FOUNDATION FINANCIAL STRATEGIES LLC provides strategic CFO services to start-ups, small businesses, and growth companies.

  • Provide strategic CFO services to start-ups, small businesses and growth companies.
  • Designed and developed forecast model for 150+ active and pipeline projects.
  • Created 13-week cash forecast providing management team with insight into potential shortfall in cash operations.
  • Developed KPI dashboard providing management with data for strategic operational initiatives enabling margin growth.
  • Engaged by landscaping start up company to establish and automate accurate financial and accounting processes.
  • Developed Revenue Recognition Process.
  • Developed automated reporting process for timely financial statement presentation.
  • Reviewed GL activity and reclassified entries to be in compliance with GAAP.
  • Represented 2 multi-million-dollar companies managing the post-merger integration of financial and accounting systems.
  • Built synergy and collaboration, facilitating a smooth transition.
  • Negotiated reduced outstanding balances with vendors.
  • Performed purchase price allocation.
• 

  Evette

  Chief Financial Officer

  Jan 2024 - Aug 2025

  Evette is a relief staffing partner that empowers veterinary professionals with personalized relief assignments and support, partnering exclusively with top-tier relief veterinarians.

  • Oversaw finance, treasury, accounting, FP&A and legal during company growth from $13MM to $45MM.
  • Managed financial and operational reporting, cash management, budgeting, and weekly and monthly forecasting.
  • Developed a location-specific pricing model.
  • Presented consolidated financial reports and forecasts to CEO, executive team, board of directors and investors.
  • Obtained a $2M line of credit to support expansion.
  • Created and implemented forecasting, cash management and budget reporting, including weekly/monthly sales forecasting and revenue analysis.
  • Developed real-time performance analysis to help production teams fulfill customer needs and reduce guaranteed salary payouts.
  • Instituted treasury management practices to diversify cash positions and increase ROI on excess cash.
  • Increased cash flow by implementing reduced payment terms, an online payment portal, and an accelerated cash collection process, maintaining less than 1% of revenue in bad debt.

• Recycle Rewards dba Recyclebank - Certified B Corp

  CFO / Vice President Finance (Direct Reports 3, Indirect 10)

  Jan 2015 - Dec 2019

  • $15MM VC/PE backed Marketing as a Service company promoting sustainable behavior and recycling education to 4M+ members through rewards and ecommerce divisions, contracted with waste haulers and municipalities.
  • Acquired by RTS-Recyclebank in 2019
  • Specifically recruited by preceding CFO to restructure accounting and finance departments and improve monthly close, financial reporting, budgeting and forecasting process to be in accordance with GAAP.
  • Presented monthly and annual financial reports to BOD and Investors.
  • Developed and maintained 13-week cash forecast reviewed daily with CEO.
  • Oversaw HR / Payroll, customer service, IT, legal and operations of US and International staff.
  • Managed financial and operational reporting, treasury, budgeting and monthly forecasting.
  • Directed due diligence and executive reporting for the sale of the company. Developed M&A Financial, Management, Operational Reporting and Metrics.
  • Oversaw 401K and bonus programs. Negotiated benefit and insurance offerings to employees.
  • Subject matter expert for audits and tax compliance.
  • Key Achievements:
  • Designed detailed EBITDA focused forecasting and budgeting reports with financial performance and trend analysis.
  • Reduced debt by $13MM while maintaining cash reserves and reducing operating costs.
  • Identified $10MM in overstated reserves from review of legacy financial agreements.
  • Lowered monthly closing from 15 days to 7 days by improving efficiency and streamlining processes.

• Recycle Rewards dba Recyclebank - Certified B Corp

  CFO / Vice President Finance (Direct Reports 3, Indirect 10)

  Jan 2015 - Jan 2019

  • $$15MM VC/PE backed Marketing as a Service company promoting sustainable behavior and recycling education to 4M+ members through rewards and ecommerce divisions, contracted with waste haulers and municipalities.
  • Acquired by RTS-Recyclebank in 2019
  • Specifically recruited by preceding CFO to restructure accounting and finance departments and improve monthly close, financial reporting, budgeting and forecasting process to be in accordance with GAAP.
  • Presented monthly and annual financial reports to BOD and Investors.
  • Developed and maintained 13-week cash forecast reviewed daily with CEO.
  • Oversaw HR / Payroll, customer service, IT, legal and operations of US and International staff.
  • Managed financial and operational reporting, treasury, budgeting and monthly forecasting.
  • Directed due diligence and executive reporting for the sale of the company. Developed M&A Financial, Management, Operational Reporting and Metrics.
  • Oversaw 401K and bonus programs. Negotiated benefit and insurance offerings to employees.
  • Subject matter expert for audits and tax compliance.
  • Key Achievements:
  • Designed detailed EBITDA focused forecasting and budgeting reports with financial performance and trend analysis.
  • Reduced debt by $13MM while maintaining cash reserves and reducing operating costs.
  • Identified $10MM in overstated reserves from review of legacy financial agreements.
  • Lowered monthly closing from 15 days to 7 days by improving efficiency and streamlining processes.
• 

