Holly Gressley

Experience

• 

  Ineedana.com

  Product Designer

  Nov 2024 - Present

  Ineedana.com provides comprehensive, user-friendly information for those seeking abortions in the United States.

  • Designed and implemented a data management tool to effectively organize legal, support, and resource data across 50 states.
  • Developed a secure, browser-based chat application to offer real-time support while ensuring user privacy.
  • Established and maintained a Figma-based design system to ensure consistency across the platform's web and mobile products.
• 

  Robin Ai

  Principal Designer

  Nov 2023 - Dec 2024

  Robin AI provides Legal Intelligence Platform combining AI and human expertise to simplify legal contracts and increase efficiency.

  • Led the design and launch of "Robin AI Reports," generating over $2M in sales pre-launch with comprehensive design execution.
  • Established the design vision for AI-native legal workflows, collaborating with AI engineers for strategically balanced interfaces.
  • Partnered with the C-suite to define product and design vision, leading design direction for a rebranding initiative.
• 

  Netflix

  Lead Product Designer

  Oct 2018 - Mar 2022

  Netflix is a streaming service offering a wide variety of award-winning TV shows, movies, anime, documentaries, and more across all devices.

  • Designed and managed a productivity application for budget management across Netflix’s TV and film productions with a $15B content spend.
  • Conducted product research with international stakeholders, leading to strategic insights and product innovations.
  • Led the development of a cohesive design strategy for Netflix Studio’s production planning tools, creating a 'North Star' vision.

• Vox Media

  Design Director

  Feb 2016 - May 2018

  Vox Media is a prestigious media company known for its innovative technology and high-quality journalism across multiple platforms.

  • Managed the design and development of Chorus, a proprietary CMS powering over 300 websites, enhancing their design sophistication.
  • Implemented a component-based design system that streamlined design processes and increased efficiency across the organization.
  • Led UX design for a platform redesign project, enhancing the editorial workflow by auditing and migrating over 50 tools.
• 

  Quora

  Design Manager

  Jan 2014 - Dec 2016

  Quora is a platform for asking questions and sharing knowledge, aiming to grow the world's collective intelligence.

  • Directed the design, art direction, and brand strategy efforts, leading to enhanced visual identity and user experience.
  • Built and grew the brand and visual design team, fostering a culture of regular design reviews and iterative improvement.
  • Pioneered the UI design system for Feed and Topic pages, positively impacting user engagement through A/B testing.
• 

  San Jose State University

  Part-time Design Faculty, Bfa Design Program

  Jan 2013 - Dec 2013

  San Jose State University is a public university in Silicon Valley, offering diverse programs and opportunities for research and learning.

  • Engaged students in interactive design projects, applying practical skills to real-world challenges and fostering creativity.
  • Developed curriculum focused on modern design techniques, preparing students for dynamic roles in the design industry.
  • Led workshops and design sessions, enhancing student understanding of design processes and industry standards.
• 

  Dwell

  Senior Designer

  Jan 2012 - Dec 2013

  Dwell is a platform that champions innovative home design with content ranging from architecture to interior design.

  • Spearheaded design projects focused on innovative concepts and sustainability in home interiors.
  • Collaborated with editorial teams to produce visually compelling content that resonated with Dwell’s audience.
  • Led initiatives to explore new design trends, contributing to Dwell’s reputation as a leader in design innovation.
• 

  Rumors

  Founder / Design Director

  Jan 2007 - Dec 2010

  Rumors is a design studio specializing in visual systems for cultural, commercial, and editorial clients.

  • Co-founded the studio, leading teams in developing comprehensive design systems for high-profile clients like MoMA PS1.
  • Executed design projects that were exhibited at international design biennals, showcasing innovative approaches to visual storytelling.
  • Managed client relationships and project timelines, ensuring high-quality deliverables and client satisfaction.
• 

  the New York Times

  Designer

  Jan 2007 - Dec 2008

  The New York Times is a global media organization focused on producing high-quality journalism.

• Holly Gressley

  Independent Designer

  Jan 2003 - Jan 2014

  Holly Gressley operates a design practice delivering innovative and strategic design solutions.