Michele S.

NurivaTech AI focuses on user research for AI technologies, but lost funding for research projects.

• Defined and led UX research strategy for sportfx.ai, an AI-powered mobile sports coaching platform to influence product vision and the design.
• Spearheaded the beta UX research program, using rapid mixed-method feedback (voice-of-user videos, SMS, in-app insights) to validate assumptions and guide pre-launch re-design.
• Developed 8 user personas to align product, design, and engineering around core needs and usage contexts, informing prioritization and design trade-offs.

HelloCreator is a technology platform catering to creators, focusing on AI-driven solutions.

• Led beta testing for a new AI product, gathering crucial user feedback to enhance user experience.
• Conducted Wizard of Oz testing, significantly influencing the AI's tone and responsiveness.
• Designed and executed a large-scale survey that guided the product's launch strategy.
• Facilitated user interviews, providing insights into the creative challenges faced by creators.

Salesloft is a sales engagement platform that improves team efficiency and sales processes.

• Conducted extensive research to support the new navigation design, enhancing user accessibility.
• Created a journey map for a key user role, leading to more informed design features and functionalities.
• Validated design concepts that improved the user interface, contributing to an enhanced product experience.

ICE is a global operator of exchanges and clearinghouses for the financial and commodity markets.

• Influenced the visual design of mortgage software leading to enhanced user interaction.
• Conducted studies to understand mobile needs, shaping mobile product design and functionality.
• Implemented iterative testing to transition products from a SmartClient to a web-interface.
• Developed new research processes that streamlined the User Research team operations.

Oracle provides integrated cloud applications and platform services worldwide.

• Created best UX research practices, enhancing product management efficiency.
• Developed a universal user persona template, standardizing research across Oracle.
• Conducted international ethnographic studies, offering strategic guidance for mobile products.
• Led usability research for financial management solutions, optimizing user interaction.

Delivering modern, comprehensive business applications that increase productivity, accelerate performance, and lower the cost of ownership

• Led a user centered design process in collaboration with local and global multi-disciplinary teams resulting in a common design vision. This included conducting all phases of the research and designing and prototyping the applications
• Implemented a corporate wide web survey to gather feedback on the ease of use and content of the PeopleSoft’s User Interface Design Standards.  Findings resulted in a complete redesign of document.
• Participated in a yearlong corporate initiative to baseline usability test key business flows.  Worked with product teams in both CRM and Financials to redesign products that performed poorly.   Task completion rate and time to complete task improved on t