  National Association of Professional Women (NAPW)

  Controller (Direct Reports 4, Indirect 3)

  Jun 2012 - Jan 2015

  • $$25MM Founder-led for-profit professional women’s network organization with 850K members. Acquired by Professional Diversity Network, Inc. (NASDAQ:IPDN) in 2014.
  • Created financial reports, forecasts, budgets and presentation to executive team and investors.
  • Directed accounting functions and designed processes for cash management, A/P, A/R, P&L and payroll in accordance with PCAOB standards in preparation for IPO.
  • Developed product line margin analysis and inventory control procedures.
  • Implemented daily sales to cash reconciliation.
  • Subject matter expert for audits and tax preparation.
  • Completed ERP conversion to Microsoft Dynamics and developed SOPs.
  • Led financial due diligence for acquisition by public company and integration of accounting departments.
  • Key Achievements:
  • Achieved $4.8MM in added cash flow per year by negotiating extended terms with vendors.
  • Negotiated a $400K monthly line of credit to ensure cash flow requirements were met.
  • Reduced negative reporting with CC companies by redesigning chargeback review process.
  • Created benchmark metrics and KPI’s for sales performance reviews and commission calculations.
• 

  Acker Merrall & Condit

  Controller (Direct Reports 3)

  Nov 2010 - Jun 2012

  • $$150MM Family Owned, rare and fine wine auction house, retail wine merchant, e-commerce, wine storage and wine education organization with operations in US and Hong Kong.
  • Directed all financial operations across 6 business units in the US and Asia with full responsibilities for inventory, payroll, forecasting, budget preparation and reporting.
  • Prepared foreign tax filings and responsible for foreign and domestic audits.
  • Developed finance department policies, procedures and standards that included training of staff.
  • Directed implementation of cash management process and ERP system.
  • Designed and developed Business Unit Financial, Management and Operational reports within ERP.
  • Key Achievements:
  • Negotiated a $518K sales tax liability reduction and identified $100K in legacy sales tax overpayments.
  • Migrated $3MM+ inventory to perpetual tracking system to reduce shrink and improve visibility of breakage, marketing and promotional stock.
• 

  Lippincott

  Assistant Controller (Direct Reports 5)

  Jul 1997 - Dec 2009

  • Division of Marsh McLennan Companies (NYSE:MMC)
  • $$55MM Global brand identity management consulting company.
  • Hired to assume Controller responsibilities within 3 months while existing Controller went out on leave.
  • Managed all accounting and FP&A functions for 3 business units in the US, Latin America, Europe, Asia and the Middle East.
  • Presented monthly revenue, variance analysis and financial reports to CEO and executive committee.
  • Implemented controls and processes for Fixed Assets, AR, AP, Invoicing and Sales Performance.
  • Automated AP invoice approval process.
  • Designed and implemented fixed asset management system.
  • Led M&A due diligence and managed/coached global staff.
  • Key Achievements:
  • Increased accuracy and timeliness of timesheet submission to 98% by designing a web-based timekeeping system (TKS) that updated daily with project forecasting and percentage of completion features.
  • Designed web-based resource availability system increasing staff utilization rates 20%.
  • Developed project accounting budget and pricing model for RFP and client proposal submission.
  • Created consolidated budget and forecast model incorporating multi-currency conversion.
• 

  RSM US LLP

  Senior Accountant

  Jan 1994 - Jul 1997

  RSM US LLP is the leading U.S. provider of assurance, tax and consulting services focused on the middle market.

  • Prepared monthly and annual financial statements and performed account reconciliations to support accurate reporting.
  • Led month-end close activities and variance analysis for management and client reporting.
  • Managed journal entries, accounts payable, accounts receivable, and payroll reconciliations.
  • Supported external and internal audit requests and compliance testing for clients.
  • Contributed to client assurance, tax, and consulting engagements with financial analysis and documentation.