Randy E.

Experience

• 

  Head of Product

  Founder

  Oct 2022 - Present

  As Head of Product at Wealthberry Labs, I lead end-to-end product development for a fintech platform designed to expand wealth-building access to underserved communities. I define the product vision, execute the roadmap, and manage cross-functional collaboration between design, engineering, marketing, and research. My work strikes a balance between lean experimentation and long-term strategic growth, ensuring alignment with user needs and business objectives. Beta Launch Highlights – Wealthberry Core App Qualitative Outcomes: * Users consistently described the app as intuitive, empowering, and community-focused * Earned early trust through clear, transparent financial guidance and non-predatory language * Top requested features included automated savings, shared financial goals, and advisor Q&A * Strong organic sharing and word-of-mouth among Gen Z and BIPOC early adopters * Beta participants actively shaped the roadmap, creating a user-led product development loop

  • ✦ Launched closed beta to 350+ early users across 11 states
  • ✦ Conducted 50+ moderated UX interviews and usability sessions to refine product direction
  • ✦ Achieved 22% week-over-week user retention across the first four beta cohorts
  • ✦ Captured over 900 in-app feedback events, including sentiment tagging and feature suggestions
  • ✦ Reached an 18% conversion rate from early access signups to paid interest waitlist
  • ✦ A/B tested six onboarding flows, resulting in a 34% increase in task completion
• 

  Clockwork

  Lead UX Researcher

  Apr 2023 - Oct 2023

  Led user research initiatives across client projects, driving human-centered design through qualitative and quantitative research methods. Partnered with cross-functional teams to translate user insights into actionable design recommendations.

  • ✦ Produced mid-fidelity wireframes and user journey flows for a financial client to reduce onboarding time for their non-profit financial literacy banking program by 12%.
  • ✦ Interviewed more than 30 internal financial planners and advocates to analyze the user experience and enhance their financial planning tools.
  • ✦ Conducted internal user interviews to recommend a best-in-class PIM solution, resulting in a 23% reduction in inventory management bottlenecks.
• 

  Nagarro

  Head of Design

  Feb 2020 - Oct 2022

  Orchestrated the IT firm's design evangelism strategy roadmap, aligning with the firm's vision and goals while building a global design organization.

  • ✦ Facilitated 1:1 coaching sessions with 15+ junior-senior level designers to enhance user-centered design skills, resulting in a 100% positive impact from team members and a 40% increase in junior designer retention rate
  • ✦ Produced and disseminated 15+ leadership articles on industry trends and design best practices to 10k+ subscribers; drove a 40% improvement in website traffic and a 25% boost in lead generation
• 

  Nagarro

  Director of DesignOps

  Feb 2020 - Mar 2022

  Guided a design ops strategy that streamlined design processes and collaboration across teams. Collaborated with product and engineering teams to establish design and development roadmaps.

  • ✦ Collaborated with product and engineering teams to establish design and development roadmap; ensured continuous feedback and alignment between design and development phases, reduced design and development time by 30%
  • ✦ Defined weekly design reviews with cross-functional teams and provided in-depth feedback on design quality and adherence to design principles, with product usability up by 23% and customer satisfaction by 38%
• 

  Alight Solutions

  Associate Director of UX/Product Design

  Sep 2018 - Jul 2019

  Led product launch for AI anomaly payroll detection system and supervised team to launch analytics-focused career-tracking mobile app. Conducted comprehensive user research through multiple methodologies.

  • ✦ Guided product launch for an AI anomaly payroll detection system for the internal accounting team that improved the detection of errors by 60%. Leading to B2B white-label solutions for resale opportunities
  • ✦ Authored and managed UX design documentation, including wireframes, prototypes, interaction models, and design guidelines
  • ✦ Conducted user research through surveys, heat maps, and A/B testing, improving user engagement by 50% and a drop in bounce rates by 25% with the innovation lab products
  • ✦ Supervised a team of junior designers/developers to launch an analytics-focused career-tracking mobile app for the platform audience. Improving customer success of job placement by 35%
• 

  DigitasLBi

  Lead Product Designer

  Jul 2018 - Sep 2019

  Prepared UX deliverables and planned collaboration with visual designers to align UI design with overall UX strategy, usability standards, and accessibility guidelines.

  • ✦ Prepared UX deliverables, such as wireframes, prototypes, user flows, and interactive mockups that communicated design concepts and interactions to clients and team members
  • ✦ Planned collaboration with visual designers to align UI design with overall UX strategy, usability standards, accessibility guidelines, and brand requirements, growing website engagement by 25%
• 

  Eight Bit Studios

  User Experience Strategist

  Mar 2016 - Jun 2018

  Designed and executed mobile app usability testing using comprehensive metrics. Analyzed user behavior data and feedback to optimize essential user journeys.

  • ✦ Develop comprehensive UX strategies aligned with business goals and user needs.
  • ✦ Analyze data and user feedback to inform UX decisions and optimize user experiences.
  • ✦ Conduct usability testing and evaluation to identify issues and gather feedback for iterative improvements.
  • ✦ Designed and executed mobile app usability testing using metrics, including task completion rate and user satisfaction rating; identified and resolved 50+ usability issues and increased user retention by 15%
  • ✦ Analyzed user behavior data and feedback via heatmaps, surveys, and interviews; used insights to optimize seven essential user journeys, lowering drop-off rates by 25%