Learn how a top AI/ML software engineer thinks about MVPs from his own experience as an inventor, founder, advisor, and investor to startups.
William Whatley
William Whatley
New York, NY, USA
CTO/CPO with 10 years experience founding and building startups 0 - 1 | Forbes30U30
William W. Whatley is not just a founder but a pioneer at the nexus of technology, sustainability, and business development. With a hand in launching Metris Energy and recognized in Forbes 30 Under 30, his nearly decade-long journey spans roles from CTO to CPO, innovating across domains like enterprise SaaS, hardware automation, remote sensing, and AI/ML. Driven by a passion for building, scaling, and leading teams to create impactful technology solutions, William's expertise lies in system arch…
Work
Metris Energy | Powering the green building revolution
https://metrisenergy.comMetris is the complete asset management solution for distributed generation. Our software allows asset owners to deploy, manage and monetise DERs intelligently and at scale.
- Raised $2.5M pre-seed from Octopus Ventures, AENU, and multiple super angels
- Designed and developed MVP alongside first adopters
- Onboarded several large PE funds ($250M+ AUM) with commercial renewable energy portfolios to platform
- Spearheaded GTM and sales efforts alongside technical co-founder duties
- Hired talent for product/eng roles
Software Platform For Employee Resource Groups | Chezie
https://www.chezie.co/ERG Software Platform For Employee Resource Groups. Boost your belonging efforts with successful employee resource groups.
- Advising CEO and team on engineering and product direction
- Helped onboard major customers including NBA, Airtable, and Ripple - Built platform from 0
- https://achievece.com/
- Top LMS for continuing education in the U.S. with 150K+ users and $5M ARR
- Built the product from scratch using Next.js, TypeScript, Contentful, GraphQL, AWS
- Hired and managed product + engineering team (~20 people)
- Continue to support the company as an advisor and shareholder
William W. Whatley | CTO
https://williamwhatley.io/work/lifeosI recently designed and built my own personal assistant AI--or local model context protocol (MCP) runtime--from the ground up.
Flexible, modular architecture, organized into three layers: data, reasoning, and agentic.
- The data layer fetches and structures real-time data from financial, health, and productivity sources (and a few others).
- The reasoning layer (powered by Claude 4) analyzes this str…
Lambda Function | Enabling Autonomous Precision Machining
https://www.lambdafunction.ai/Lambda Function is on a mission to enable autonomous precision machining. Our product is an Intelligent Control System (ICS) that enables increasing levels of machining autonomy by augmenting machine operators and NC programmers with Artificial Intelligence.
- AI-powered CNC machining software for precision manufacturers -
- Led product and engineering to build real-time analytics + LLM-powered progra…
Treeconomy
https://treeconomy.co- Led product development of Sherwood, a SaaS platform for forest carbon tracking -
- Built mapping engine (Mapbox + geoJSON) and headless CMS (Contentful) for project creation -
- Developed orchestrated cloud pipeline to take geospatial data and output analytics -
- Conducted 5-day design sprint; scoped MVP down to 5% of original spec -
- Collaborated with stakeholders to prioritize features and iterate quickly
Experience
AchieveCE
Advisor
Nov 2022 - Present
AchieveCE provides high-quality continuing education for licensed professionals across various medical professions, focusing on convenient, informative, and enjoyable learning experiences.
Chezie
Advisor
Nov 2021 - Present
Chezie is an all-in-one solution designed to assist in building impactful employee resource groups, helping to track membership, events, budgets, and engagement to foster inclusive communities.
- Advised the CEO and key shareholders on engineering and product direction, instrumental in shaping Chezie's strategic initiatives.
- Contributed to onboarding high-profile organizations including the NBA, Airtable, and Ripple, enhancing the company's market presence.
- Played a key role in securing a grant from AWS's Impact Accelerator, further supporting Chezie's mission and growth.
Catalyst Technologies
Fractional CTO | Product Leader
Sep 2016 - Present
Catalyst Technologies provides technologist services to various organizations and startups--specializing in product conception, UI/UX design, and leveraging cutting-edge technology to support non-technical founders and startups.
- Generated over $2M in revenue through technical consulting services for startups across multiple industries.
- Led product and engineering teams to secure $6MM in Annual Recurring Revenue (ARR) and grow user bases to 100,000+ members.
- Held ultimate responsibility for tech stack decisions and successfully managed teams of 20 developers & designers, overseeing the entire development lifecycle of client projects.
- Collaborated closely with stakeholders to align technical objectives with business priorities, and facilitated multiple product design sprints for client companies.
Metris Energy
Co-Founder / CTO
Jul 2023 - Mar 2025
Metris Energy is the UK's leading asset management platform, specializing in real-time data, automated O&M, and instant PPA billing for the solar energy sector.
- Designed and deployed a renewable energy asset management platform, Metris, that streams millions of data points from hardware devices in real time.
- Successfully scaled technology firms to significant annual recurring revenue, with experience building over two dozen products across various sectors.
Entrepreneur First
LD20 Cohort
Apr 2023 - Oct 2023
Entrepreneurs First invests in exceptional individuals to build startups from scratch, supporting them with community, tools, and funding.
- Successfully built and scaled a business to over $1M in annual recurring revenue through a retainer model, demonstrating expertise in building profitable business models and client management.
- Spearheaded the development of two dozen products across various sectors, including hardware and software, showcasing versatility and technical expertise in product development.
- Scaled a company to $8M in Annual Recurring Revenue (ARR), highlighting strategic growth capabilities and leadership in taking startups from inception to significant revenue milestones.
Treeconomy
Technical Product Lead
Apr 2022 - Mar 2023
Treeconomy is a company focused on building digital solutions that enable corporates to manage their carbon portfolio, incorporating advanced geospatial data views of forests.
- Led the development and management of Sherwood, a SaaS application for corporate carbon portfolio management, resulting in the prioritization and rapid deployment of the MVP.
- Successfully conducted a 5-day product design sprint, determining the MVP scope and enabling fast product development and deployment.
- Architected and developed the MVP for Sherwood, implementing functionalities for non-technical users to create project maps and handle geoJSON and tiff files, enhancing user accessibility and interaction.
- Maintained crucial communications with clients, iterating the Sherwood platform based on feedback to improve user satisfaction and performance.
Lambda Function
Advisor
Mar 2022 - Mar 2024
Lambda Function is at the forefront of transforming precision machining through vertical-specific AI. Our product integrates with leading CAM software and CNC machine tools, delivering CNC programming automation, advanced process control, and closed-loop learning.
On Deck
Fellow - ODCT2
Dec 2021 - Jun 2022
On Deck helps individuals at the exploration stage of starting a company by bringing together exceptionally talented people to figure out the right startup to build, having already facilitated the starting of over 1000 companies.
On Deck
Fellow - ODF8
Jan 2021 - Jan 2022