This comprehensive guide provides ten essential tips to help business leaders effectively integrate AI into their operations and overall business strategy.
Joe Naso
I help companies solve their data problems
I come from an atypical background for a data engineer. After working in acquisition marketing, I found myself building systems to support non-technical teams.
Over a number of years at various startups, I've run multiple data teams, and built data platforms for internal and customer-facing initiatives. My teams owned the technical deliverables for $16M+ of projects, built the platforms to help our company scale to $40M+ ARR.
I now run Purview Labs, my solo consultancy helping startups and enterpr…
Work
Data Jargon Newsletter
https://datajargon.substack.comA newsletter about data, business and the business of data
Experience
Purview Labs
President
Apr 2022 - Present
Fractional data engineering and architecture consulting for startups and enterprise.
- Reduced client's annual Snowflake bill by 70%
- Designed and implemented business-critical data pipelines for various clients
- Rearchitected legacy backend systems to support new business, enabling novel revenue stream for client
Block Renovation
Data and Analytics Lead
May 2022 - Feb 2023
Reinventing the home renovation
- Responsible for day-to-day operations of the Data & Analytics team, as well as strategic initiatives, supporting all departments within the business
Postscript
Business Intelligence Lead
Nov 2020 - May 2022
SMS marketing and customer retention for Shopify stores
- Developed internal analytics strategy, implementing data stack from ground up
- Drove >80% adoption of internal analytics tooling across org, as company grew 6x in size
- Automated Monthly and Quarterly Business Review process
- Reduced ETL latency while decreasing pipeline spend
pymetrics
Technical Product Manager, Data Engineer
Feb 2016 - Nov 2020
Gamified predictive hiring assessments for Fortune 500s
- Ensured $16M+ of new business contracts through market validated integrations and platform features
- Responsible for technical design, prioritization and project execution of 12 Engineers across 3 Teams
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