Luciano Panaro

Crafting software architectures and building high-performing engineering teams

I am an accomplished technology leader with a rich background in building and managing high-performing engineering teams in startup environments. My experience spans various stages of company growth, specializing in supporting startups with fewer than 25 engineers, but with the versatility and skill to guide larger organizations as needed.

As a founding member of Ring and a co-founder of Edison Junior, its incubator, I bring a wealth of hands-on experience in the tech industry. I have a proven tr…

Luciano Panaro



  • Latch


    Chief Technology Officer

    Jun 2023 - Feb 2024

    Latch makes spaces better places to live, work, and visit. Apartment buildings haven’t changed in decades. People spend thousands of dollars every month for an experience that is outdated, inconvenient, analog, impersonal and leaves a lot to be desired.

    • Merged two distinct organizations (HDW + Latch)
    • Run cost optimization efforts
    • Managed +80 engineers
  • Honest Day's Work

    Honest Day's Work

    Chief Technology Officer

    May 2022 - Jun 2023

    (Merged with Latch in 2023) HDW's mission is to enable independence through technology. Our focus is on empowering autonomous workers, providing them with the tools they need to thrive independently. By optimizing non-core workflows and processes, HDW assists these professionals in expanding their businesses and achieving greater success.

    • Built the product and team from the ground up
  • Visualsitemaps


    Co-Founder & CTO

    Apr 2018 - Apr 2020

    VisualSitemaps automatically generate beautiful visual sitemaps + high-resolution screenshots of any site or web-app, making it fast and easy to perform in-depth site audits for UI, UX, SEO, and marketing research.

    • Bootstrapped the project
  • Ring


    Chief Software Architect

    Mar 2013 - Apr 2015

    Since its founding in 2013, Ring has been on a mission to make neighborhoods safer. From the first-ever video doorbell, to the award-winning DIY Ring Alarm system, Ring’s smart home security product line, as well as the Neighbors app, offer users affordable whole-home and neighborhood security. At Ring, we are committed to making home and neighborhood security accessible and effective for everyone -- while working hard to bring communities together. Ring is an Amazon company. For more information, visit With Ring, you’re always home. I worked on Ring (formerly DoorBot) as a cofounder of Edison Junior, its incubator. My responsibilities included planning, hiring and managing Ring's cloud and mobile development team (30 engineers). The role also involved working on the design of the backend services architecture (and initial implementation), coming up with schedules and acting as a stakeholder for the development teams.

    • Founding member
    • Planned, hired and managed the frontend, backend and mobile development teams
    • Designed the backend services architecture
    • Managed the project transition and refactoring from DoorBot to Ring

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