Andrea C.

The Inside Track Inc., based in Atlanta, Georgia, specializes in trade show, event, retail, and museum flooring solutions, priding themselves on unmatched customer service and innovative products.

• Spearheaded the integration of Salesforce CRM, vastly improving operational efficiency with a 60% reduction in processing time, achieving 98% order accuracy and saving over $50K in error-related costs.
• Restructured operations post-pandemic by transitioning to an in-house inventory model, resulting in 50% shorter lead times, enhanced quality control, and improved vendor terms that significantly bolstered cash flow.
• Led company-wide efforts consolidating account management teams under unified leadership, eliminating internal conflicts and achieving zero turnover post-pandemic.
• Directed crisis management strategies during COVID-19, obtaining over $300K in aid, pivoting service offerings, and ensuring business continuity despite a 95% revenue loss, successfully rehiring 90% of staff in the recovery phase.

• Transitioned financial systems to cloud-based solutions (QuickBooks Online and Bill.com), reducing bookkeeping time by 60% and enhancing strategic decision-making capabilities.
• Successfully improved receivables collection by 33%, negotiated advantageous vendor terms, and increased overall profit margins by 8 percentage points.
• Enabled data-driven decision making for product and sales teams through real-time market insights, thereby improving quote accuracy and boosting sales close rates.

• Managed financial operations during a period of significant revenue growth, from $500K to $8M, by implementing efficient cost structures and capital allocation.
• Pioneered the company's in-house production capabilities and digital strategy enhancements, including a website with detailed product specs that increased customer engagement and reduced sales cycle touchpoints.

• Established and managed early-stage accounting operations, including A/P, payroll, and financial reporting, ensuring foundational financial organization.
• Collaborated closely with the CEO to advise on budgeting, cash flow management, and vendor payments, fostering growth and financial stability.
• Designed and implemented scalable accounting processes vital for supporting the company's long-term operational efficiency and capacity for growth.

Keep My Books! provides accounting services tailored to meet the needs of small businesses across various industries, from retail and services to manufacturing and NPOs.