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Confectionery

Biscuiteers Logo

Why send flowers when you can send Biscuiteers instead?At Biscuiteers, we specialise in beautiful, hand-iced biscuits, cakes, and chocolates, all crafted right here in London, by artists. Each treat is lovingly packaged in a keepsake tin or gift box, designed to be treasured long after the biscuits are gone.You’ll find our full collection online, covering a range of occasions, at biscuiteers.com where we deliver worldwide. Whether you’re celebrating a big moment or sending a thoughtful “just because,” we help you say it in icing.Our Notting Hill boutique and Icing Café is home to the Biscuiteers School of Icing, where visitors can try their hand at decorating biscuits with expert guidance. From drop-in DIY sessions to themed workshops, private events and children’s parties. Whether you’re grabbing coffee and a cupcake, browsing beautifully packaged gifts, or rolling up your sleeves, it's the place for handmade treats or icing fun. From seasonal gifting to large-scale brand partnerships, we work with companies big and small to design completely bespoke biscuit collections. Our collaborations with brands like Paddington Bear, Royal Ascot, and Aston Martin have helped businesses make a lasting impression whatever the occasion, beautifully branded, entirely edible.At Biscuiteers, we’re committed to thoughtful gifting that’s kind to the planet. From using recyclable and reusable packaging to sourcing ingredients responsibly and minimising waste across our operations, sustainability is baked into everything we do.“Their designer looks give them a life beyond their contents and the whole package makes a stylish alternative to the routine bunches of flowers and boxes of chocolates.” -The Telegraph“Far too pretty for dunking... glamorous hand‐iced biscuits... gorgeously packaged too.” - The Sunday Times

Biscuiteers

Biscuiteers is the UK's leading hand-iced biscuit company, known for beautifully personalised biscuit gifts, DIY icing kits and biscuit gifting experiences sold direct-to-consumer and through wholesale and retail partners. As the brand continues to grow its online and gifting business, we're looking for an experienced, hands-on digital marketing specialist to lead our paid advertising activity through a key trading period.

We are guided by our four core values: **I**nnovative, **C**ollaborative, **E**ntrepreneurial, and **D**riven. These values live through the creativity of our products, the way we work together, the focus on results attitude and the energy and positivity with which we approach all we do.

## The Role

We're looking for a fractional, part-time Digital Marketing Manager to join Biscuiteers for a 6-month period. This role will take ownership of planning and executing paid advertising activity across all channels, ensuring spend is tightly aligned with business strategy, seasonal trading priorities and budget. You'll be the senior voice on paid performance, using data to continually sharpen targeting, bidding and channel investment.

## Key Responsibilities

- Plan and execute paid advertising activity across all relevant channels (e.g. Paid Search, Paid Social, Shopping/Feed, Display), aligning campaigns with wider business strategy, seasonal peaks and agreed budgets.
- Understand and manage CPO, CPA, CPM, ROI and bidding strategies, using these levers to actively drive performance and feed into the effectiveness of the overall marketing strategy.
- Integrate the data processing between Paid and CRM, being as efficient as possible to acquire new customers and optimising where we use paid for retention.
- Analyse data and performance metrics on an ongoing basis to identify opportunities, flag risks and pinpoint areas for improvement across the paid media mix.
- Use data-driven insights to continually refine marketing strategy, audience targeting and ad spend allocation — drawing on all available data sources and proactively introducing new data and measurement approaches into the mix.
- Manage and report on paid media budgets, ensuring efficient allocation of spend across channels and clear visibility of performance against targets.
- Present performance updates, insights and recommendations to senior stakeholders, translating data into clear commercial actions.
- Work closely with the wider marketing, ecommerce and creative teams to ensure paid activity supports broader brand and trading goals.

## About You

- Proven experience managing paid advertising budgets end-to-end, ideally within a retail, ecommerce or DTC gifting business.
- Strong working knowledge of Paid Search and Paid Social platforms (e.g. Google Ads, Meta Ads Manager), bidding strategies and budget optimisation.
- Confident, hands-on analyst — comfortable working across GA4, platform reporting and Excel/Sheets to interrogate performance data.
- A commercial mindset: able to connect paid media KPIs (CPO, CPA, CPM, ROI) to overall business performance and profitability.
- Self-sufficient and delivery-focused, with experience operating in a fractional, interim or consultancy capacity an advantage.

## Contract Details

- Type: Fractional / part-time contractor engagement
- Duration: 6 months (with potential to extend by mutual agreement)
- Commitment: c.3 days per week (to be agreed based on candidate availability)
- Location: London-based, hybrid — flexible remote working with occasional office days

Acting Operations Manager

Aaliya Memon

Fractional Digital Marketing Manager

An online advertising platform developed by Google

Google Ads

Paid Media

Meta Ads

Marketing Manager

Why send flowers when you can send Biscuiteers instead? 

