Holly G.

Ineedana.com provides comprehensive, user-friendly information for those seeking abortions in the United States.

• Designed and implemented a data management tool to effectively organize legal, support, and resource data across 50 states.
• Developed a secure, browser-based chat application to offer real-time support while ensuring user privacy.
• Established and maintained a Figma-based design system to ensure consistency across the platform's web and mobile products.

Robin AI provides Legal Intelligence Platform combining AI and human expertise to simplify legal contracts and increase efficiency.

• Led the design and launch of "Robin AI Reports," generating over $2M in sales pre-launch with comprehensive design execution.
• Established the design vision for AI-native legal workflows, collaborating with AI engineers for strategically balanced interfaces.
• Partnered with the C-suite to define product and design vision, leading design direction for a rebranding initiative.

Netflix is a streaming service offering a wide variety of award-winning TV shows, movies, anime, documentaries, and more across all devices.

• Designed and managed a productivity application for budget management across Netflix’s TV and film productions with a $15B content spend.
• Conducted product research with international stakeholders, leading to strategic insights and product innovations.
• Led the development of a cohesive design strategy for Netflix Studio’s production planning tools, creating a 'North Star' vision.

Vox Media is a prestigious media company known for its innovative technology and high-quality journalism across multiple platforms.

• Managed the design and development of Chorus, a proprietary CMS powering over 300 websites, enhancing their design sophistication.
• Implemented a component-based design system that streamlined design processes and increased efficiency across the organization.
• Led UX design for a platform redesign project, enhancing the editorial workflow by auditing and migrating over 50 tools.

Quora is a platform for asking questions and sharing knowledge, aiming to grow the world's collective intelligence.

• Directed the design, art direction, and brand strategy efforts, leading to enhanced visual identity and user experience.
• Built and grew the brand and visual design team, fostering a culture of regular design reviews and iterative improvement.
• Pioneered the UI design system for Feed and Topic pages, positively impacting user engagement through A/B testing.

San Jose State University is a public university in Silicon Valley, offering diverse programs and opportunities for research and learning.

• Engaged students in interactive design projects, applying practical skills to real-world challenges and fostering creativity.
• Developed curriculum focused on modern design techniques, preparing students for dynamic roles in the design industry.
• Led workshops and design sessions, enhancing student understanding of design processes and industry standards.

Dwell is a platform that champions innovative home design with content ranging from architecture to interior design.

• Spearheaded design projects focused on innovative concepts and sustainability in home interiors.
• Collaborated with editorial teams to produce visually compelling content that resonated with Dwell’s audience.
• Led initiatives to explore new design trends, contributing to Dwell’s reputation as a leader in design innovation.

Rumors is a design studio specializing in visual systems for cultural, commercial, and editorial clients.

• Co-founded the studio, leading teams in developing comprehensive design systems for high-profile clients like MoMA PS1.
• Executed design projects that were exhibited at international design biennals, showcasing innovative approaches to visual storytelling.
• Managed client relationships and project timelines, ensuring high-quality deliverables and client satisfaction.

The New York Times is a global media organization focused on producing high-quality journalism.

Holly Gressley operates a design practice delivering innovative and strategic design solutions.