Biscuiteers make beautiful, hand iced biscuits, cakes and chocolates. Each collection is presented in a gorgeous illustrated keep-sake tin or box which can be kept long after the treats are gone. 

Pop along to www.biscuiteers.com to browse our range. We ship our lovely biscuits all over the world, so all you need to do is choose which collection you'd like to send, add a gift message and we'll do the rest. Say it in icing! 

We have two icing cafes in Notting Hill and Northcote Road in London. Showcasing our much-loved biscuit, chocolate and cake collections, the icing cafes are also the home of the Biscuiteers School of Icing. Here you can be taught by the experts to ice like a Biscuiteer. We host a drop-in icing cafe, themed classes, icing lates, children's parties, hen parties and more! Private icing parties are also available as well as an array of delicious daily Biscuiteers treats including iced biscuits, biscuit classics, cupcakes, macarons and good old-fashioned tea and coffee.

"Their designer looks give them a life beyond their contents and the whole package makes a stylish alternative to the routine bunches of flowers and boxes of chocolates"​ Telegraph

"Far too pretty for dunking, these glamorous hand-iced biscuits come in every imaginable design and gorgeously packaged too"​ Sunday Times

Shop a delightful collection of delicious hand iced biscuit gifts & more from luxury biscuit boutique, Biscuiteers. Order for delivery worldwide now.

**About Biscuiteers**

Biscuiteers is the UK's leading hand-iced biscuit company, known for beautifully personalised biscuit gifts, DIY icing kits and biscuit gifting experiences sold direct-to-consumer and through wholesale and retail partners. As the brand continues to grow its online and gifting business, we're looking for an experienced, hands-on digital marketing specialist to lead our paid advertising activity through a key trading period.

We are guided by our four core values;
**I**
nnovative,
**C**
ollaborative,
**E**
ntrepreneurial, and
**D**
riven . These values live through the creativity of our products, the way we work together, the focus on results attitude and the energy and positivity with which we approach all we do.

**The Role**

We're looking for a fractional, part-time Digital Marketing Manager to join Biscuiteers for a 6-month period. This role will take ownership of planning and executing paid advertising activity across all channels, ensuring spend is tightly aligned with business strategy, seasonal trading priorities and budget. You'll be the senior voice on paid performance, using data to continually sharpen targeting, bidding and channel investment.

**Key Responsibilities**

- Plan and execute paid advertising activity across all relevant channels (e.g. Paid Search, Paid Social, Shopping/Feed, Display), aligning campaigns with wider business strategy, seasonal peaks and agreed budgets.
- Understand and manage CPO, CPA, CPM, ROI and bidding strategies, using these levers to actively drive performance and feed into the effectiveness of the overall marketing strategy.
- Integrate the data processing between Paid and CRM, being as efficient as possible to acquire new customers and optimising where we use paid for retention.
- Analyse data and performance metrics on an ongoing basis to identify opportunities, flag risks and pinpoint areas for improvement across the paid media mix.
- Use data-driven insights to continually refine marketing strategy, audience targeting and ad spend allocation — drawing on all available data sources and proactively introducing new data and measurement approaches into the mix.
- Manage and report on paid media budgets, ensuring efficient allocation of spend across channels and clear visibility of performance against targets.
- Present performance updates, insights and recommendations to senior stakeholders, translating data into clear commercial actions.
- Work closely with the wider marketing, ecommerce and creative teams to ensure paid activity supports broader brand and trading goals.

**About You**

- Proven experience managing paid advertising budgets end-to-end, ideally within a retail, ecommerce or DTC gifting business.
- Strong working knowledge of Paid Search and Paid Social platforms (e.g. Google Ads, Meta Ads Manager), bidding strategies and budget optimisation.
- Confident, hands-on analyst — comfortable working across GA4, platform reporting and Excel/Sheets to interrogate performance data.
- A commercial mindset: able to connect paid media KPIs (CPO, CPA, CPM, ROI) to overall business performance and profitability.
- Self-sufficient and delivery-focused, with experience operating in a fractional, interim or consultancy capacity an advantage.

**Contract Details**

- Type: Fractional / part-time contractor engagement
- Duration: 6 months (with potential to extend by mutual agreement)
- Commitment: c.3 days per week (to be agreed based on candidate availability)
- Location: London-based, hybrid — flexible remote working with occasional office days

Wimbledon

The role involves planning and executing paid advertising activities across various channels, aligning with business strategy and budget. It requires managing budgets, analyzing performance metrics, and presenting insights to stakeholders. The position is fractional, part-time, and lasts for 6 months with potential extension.

Biscuiteers

Jobs

Interim Digital Marketing Manager

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